After last week’s massive firings, you’re probably wondering two things.
Are there more massive firings ahead?
And how in the world are companies like Clear Channel and Cumulus going to do even an imitation of local radio without people. They can’t just use voice tracking.
Wait until you see the new computer system that allows San Antonio (or in this case Cincinnati) to hijack 850 radio stations.
If you are a subscriber, thank you for joining our group. Just click through and unlock the content.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
1. First, the firings. Are there more? When? How massive? I called all of this last week to the specific day. Here’s what I’m predicting now.
2. First details on the new computer system that allows Clear Channel regional people to program everything from afar. And when they will start being installed at local stations.
3. How the new system will work – and how it prevents a local program director from doing very much to music and formatic elements – that is, if you can find a local program director.
4. The first information on the new system that is a nightmare for local markets. What people close to the building of the new computer system privately think will happen once it goes live.
5. This new control freak’s dream couldn’t wind up on Cumulus stations, could it? You won’t believe who owns the rights.
The answers start here.
If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices.
Prepare for a career beyond cutbacks and repeater radio. This is the year to come to my annual teaching conference to get updated and motivated. If you tell a friend about it, you can save $300 off your registration – act now because the tuition increases the closer we get to the event – 2012 Media Solutions Lab.
In the very first chapter of my new book, I quote holocaust survivor Viktor Frankl as saying, “When we are no longer able to change a situation, we are challenged to change ourselves”. This also applies to the insanity going on right now in the broadcast industry. I’ve devoted an entire book to “Out of Bad Comes Good – The Advantages of Disadvantages” available in paperback and e-reader for under $10 here.
My NewsTip Hotline.
Contact me personally here.
- Cumulus Cash Flow Crisis
- Why Are Spotify & the Record Labels Getting into Podcasting?
- The Westwood One Dilemma
- Entercom & Cumulus Outsourcing
- Should Radio Be Rebranded Audio
- Summit Media as a Potential Buyer
- The Projected Effect of Podcasting on Radio Listening
- The Cumulus Leftovers
- Entercom’s Cost Cutting
- iHeart’s New Beginning