Here are four things radio stations are generally missing during their news coverage – or non-news coverage – of the recent Oklahoma City tornado tragedy and the “fix”.
No tragedy? No problem?
Do them anyway and win fans + ratings:
1. Next time a bigger than life event takes place in your market, borrow this strategy that always works for – believe it or not – hit radio. Your listeners will thank you and you’ll reap the ratings rewards.
2. Here’s a social network that hardly any radio stations know about that can be up and running within minutes when a disaster hits your market.
3. The last thing radio stations think of in the wake of a big overriding news story should be the first thing. Do you know what it is? Now you do along with its track record for working.
4. On what day should the big news coverage end? Take a thousand guesses and you’ll be wrong every time. Know when and everyone wins.
To access this article, click “read more” below for the answers.
If you’ve been thinking about subscribing, today’s story makes it a great day to start. Preview my archive of over 2,300 other stories here.
Report News – $100 for the best tip of the month here. Witness protection.
Talk to Jerry privately here.
- Everything is for sale in radio. So where are the buyers?
- The reason John Malone has to have iHeart. It's not for the radio
- Why Wall Street is hating on Beasley
- Lew Dickey's new company has a change of plans
- Liberty wants to add 2 more media mergers to the iHeart takeover
- CEOs publicly talk up radio’s future but secretly look to diversify
- Are any radio groups safe? These 3 are bullet proof
- Entercom really is in trouble and, yes, David Field could even lose the company
- Cumulus is now onboarding new people to fire a large number of existing employees
- While Cumulus was pivoting to digital, Westwood One just got hit with major defections