Google’s YouTube is going to a paid model.
And whether you know it or not – YouTube is radio’s most fearsome competitor.
That’s right – competitor to hit music radio stations among Millennial teens.
YouTube is doing what radio stations need to do.
But look out for YouTube’s knockout punch because it’s coming soon.
If you are a subscriber, thank you for joining our group. Just click through and unlock the content.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- What YouTube plans to charge millions of premium content subscribers who now get the service for free.
- Why while YouTube tries to become subscription television, radio should go after YouTube.
- What will happen to YouTube’s pre-roll ads under the new subscription plan.
- Why ad revenue is no longer enough for YouTube and what that portends about radio.
- Two urgent things radio companies large and small must do not to become irrelevant and cash poor – specific first steps.
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