Everyone who attends this year’s Media Solution Conference in Philly March 26th will get an extra, tangible benefit that they will really like.
For each of the 7 critical areas of focus that are most important to radio (listed below), you will receive specific action steps to take back home with you.
This year can be a great one for you if you plan to work in radio and digital media.
So much is changing almost by the month and there are many additional skills sets to acquire to be at your best.
Thanks to those of you who have already reserved a seat at this event. I can’t wait to work with you in person.
This conference is especially relevant because it focuses on the two most important issues our industry faces:
- How to do great radio when competitors are cheapening the brand
- Unlocking better digital solutions that create an additional revenue stream
Here are the 7 critical areas we must master this year to remain viable in a changing industry along with the bonus action plans you will receive:
- Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
- Methods to master digital as a second stream of revenue alongside broadcasting. Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station. Just to mention three.
- The nuts and bolts of starting your own station social media network independent from Facebook, Twitter or some other flash in the pan alternative. From there, how to grow your fan base.
- A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time. You won’t want this to get in the hands of a competitor, for sure.
- What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year. I’ll show video examples and reveal the winning game plans.
- From my work as a USC professor in the area of generational media: the critical Millennial checklist. This is what I use as my new business bible. You’ll get it. Four things that the next generation of listeners must have in order to listen to radio in the digital age. What they want from you. On-air content you are not giving them that they would love. A never before aired “contest” that would enthrall them.
- Exactly how you can time shift radio and how not to. Time shifting is the new broadcasting in an increasingly on-demand world. Failure to embrace time shifting could prematurely make your stations extinct. But you will have innovative key strategies to get started with.
Plus, there’s More FM, Philadelphia owner Jerry Lee who has long said that his one FM station dominates his market even in recessions because he has a proven system to make advertising work better for clients. Now, in a rare public appearance, Jerry Lee will tell you how to do it in your markets.
That’s right, Lee believes this is good for the industry and you’ll hear how he outperforms the economy by making advertisers happy enough to spend more – from this mouth.
Sean Hannity will join us live not to talk politics but the opportunities ahead for radio with Millennial listeners. He is doing some impressive work in this area you probably don’t know about.
Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most. Let’s ask him about the future of radio, digital, talk, news and music.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in Philly March 26th.
If you’d like to stay on-site at The Rittenhouse Hotel at special conference rates, mention you’ve registered for the “Media Solutions Conference” to get the best room rate.
Breakfast, lunch and all breaks included. Starting time: 8am. Ends 4pm.
