CBS Goes Clear Channel

Just at the time when stations need every listener they can get, thousands and thousands of radio stations are in the midst of adopting a new policy that effectively drives listeners away from the station they are listening to.

Not just online to their own streams but, amazingly, to competitors and dreaded customized music services.

But now it’s not just a vague concept.

It’s policy.

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  1. CBS – that’s right, CBS – just recently mandated some of their stations to offer their on-air listeners other options in real time.  Here’s how they do it.  I I’ve documented it for you.
  2. Why a smart company like CBS is now joining Clear Channel and taking the risk to lose on-air listeners.  What recently happened to make them get a jump on competitors.
  3. Cumulus, Entercom and even Greater Media are driving listeners away from local radio stations at a time when average quarter hours continue to erode and Pandora is making inroads. 
  4. What was in a couple of huge crates dropped off at a Florida Clear Channel cluster a few days ago?  This they can’t live without.  Talent, not so much.
  5. WTOP, KYW, 1010 WINS and WCBS attracted new listeners who wanted information and companionship during Hurricane Sandy, but Clear Channel and Cumulus in hard hit New York City drove listeners away in two very different ways.

If you would like to see recent examples of why major radio groups are willing to risk driving listeners away from their on air stations, click “read more” below.

I hope you will join me as I teach my upcoming fourth annual Media Solutions Lab January 30-31 in Scottsdale.  A full-day of interactive learning about radio and the digital future and a next day Big Ideas strategy session where we can roll up our sleeves and work across the table with each other. 

Here’s one sample from the 13 learning modules: 

“Digital Ideas Buyers Are Clamoring for”
Useable, ready-to-implement ideas you can package and take to buyers alone or as part of a radio/digital package.  Pricing traps to avoid.  Ways to get a premium for digital instead of giving away to earn a spot buy.  What they don’t want (i.e., streaming, banner web ads, etc.).  Customizable digital ideas built for your local clients but that you continue to own (DIY mobile platforms for local advertisers). The most desired new digital options for 2013.

See all the Learning Modules and Register for my 2013 Media Solutions Lab.  Tuition increases soon so now is a great time to reserve a seat.

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