An Opportunity for Radio

A federal appeals court threw out the FCC’s rules Tuesday that would require Internet service providers to give all traffic equal access on their networks.

Who cares?

Net neutrality is an eventual goner and greedy mobile carriers, music services and video-intensive customers who rely on high-speed connections may have to pay more.

Let’s get this right.

Consumers want everything on their mobile devices and content providers want to give it to them but mobile carriers are going to run up the costs.

There could be an appeal by the FCC or the case could go to the Supreme Court.

I say it again, who cares?

American media has blown it.  They resist change and then when they finally discover the mobile future, they get hit with this.  And the Aereo case.  And the demise of social media.

Sounds like an opportunity for radio to me.

No, not trying to convince 95 million Millennials to sit still for our 18 minutes of commercials each hour.

A real chance to get into the content business under the bandwidth radar.

Radio does content like no one else, but we don’t understand binge watching, short-form video, time shifting or even social media.

That changes now.

While baby boomer media moguls take to the courtrooms, we need to get busy in the skunkworks.

We’re going to drill down into this at my March 26th Philly conference.


Possible pitfalls.

A path to profitability.

I’ve identified 7 critical areas that can make a real difference for your career and your work in the coming year.

  1. Disrupting radio.  Digital competitors are doing it to us now but the answer is plain and simple:  we must do it to ourselves.  They are winning.
  2. Master digital.  Digital isn’t an add-on to broadcasting.  You’ll see it all differently when you go to school on how effectively a radio station can start a profitable separate digital revenue stream.  I will share.
  3. Be skillful at social media.  Facebook and Twitter are out, don’t exit with them.  Social networks you start, run, monetize and keep all the profits from – that’s what we’re going to get to. 
  4. Reinvent radio.  There are 15 to 25 things that can be done within a week of leaving Philly that cost you nothing more than the price of admission that can transform an antiquated approach to radio to one that even the next generation can embrace.  Real take-home pay.
  5. Video.  Video.  Video.  I will play video from the best of the best – entrepreneurs who haul in $3 million a year by doing a free 5-minute weekly video.  No commercials, banner ads, product placement or subscription fees.  But a special secret path to monetization that you should adopt.  I’m going to. 
  6. Conduct a Millennial makeover.  Generational listeners 30 and under are available to you for the taking if you know what they want.  And as a USC professor who developed courses in generational media, I’m going to share the latest with you. 
  7. Time shift radio.  Broadcasting is out.  Audiences want on-demand.  Binge watching is in.  Morning shows are no longer morning shows.  This is a definitive look at how to time shift radio and catch the hottest trend of the past two years. 

Lots of Q&A so you can get what is important to you out of our day together.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships

Complimentary breakfast starts at 8 am.  Session begins at 9 am at the beautiful Rittenhouse Hotel.  Buffet lunch and all breaks included.  Conference ends at 4 pm.