Inside Music MediaJerry Del Colliano

You can ignore another big competitor to radio or you can counterprogram it.

After all, how did ignoring and denigrating Pandora work out for radio?

At the current National Association of Bullshit (NAB) Radio Show, panels are in full denial mode that Pandora is kicking its ass city by city – and I’m not just talking metrics. 

Enter iTunes Radio that debuted Wednesday on a mobile device near you with almost 200 million iTunes members keeping credit cards on file with Apple.

Even if you think Apple poses no threat to radio, it is too big to ignore.

I mean, new music Tuesday is bigger on iTunes than on any terrestrial radio station.

This is an opportunity for radio to counter-program.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

• The only powerful thing radio has that streaming services like iTunes Radio and Pandora will never have.  Do you know what it is?  Now you must.
• The biggest thing 80 million Millennials hate about streaming music services.  Know it and counter.
• The commercial Millennials cannot resist – in fact, they love it.  Take note.
• How do you compete with zip code-targeted advertising like Pandora does if you are a local radio station?  Apple has sold $10 million campaigns to many advertisers.  
• The most effective way of competing with streamers like iTunes Radio:  program in the now.  Here’s how.

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It’s worth it!  You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in.  Unlock this story and see for yourself.

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