Inside Music MediaJerry Del Colliano

Imagine this.

$3 million a year from a 5-minute weekly video.

Hardly any production costs – pennies.

No staff needed to sell ads because this model doesn’t sell ads.

Not even banner ads.

And no paid subscriptions, either.

I’ve discovered a bright entrepreneur who is doing just this by unlocking a source of revenue the rest of us have overlooked.

So when we get together face-to-face March 26th, I am going to play the short video, reveal the business plan and ask you this question:

“Forget $3 million a year, would you like to make $100,000 without having to give away on-air spots to support digital?”

You know the routine.

Radio stations do Facebook and Twitter-type things and call them digital.

They steal – I mean, aggregate someone else’s content and collect “clicks” and “likes”.

They stream their on-air programming but can’t make any money from it.

Then they have their radio sellers take it to media buyers and clients as an add-on to radio and often wind up leaving money on the table instead.

Those days are gone for you.

I like this model so much I’m going to do it.  So I’ve investigated it carefully and I’m going to tell all.

Radio needs to stop adding on meaningless digital projects that don’t make any real money and concentrate on doing radio that appeals to short attention audiences while simultaneously starting separate new revenue streams like this that can more than makeup for any shortfalls in revenue.

In other words, it’s an insurance policy on your business.

And if you don’t do it, someone else will.

I just think there are enough typical radio conventions, meetings and shows out there to regurgitate the same old ideas.

This conference (our fifth annual) is recognized in the industry for being especially relevant because it focuses on the two most important issues our industry faces:

• How to do great radio when competitors are cheapening the brand
• Unlocking better digital solutions that create an additional revenue stream

And I can promise you our game plan is specific.

Here are the 7 critical areas we must master this year to remain viable in a changing industry along with the bonus action plans you will receive:

1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Plus, there’s More FM, Philadelphia owner Jerry Lee who has long said that his one FM station dominates his market even in recessions because he has a proven system to make advertising work better for clients.  Now, in a rare public appearance, Jerry Lee will tell you how to do it in your markets.

That’s right, Lee believes this is good for the industry and you’ll hear how he outperforms the economy by making advertisers happy enough to spend more – from this mouth.

Sean Hannity will join us live not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26^th.

Reserve a seat

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If you’d like to stay on-site at The Rittenhouse Hotel at special conference rates, mention you’ve registered for the “Media Solutions Conference” to get the best room rate.

Breakfast, lunch and all breaks included.  Starting time: 8am.  Ends 4pm.