Inside Music MediaJerry Del Colliano

You know you have trouble when your wife says at the stroke of 12 midnight Valentine’s Day, “I wonder if we can watch the new season of House of Cards yet?”

Whatever happened to flowers or candy?

As Shakespeare said in The Tempest, we are experiencing a “sea change” in on-demand content.

Binging on content.

Face it, some of you are going to write to me today and say you’ve already watched all 13 new episodes when this piece hits.

And binge watching seems to be transcending generational boundaries.

Everyone regardless of age does it and loves it.

Poor Les Moonves.

He only has so many more years before even he has to make CBS content available when viewers want it.

Poor Barry Diller who thinks Aereo is a winner at the Supreme Court, but I tell you it’s a loser in the court of public opinion. 

Who wants to pay almost $10 a month to watch local TV on your smartphone?

Case closed.

Local and network TV sucks on the wall for free or for whatever cable companies have managed to snooker us out of.  And if Diller wins at the Supreme Court, the old baby boomer media barons will stop broadcasting over the air and go to cable shutting Aereo down before it gets started.

Look, House of Cards is a compelling, well-written, well-acted show and the original version was also good. 

Good content is good content.

But now, we must make content available to our audiences on their schedule – quite a disruption for broadcasters who air content in real time.

Still, on-demand is the future.

No, I’m wrong.

It’s the present.

So I want to discuss ways we can do this in the radio business at my Philly seminar in March.

And it’s time for radio people to take it seriously.

Yet, there are dazzling ways for us to get into the binge content business.  Things no one has ever done before.  And content that I promise you will wake up an audience that wants to be in control.

To be sure, I am not talking about repurposing content that has already been aired.  So consider this a lifeline to new revenue.  And there is a way to tie the station into the on-demand content that makes more sense that even trying to stream your signal. 

It’s better than that.

And I know radio people.  We will hitchhike on ideas that will allow the medium to participate in perhaps the greatest change in content consumption than we have seen before – binging.

The conference is worth it.

The groups and stations doing great local content and starting a separate digital revenue stream are already in.  The big three already know everything so this not for them.

I’ve got the content divided into 7 critical things we need to be working on:

1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He’s even bringing valuable handouts that only you will receive. 

Sean Hannity will join us live not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26^th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

Inquire about sponsorships

If you’d like to stay on-site at The Rittenhouse Hotel at special conference rates, mention you’ve registered for the “Media Solutions Conference” to see if they have any rooms left in the special rate block.

Breakfast, lunch and all breaks included.  Starting time: 8am.  Ends 4pm.