Inside Music MediaJerry Del Colliano

Not $1 million per year in SALARY compensation.

$1 million a year in NEW BUSINESS that each PD must now generate to keep his or her job at Clear Channel.

As incredible as it may seem, Clear Channel CEO Bob Pittman came up with this new demand at his just-concluded top executive retreat in Florida.

Let me more blunt.

Each Clear Channel program director the company designates has just nine more months to generate $1 million in revenue even if they’re already 3 months into the year with this crazy idea.

Who knew the program director’s job was to directly increase billing – accountable down to the dollar.

These morons who have gutted radio stations of live, local programming have a helluva nerve to come back at top programming people and demand – not ask – that they help solve the company’s substantial financial problems.

I thought you’d like early warning on this because – and I hate to say it – the other lemmings who call themselves radio groups like to copy their failed leader.

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1. Why such desperation now?  Even $1 million per year per market won’t make a tiny dent in their $20 billion debt load.
2. Which markets.
3. The crazy things Clear Channel is going to demand of its program directors.
4. What if their designed PDs don’t hit $1 million by December 31^st.
5. What the real motivation is for fattening the revenue for the next 9 months.

If you would like to see why Clear Channel is going to demand $1 million in new business from its PDs and how they’re going to do it, click “read more” below because other groups are likely to do the same thing.

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