Inside Music MediaJerry Del Colliano

It’s not streaming or podcasting or repurposing radio programming that will insure the future.

It’s time shifting.

Time shifting is the hot trend by consumers to record content for replay on-demand at a later time.  On their schedules not those of broadcasters whose expertise is to air content in real-time.

Time shifting is turning the TV industry upside down right now as network programs viewed in real-time are down almost 30% on the average in Nielsen ratings for this new Fall TV season.

Netflix and HBO Go as well as other on-demand sources are feeding the monster that the radio industry to date has not even thought about.

There is no plan. 

No ideas. 

Failure of a good solid radio station to dominate their brand in the digital marketplace could be catastrophic in terms of audience and revenue.

Time shifting radio content has been added to the curriculum at my upcoming Media Solutions Conference.

Creating content for time shifting.

Assessing whether terrestrial content is also adaptable for time shifting or will new approaches be necessary.  Knowing this one thing alone will save time and money while moving decisively to stay relevant to money demographics.

How to brand it, deliver it, create it and sell it to advertisers.

The Fifth Annual 2014 Media Solutions Conference March 26^th in Philadelphia is presented for forward-thinking broadcasters and content creators who want to become proficient at time shifting and the most critical key areas below.  Final weeks to save $200 for each person registered.

Media Solutions Conference Curriculum:

1.  Disrupt your radio station

Blow it up without losing your loyal fans.  Gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does.  Study the plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.

2.  Master digital

Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan.

3.  Most effective social media strategies

Social media shakeup alert!  Instagram is ousting Facebook.  Twitter is in trouble despite its IPO.  Horror of all horrors – texting with pictures is where you should be but social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up.

4.  Reverse the decline of radio listening

Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo.  We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.

5.  Succeed at short form video

No matter what kind of content you create, it must include short form video.  But short form video is no longer your children’s YouTube.  There are new risks, new rewards and endless ways to create video content that is compelling and financially rewarding.  We will cover it.

6.  Engaging 80 million Millennials

They hate radio.  And use music like toothpaste.  But there is a way to engage Millennials.  I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo.  You’ll come away knowing their hot buttons and their turn offs.

7.  Time shifting radio

All content must be available on-demand – everything.  The audience is demanding it and every medium except radio is responding.  How to create time shifted radio content.  Whether to rely on over-the-air broadcasts for time shifting or create new content.  How to market time shifting as a new stream of revenue. Go to school on time shifting.

This is a valuable one-day seminar presented by Jerry Del Colliano March 26, 2014 at the Rittenhouse Hotel, Philadelphia with the assistance of clinical guest faculty.

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