How Cumulus Will Change CBS Radio

It looks as if the Cumulus/CBS merger is on track potentially for 2014.

If CBS CEO Les Moonves gets his billions and Cumulus CEO Lew Dickey gets to takeover CBS Radio, seismic change is ahead for the last big radio group standing.

This is about how Cumulus intends to run CBS Radio.

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  1. What promise Dickey is likely to make to his lenders that will adversely affect CBS stations within the first few months after closing.
  2. What happens to CBS Radio President Dan Mason and his strong bench of talent under Dickey.
  3. What is the fate of 1010 WINS, WFAN and other iconic CBS stations in major markets around the country.
  4. The big management shakeup in markets where CBS and Cumulus currently operate – who stays?  Cumulus management or CBS market execs?
  5. An even more shocking move – unthinkable just a year ago – would shake CBS radio to its roots.

If you would like to see how Cumulus would change CBS after the merger, click “read more” below.

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