Inside Music MediaJerry Del Colliano

It’s an experiment in Boston and you can see what the largest monopoly in cable is up to.

Comcast knows that cable television is a thing of the past.

No self-respecting young person would add an extra monthly expense for something they don’t want.

What they want is content on-demand.

The shorter the better.

With the ability to binge on it all at once or as much as they can when they want.

And they don’t want commercials.

If you’re thinking, who the hell are these people telling us what to do, well – they’ve been doing it.

Millennials have brought more change to almost every part of society not the least of which is the media business.

Let me put it like this.

If a big bad cable company like Comcast knows that it has to be in another business besides the 24-hour real time broadcasting of programming, then what is radio’s excuse?

There are ways to time shift radio but first stations have to take the litmus test to see if the content is worth making available for on-demand consumption.

At my Philly conference in two weeks we are going to delve into how radio stations can avoid being left behind by rethinking time shifted content.

I’m going to ask this question:  “What station content is worth a listener time shifting it for on-demand consumption?”

Yet there is no reason why radio cannot offer this option to listeners and without adapting, radio stations run the risk of being the only media operation left that requires audiences to listen to them on the station’s schedule and not theirs.

There are 7 critical issues that will be the focus of our time together:

1. Disrupting what consolidators have turned our radio industry into.  We can’t do this by just changing formats.  It’s going to take a nuclear option and I’ve got one for you that is so big it will push your consolidated competitors back with no option to compete with you.
2. Master digital.  Digital isn’t a product.  It’s a technology.  Every radio broadcaster needs to start a second stream of revenue separate and apart from radio.  Let’s create some content.  There are some dazzling possibilities out there.  I will share.
3. Create your own social media.  If you tie yourself to Facebook, Twitter or even the current rage, Instagram, you’re going down with them.  There’s a better way.  Make your own social network and drive it with content and revenue possibilities.  It’s being done under the radar by some smart people right now.
4. Reinvent radio.  Stop thinking of it as hourly hot clocks and redesign it to be compelling to the very audience we can’t seem to attract – 95 million Millennials.  They dislike radio but they like some things we’re not currently doing.  Interested in providing this content for younger money demos?  It takes an open mind and some creativity.
5. Video. Video. Video.  We’re wasting valuable time.  You must be in this business but it is not what you think it is.  Let me show you real success stories including one entrepreneur who makes $3 million a year by doing a free 5-minute weekly video.  No commercials, banner ads, product placement or subscription fees.  I’m going to play it, talk about it and answer your questions.  This is ingenious.
6. The key to attracting Millennials.  There is basically nothing radio has to offer right now that Millennials can’t get somewhere else.  The secret to attracting Millennials is to build your station for them.  I know, that sounds awful, but Steve Jobs didn’t design Apple products for later adopters.  He mastered the early adopters by finding out the “radical” things they couldn’t resist.  We can do this and here’s the plan.
7. Time shift radio.  Look, if you get nothing else out of this learning session you must become skilled at time shifting content.  Binge watching is the rage.  Broadcasting is out.  It doesn’t mean the end if we know how to time shift our content.  I’ll tell you everything I know about this.

A day of information and inspiration where we work together.  I’m putting more time aside this year for questions.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Down to 2 weeks until the conference.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  The Rittenhouse is holding some rooms at $249 for conference attendees.  To reserve one, call 800-635-1042 and ask for Alyson Lurie.