Better Radio, Stronger Digital

How local is local enough to score money demo audiences and win new advertising revenue?

What surprising things make sense to realistically cutback on in the present ad revenue climate?  I mean, it’s not like ten years ago.  Budgets are tighter.

Why is digital backfiring on radio stations – making little money, deflecting attention from more critical issues and actually negatively impacting existing spot sales?  Buyers increasingly turn radio’s digital products into cheaper on-air ad buys.

Is there a way to finally monetize streaming radio? 

How do you compete in markets where large, debt-ridden consolidators are turning radio into a blighted area of local revenue?  You are doing a lot of the right things but they are dumbing down the medium. 

Some pretty serious questions, don’t you think?

Some of the best operators today have done quite amazing things while their publicity-seeking counterparts were running their mouths.

They retrained their brain to reimagine the radio station in a digital age that now have 95 million Millennials coming of age.

There are some radio execs who threw out the old rules and disrupted their radio stations.

One station in a major market has a dominant share of audience – even higher than last year when it was, you guessed it – number one then and a bigger number one now.

A station that found increased revenue when everyone else was complaining about the deleterious effects of digital by getting present advertisers to spend more on-air.  Growth by offering solutions to make existing advertisers happier and willing to pay more.

Aggressive on-air branding moves that most of us would be afraid to undertake, until we could be assured that it was a grand slam.  P.S., in this case it was.

One of the few stations that took a different and creative approach to digital revenue and cleaned up.

I can hardly wait to share this new intelligence with you.

My March 26th Philly conference is focusing on 7 critical things that will make you a better broadcaster or digital entrepreneur.

To be more specific:

  1. The most effective way to really, radically disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
  2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
  3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
  4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
  5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell all about the plan.
  6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media.  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
  7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

We can do this face to face in a learning session that will not only help to retrain the brain but empower the next generation of radio and digital content.

More FM, Philadelphia owner Jerry Lee is on the faculty to talk about how he outbills every competitor year after year with digital, Pandora and you name it in his face.  Go one on one.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

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Complimentary breakfast starts at 8 am.  Session begins at 9 am at the beautiful Rittenhouse Hotel.  Buffet lunch and all breaks included.   Conference ends at 4 pm.