Change the name and all your problems go away, right?
Nielsen on day one changes Arbitron to Nielsen Audio and all of a sudden radio became cool again.
Wrong.
Much more importantly, what is the future of audio such as podcasts, TV talk shows and even radio in a world obsessed with video?
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- The number one best way to make audio as compelling as, say, a YouTube video is to do this one thing that no content creator ever does. I dare you to try it once.
- How long or how short must audio content be in the digital era – we nail it here.
- Even if you are a pretty good content provider – say, a rare outstanding radio station – you must never, ever make the mistake of taking this strategy if you want to compete with the growing popularity of video.
- The best way to produce audio if you are a forward-looking content provider.
- How to create content that audiences will crave not just listen to.
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