Yahoo just dropped a cool $1.1 billion to buy a fledgling blogging/social media hybrid that only bills $13 million a year.
And that’s the good news!
There is a fundamental change emerging about the digital space and advertising.
1. How Yahoo is doing business the old fashioned way – by paying for an asset and then selling ads but archrival Google appears to be moving in the opposite direction.
2. Why digital is running out of advertisers.
3. Everyone – even you – will be monetizing their digital businesses a drastically different way within the next couple of years – here’s a preview of what it will be like.
4. Why Yahoo didn’t buy Tumblr for its 100 million social media contacts.
5. Yahoo plans to keep Tumblr management in place and semi-autonomous. Can you image Cumulus doing this when they buy CBS Radio? Here’s Yahoo’s grand plan.
Plus … why we’re moving away from an advertising-based model and what it means to your business.
Click “read more” below for the answers.
If you’ve been thinking about subscribing, today’s story is a great way to start. Preview my archive of over 2,300 other stories here.
Report News – $100 for the best tip of the month here.
Talk to Jerry privately here.
Follow Jerry on Twitter & Facebook and LinkedIn.
Recent Posts
- Cumulus Expense Cuts Coming
- Beasley Tees Up Pre-Bankruptcy
- The Risky Cumulus Re-fi
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart
- Nielsen’s Ties to Boeing