There is so much pressure to get Facebook “likes” and clicks today that radio stations may be turning to an old trick – fraud – to make them look better.
To trick advertisers and partners.
To fool media buyers.
I’ve uncovered some embarrassing and, frankly, questionable social media and digital strategies reportedly being employed at stations from Virginia Beach to New York City.
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- Which small market R&B station suddenly became more popular in Facebook “likes” over in Russia than in the U.S. raising the question of what made that happen?
- Which R&B station wound up with embarrassing metrics such as “likes” from 83% Caucasians with a typical age of 63? I want to know their programming secret.
- How local stations in small markets are winding up with more listener “likes” in New York than in their own market area.
- And what about the New York station that got a 102% increase in Facebook “likes” in just three days. Can’t be buying “likes”, can they?
- The one thing radio stations desperate to win in Facebook “likes” and clicks are missing – and it’s big.
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