What kind of a screwed up industry are we in when media companies imitate each other and innovate nothing.
New Year’s Suckin’ Eve.
Ryan Seacrest is the replacement part for Dick Clark but Dick Clark was an innovator not a placeholder.
Worse yet, Carson Daly is NBC’s imitation of Ryan Seacrest.
And there are 95 million Millennials out there saying, “I’ll watch Miley Cyrus’ performance on YouTube, thank you!”
When Dick Clark invented New Year’s Rockin’ Eve, there was an old bandleader named Guy Lombardo who played in the New Year for TV audiences and the countdown was done by a guy named Ben Grauer (Video).
Clark disrupted New Year’s Eve and appealed to a new generation with rock and roll.
Now Clark is gone and his former audience now goes to bed before midnight and what TV is left with is imitations.
And that’s a good way to look at radio.
It’s your father or mother’s Oldsmobile.
Not a BMW or Tesla.
It doesn’t have to be that way and I’m out to show a group of local radio broadcasters and media entrepreneurs that they can innovate every day and not imitate.
My Philly conference is especially important because it focuses on the two most important issues our industry faces:
- How to do great radio when competitors are cheapening the brand
- Unlocking better digital solutions that create an additional revenue stream
That’s why I’ve created 7 modules of curriculum for the one-day teaching event.
- Disrupting radio before a digital competitor does (they’re already stealing local radio buys and are the largest ad growth sector). Disrupting is not imitating.
- Master digital. It’s not brain surgery but believe it or not, no one in radio is doing digital the right way. Separate and apart from what’s on the radio as a second revenue stream.
- Becoming accomplished at social media. Let Facebook and Twitter go, that’s not social media now. Instagram and Snapchat are in now but there is something even better that is worth your attention now.
- Reinvent radio. On-demand is in; broadcasting is fighting the new trend, where does that leave radio? Strategies, ideas and inspirations.
- Launch short-form video. Just because you’re in the audio business doesn’t mean you can’t be an expert at profitable short-form video. I will reveal how some are earning millions from a 5-minute weekly video. See it, learn its secrets and be inspired.
- Attract Millennials. No getting around this fact – without 95 million Millennials, the oldest of whom are already 30 and well into the money demo, radio is just spinning its wheels. I’ve devoted the last ten years to generational media. You’ll know what I know.
- Adapt to time-shifting radio. Miss this opportunity and radio is mired in the past. How to time-shift on-air programming (there are new rules to this game) as well as digital.
I’m making lots of time for questions, answers and plenty of interaction.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in person.
Inquire about sponsorships – send your clients and they will appreciate you.
Last call for on-site rooms at The Rittenhouse Hotel at special conference rates. Breakfast, lunch and all breaks included.
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