Clear Channel Unhinged

The nation’s number one radio group is now losing it.

Competitors have big plans.

CBS is moving with surgical precision to own the last viable radio formats without much public fanfare.

Even Cumulus has plans to grow the group next year.

Clear Channel is doing some of the most cockamamie things that make no sense.

But, it gives you an idea where they are coming from and where they are headed.

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  1. How Clear Channel plans to replace its market managers.  It’s not based on performance.
     
  2. Big time intimidation tactics:  They’re now doing in-station seminars for talent and salespeople on – sit down for this – how to do an endorsement.  But that’s not why they’re doing them.
     
  3. How Clear Channel is now using Cumulus-type non-compete threats – with a new twist.
     
  4. Why they are making deals with record labels for music that they don’t play on any of their stations. 
     
  5. The payola disclaimer that some employees attach to their emails even though we all know Clear Channel doesn’t take payola for playing the same record every hour on the hour.

If you would like to see what Clear Channel is doing right now that clearly shows what they have up their sleeves next, click “read more” below. 

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The first topics have been posted for my January seminar, here’s a preview …

2013 will be the most critical year for radio, media companies and new age entrepreneurs.

Adapting radio for the digital age.

Creating new digital products and streams that advertisers are clamoring for.

Choosing the correct social media strategy because Twitter and Facebook alone will no longer do.  We don’t want to be on the wrong side of that trend.

And monetizing our digital efforts to create a growth business or an additional cash stream for existing media companies.

To get a leg up on these changes it will take mastering the new rules of traditional and digital media and acquiring enhanced skill sets to be successful.

This year, the fourth annual Media Solutions Lab at the Phoenician Resort in Scottsdale, AZ January 30-31 is devoted to “Radio & The Digital Future”. 

It’s a full day interactive learning seminar and a next day Big Ideas Strategy Session with skill sets training.

Wednesday, January 30th is the full-day interactive learning session that includes 6 critical areas to master.

  • Emerging Media Trends
  • Digital Content
  • Revenue Streams
  • Social Media Advances
  • Digital Businesses to Start
  • The Growing Importance of Video

Plus, intelligence on how audiences are changing even over the past year.

Thursday, January 31 is “Big Ideas Strategy Session” where we roll up our sleeves and collaborate to customize the opportunities that will be presented in the form of “30 New Ideas” ready to take home and implement.  The most useful new media secrets for 2013.

And skills training – what we’ll have to do to be qualified and ready for a new age of radio in the digital future. 

Learn more: Go to Conference Page to Register