Cumulus-owned WABC, New York has hit an all-time ratings low.
WABC's 2.2 ties their absolute worst share since they dropped Top 40 music and became a talk station.
Back then – all the way back in the Winter of 1984, WABC posted a 2.2 share.
It took almost a year for Cumulus to do what hadn’t been done in almost 30 years – tank the talk station.
Look, I could dump on Cumulus but what’s the use.
They just don’t know what they’re doing in any format and don’t seem to care. That’s not their game.
What I am really interested in is why a radio staple, the talk format, is not just declining but taking a nosedive.
But there are a few things that could be done …
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- Why an aging audience is not the real culprit and what is.
- What the next generation – the one that represents two thirds of the money demo 18-49 for the rest of this decade – considers real talk radio.
- The biggest talk radio turnoffs to young listeners.
- Why the really big killer of talk radio isn’t even something that is happening on the air – and it’s scary.
- Two instant fixes that could help a declining talk station now – one costs money and one requires the smarts to do it before it’s too late.
If you would like to see why talk radio is taking a nosedive and what can be done to reverse it for now, click “read more” below.
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