Inside Music MediaJerry Del Colliano

Hardly any station makes money from digital even in a world where advertisers have upped their digital budgets.

For radio, digital – whatever it is for their station – is an excuse to cut their radio rates.  Not a revenue growth strategy.

Not this plan.

Here you do one thing really well and make more money than you’ve made in years.

Here’s the ideal digital strategy for radio.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. What to do about your on-air digital stream.
2. How to reimagine the station website making it less expensive but more focused on what will work best.
3. The ad model vs. the subscription model – or a safe step in between.
4. What’s the realistic minimal annual digital budget you should shoot for – less than this and you might as well not go there.
5. If you can do only one thing, make it this digital content and don’t spend precious funds on anything else.
6. The three things that if you truly do them well will guarantee financial success.
7. What kind of content young eyeballs crave.
8. Revolutionary way to cut digital expenses in the right places – this one suggestion will save you thousands of dollars or more.
9. Have you thought about doing a digital curated music discovery countdown show?  Here it is.
10. The new thinking about radio station podcasts.

Access this story now and try a monthly subscription here.

Become an annual member and also access 2,722 previous stories, here.  Search Stories.

My Witness Protection Program has never revealed a source.  Report news or share emails and memos in confidence here.

Talk to Jerry privately here.

Connect with me on LinkedIn, Facebook, Instagram & Twitter here.