Another fool thinks he can turn around a traditional media company in the digital age.
Jeff Bezos buys The Washington Post.
His qualifications: he has the money in his personal account.
Warning: now is the time to study the fools who think traditional media (radio, network television, newspapers, magazines) have a future in the digital space.
They don’t. Sorry.
This is what you should bet on.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- The reason traditional media cannot survive as a digital business and what can with a few strategic changes.
- The one question that must be answered before radio, TV or newspapers makes a move in the digital world.
- What would “He” have done? I’m talking about Steve Jobs here.
- Why advertisers are the enemy.
- And the best advice you could ever get -- about building a media business with rapid revenue growth and the terminal mistakes to avoid.
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