Two-thirds of the huge expense to make Superman “Man of Steel” was already paid for by 100 product placements before it even arrived in theaters.
It’s time to take a serious look at the advantages and disadvantages of product placement on other platforms.
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- The way to make Twitter pay off financially for the first time with this shrewd move.
- How product placement will sit with the change-maker next generation – safe or risky proposition?
- Pricing – what to do and not to do in building a sustainable rate.
- The thing that is more important than programming, price or whether it is digital enough or social enough – know this one thing and you’re about to tap a new revenue source.
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