Just as Cumulus CEO Lew Dickey is crying poor mouth to Wall Street analysts and blaming his own major markets for continuing losses, it has been revealed that Cumulus is turning away advertising.
Salespeople are left dumbfounded.
Advertisers are even reportedly walking away from next year’s budgets.
Cumulus micromanaging is getting in the way of advertisers who could actually help the company lose less money.
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- All the details on what happens when a seller tries to put in a new advertising order that corporate thinks is below the average rate they will accept.
- How advertisers have been punished by one Cumulus cluster right smack in the middle of their on-air ad campaign.
- How advertisers are getting so pissed, they’re reportedly pulling their budgets for next year.
- New ways local sellers are being micromanaged by corporate know-it-alls who keep interfering in the buying process.
- What is the cataclysmic event about to take place at the red ink drenched San Francisco cluster within weeks that will guarantee more losses from their second most important market.
If you would like to see how Cumulus is turning down business when it can least afford to, click “read more” below.
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