What I’m Hearing About Cumulus Buying CBS Radio

This is a horror story based on speculation that I have been hearing for quite some time. 

So, is it true or false?

I’m going to answer that question directly with a yes or a no.

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1.  True or false, CBS CEO Les Moonves doesn’t like radio.

2.  Why the rumors won’t go away that Cumulus wants to make a big play for CBS Radio and is there anything to them.

3.  How do money people think such a deal could get done. 

4.  How much revenue does CBS Radio contribute to the parent company and what would CBS do next with the proceeds if it sells.  

5.  The answer – will CBS end up selling to Cumulus yes or no – and the likely scenario I see for the future of CBS Radio.

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