Yahoo’s Tumblr Deal

Yahoo just dropped a cool $1.1 billion to buy a fledgling blogging/social media hybrid that only bills $13 million a year.

And that’s the good news!

There is a fundamental change emerging about the digital space and advertising.

1.  How Yahoo is doing business the old fashioned way – by paying for an asset and then selling ads but archrival Google appears to be moving in the opposite direction.

2.  Why digital is running out of advertisers.

3.  Everyone – even you – will be monetizing their digital businesses a drastically different way within the next couple of years – here’s a preview of what it will be like.

4. Why Yahoo didn’t buy Tumblr for its 100 million social media contacts.

5.  Yahoo plans to keep Tumblr management in place and semi-autonomous.  Can you image Cumulus doing this when they buy CBS Radio?  Here’s Yahoo’s grand plan.

Plus … why we’re moving away from an advertising-based model and what it means to your business.

Click “read more” below for the answers.

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