Netflix disrupts network TV and soon, the movies.
Aereo wants to disrupt local TV affiliate stations by making their content available on mobile devices without paying for purveying the content. So far, the courts have been backing them up as the networks litigate.
Pandora is disrupting radio, not SiriusXM.
Streaming music services are disrupting music radio stations.
Texting is disrupting talk radio among young money demos.
And Google has glasses, Amazon has drones, SnapChat has found a teen audience that wants to take naked pictures, send them, and make them disappear within ten seconds.
Apple, well – not so much lately, but it arguably contributed the major disruptions that define the media industry today.
I’m not suggesting that drones should take out Bob Pittman’s corporate yacht in the south of France, but I am suggesting that if radio is to remain viable in a world being changed by technology, we need to disrupt radio.
Not change the format.
Not shut down and leave town.
So one of the things we will cover at my upcoming seminar in Philadelphia is what you need to know about disrupting radio.
- How far is not far enough, does it mean risking the audience you already have?
- A totally new way to do commercial clusters, grow revenue
- Best radio programming “hot clock” for the Millennial age
- The new morning show that audiences find irresistible (yes, the one without traffic and often weather – this is disruptive!)
- Fastest way to gain money demo audiences, what they crave
- Boldly fixing listener objections about your station
- Attractive alternatives for music discovery on tightly-formatted stations
- Instant ways to get what you’re doing on-air to go viral without social media
Click to see details on the other topics that will be covered:
Master Digital – What Works, What’s in the Pipeline
Understanding Social Media
Key Strategies To Protect Your Radio Station
Expert Advice On Short-Form Video
Latest Breakthroughs On Attracting Millennials
Tackling Time Shifting Radio
One day – March 26, 2014 in Philadelphia @ The Rittenhouse Hotel (breakfast, lunch and all breaks included). Registration and breakfast at 8 am, program begins at 9.
The 2014 Media Solutions Conference -- Devoted to helping you keep your skills sharp as technology and audiences change
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