Another fool thinks he can turn around a traditional media company in the digital age.
Jeff Bezos buys The Washington Post.
His qualifications: he has the money in his personal account.
Warning: now is the time to study the fools who think traditional media (radio, network television, newspapers, magazines) have a future in the digital space.
They don’t. Sorry.
This is what you should bet on.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- The reason traditional media cannot survive as a digital business and what can with a few strategic changes.
- The one question that must be answered before radio, TV or newspapers makes a move in the digital world.
- What would “He” have done? I’m talking about Steve Jobs here.
- Why advertisers are the enemy.
- And the best advice you could ever get -- about building a media business with rapid revenue growth and the terminal mistakes to avoid.
Access this story now and try a monthly subscription, here.
Access this story PLUS 2,398 previous stories, here. Search Stories.
It’s worth it! You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in. Unlock this story and see for yourself.
Confidential NewsTip Hotline • Talk to Jerry privately • Follow Jerry
Recent Posts
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart
- Nielsen’s Ties to Boeing
- Why a 3rd Cumulus Debt Extension
- The Missed Lesson of TikTok
- Radio’s Mid-Market Management Purge