Inside Music MediaJerry Del Colliano

Toyota now talks publicly about the day when they won’t be offering radio in their cars.

It gets worse – a representative of a “Big Three” automaker is unabashedly saying he “can imagine a day in his lifetime when cellular networks are reliable enough to put no-radio into the realm of possibilities”.

Automakers are now using words like radio is safe – for the foreseeable future.

Let’s be honest – what’s foreseeable mean?

How long does radio have left as a major staple in cars because a car will soon become a digital center with four wheels – and no radio!

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1. Cut to the chase – how many years before radio gets demoted out of the dashboard.  Carmakers know.  You should, too.
2. What specific evidence do automakers have that their customers don’t want a radio in their car. 
3. What 80 million Millennials want when they buy a car – an expert says ignore this at your own peril.
4. Positive steps:  What key things can a good radio operator do now to prepare for when automakers stop putting radio in the dashboard.
5. Getting on iHeartRadio is your insurance policy against no radio in the dashboard, right?  But there’s an even better plan.

If you would like to see exactly how many years radio has left in the car dashboard and how to prepare to overcome it, click “read more” below.

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