Inside Music MediaJerry Del Colliano

In five years of writing Inside Music Media, this is in my opinion the most important article I have ever written.

It’s the best and I think you’ll agree.

We’ve got it backwards.  Digital media is not what we think it is and it has just begun to change again.

Operate off the old assumptions at your own risk.

Get over Facebook – most of their users have.

Stop mistaking Twitter as a short form communication tool – there are some things it can be and some it just can’t be.

There’s a new trend toward self-destructing social communication that is here for a few seconds and gone the next that you should know about because already millions are embracing it.

The missed opportunity for radio stations who actually have social media ass backwards.  You’ll change your social media plans immediately because you’re going to say – that’s right. 

Here are the social media discoveries that are either going to upset your current strategies or make you a lot of money for jumping on them now.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. The major way social media is changing – even the crazily popular YouTube. 
2. Why a radio station should never, ever ask a listener to “like” them.
3. How “clicks” and “likes” are blowing up in the face of content producers who are overlooking something even more important.
4. The major attitude change that surveys are picking up about Facebook users.  Do you know this because whatever you’re doing that involves Facebook depends on it.
5. The very latest trend in social media – an app that attracts over 60 million users a day and you probably have never heard of it.
6. The movement from ad serving, polished social media and websites to the ephemeral – short-term content.  

If you would like to see critical new social media discoveries, click “read more” below.

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