Solving Media in the Millennial Era

That’s what is causing all this confrontation between traditional and digital media.

Baby boomers vs. Millennials.

That changes now at the 2013 Media Solutions Lab.

There is no way a broadcaster – traditional or digital – can succeed going forward without mastering the needs, desires, sociology and technology of the Millennial generation.

No way.

But you’re going to hear an expert, arguably the best there is and author of books on the 80 million Millennials shaking up society and the media business.

Morley Winograd is preparing a session on "Media in the Millennial Era: Ten Tips for Success."

Some of the tips will be about understanding Millennials which radio people currently don’t get.

And some of the tips will be about using that understanding to generate some new opportunities for their stations.

If you’ll forgive me for being blunt, this type of knowledge about the essence of the future is not going to jump off this page and find you.

You must commit a day to go after it.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday for private sessions.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is less than a month away.

Reserve a seat, claim a discount here.

Inquire about group rates here.