You can bet Seattle and Denver are not showing up at the Meadowlands this weekend for the Super Bowl without a game plan to victory.
But you almost get the feeling that the radio industry has been so beaten down that it is just going through the motions lately – adrift and without even a one or two page outline of how to achieve victory.
It reacts instead of responds.
But same rules apply.
You win by planning to win.
And while we always need good defense, we must also have a better offense against digital competitors and generational lifestyle changes that affect the prognosis for broadcast radio.
- Do you have a simple list of 15-25 things that will lead you to victory in the digital age? If not, let’s make one together.
- If I showed you something earthshattering that younger money demo listeners want from radio that we’re not giving them, would you add it to your list? Something that would make them turn on a radio. Come back every day. It’s not those awful cluttered stop sets and repetitive music that we give them. I’m going to tell you and you’re going to say, “Yes, I can do it”.
- How about adding a sensible way to deal with all those short commercials you must run to make your revenue goals in a way that is less of a tune out for audiences. Because today, listeners don’t just scan to another radio station and hopefully return once the commercials mercifully end. They pick up their phones and it’s bye-bye.
- Would your list have this one characteristic that all your air people must have to be relevant to money demo audiences. I’ll tell you what it is – they must be authentic. And radio is produced, bigger than life and anything but authentic to this critical audience that we absolutely must have. What’s worth discussing together is tangible ways to make the sound of your radio station more authentic.
- Your game plan should also include the 4 other traits that Millennials seek from their entertainment these days. I’ll share. We’ll discuss. Hopefully you will return home and implement leaving your competitors sounding like a bygone era that is not of interest to the next generation of radio listeners.
If you work with me on this simple but life altering list, you will be unstoppable in making meaningful change in a competitive media industry.
While we’re together, we’ll cover these 7 critical things that will help you become a better broadcaster and/or digital entrepreneur at my March 26th Philly learning event.
- The most effective way to disrupt radio and not lose audience or advertisers. On the contrary, gain more money demos and more revenue.
- How to stop wasting money and people power on digital initiatives that don’t really increase your revenue. If there is only one digital project to undertake, this is the project that has money written all over it. I will share.
- How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media. The social network you are going to create can never be taken away from you and this one makes money in the first year.
- The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace. Let’s not fool around, here are the handful of things that work in today’s market.
- Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees. I’ll show you video and tell you all about the plan.
- What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media. You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials.
- How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love. I’m here to tell you, radio can play by the same rules. There is a Netflix model for radio. Understand it and run with it.
Ask questions. Make it personal to get the most out of it.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in person.
Complimentary breakfast/check-in starts at 8 am.
Session begins at 9 am at the beautiful Rittenhouse Hotel.
Buffet lunch and all breaks included.
Conference ends at 4 pm.
- Entercom’s LA Fast One
- 18-34's Don't Listen to Songs All the Way Through
- CBS Radio Revenue Tanking
- Millennials Freak at Mobile, Video Ads
- Dickey's Resignation from the Cumulus Board
- The Epidemic of Shorter, Cheaper Spots
- Entercom Planning 2 Major Surprises
- Radio's 2 Biggest Problems
- iHeart's Soaring Stock
- Changing How Radio Engages Listeners