How To Disrupt the Media Industry

Perhaps you saw the new Arbitron RADAR numbers for radio that came out recently.

Weekly time spent listening dropped 28 minutes a week from March 2011 to March 2012.  More disturbing news was that in some key demographics that men 25-34 are spending 51 minutes less with radio each week.

These declines are nothing new, but they are getting more drastic and more persistent.

It doesn’t mean that radio content is dead.  It means that it’s time to wake up and disrupt the radio business.

Just as Google disrupted the Internet and Apple disrupted the music business, phones and tablets.

The year ahead promises to be one of the most challenging and difficult because the same old answers will no longer work.

But the solutions are not going to find you.

You have to act to find them.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

17 days until the 2013 Media Solutions Lab. 

Reserve a seat here.

Group sales here.