It’s embarrassing how Cumulus is now pushing around The Evil Empire.

The Clear Channel talks to license Rush Limbaugh and Sean Hannity for another 5 years on Cumulus talk stations is just the start of what the Dickeys want from them.

Dickey is now operating from an old copy of the Randy Michaels playbook.

Dickey is sticking it to Clear Channel.

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1. The ugly and disrespectful tactics Cumulus is using at the negotiating table.
2. The two things the Dickeys want even more than renewing Rush Limbaugh.
3. The Cumulus’ scorched earth strategy of negotiating in public.
4. The reason Lew Dickey has become more openly aggressive against Clear Channel – what he knows that they don’t.
5. And this shocker!  Guess who Cumulus has on its side virtually guaranteeing they’ll force Clear Channel to accept their terms. 

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They’re not stopping.

It’s called Bob Pittman’s revenge.

He was forced to postpone the layoffs of four people per market for a month and most of those firings have been completed.

Yet even more layoffs are happening in real time – and hardly anyone is noticing.

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1. The markets where four or more layoffs have just occurred.
2. A major market that is going to get whacked with 6 firings according to sources on the ground.
3. The first real indication of where the money saved from salaries is starting to be used.
4. New plans for iHeartRadio assimilation into the radio division, which will allow even more layoffs.
5. And the question on everyone’s mind!  Is this the start of a constant workforce reduction between now and the end of the year. 

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Cumulus CEO Lew Dickey is a lot like Anthony Weiner aka Carlos Danger – both are self-destructive.

“Cumulos” Dickey is playing a dangerous game of chicken with Clear Channel over retaining Rush Limbaugh and Sean Hannity on 40 of their talk stations announcing plans to replace them.

What is sicker is that Clear Channel loves this stuff – they, too, need a Cumulus deal.

Would you believe me if I told you the two almost had a deal Friday and negotiated all day Monday.

The real story of the pissing match over talk radio’s future.

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1. Who leaked the story to Politico yesterday that Cumulus was preparing to go it alone without Rush Limbaugh and Sean Hannity.  Try as you will, you’ll never guess.
2. The reason Dickey called Clear Channel President John Hogan at home in a panic Sunday night.
3. For the first time – how much total revenue Dickey’s next three talk replacement hosts are doing in ad revenue as of now.  That’s Huckabee, Geraldo and Savage. 
4. Clear Channel’s innovative Plan B if Cumulus doesn’t agree to an extension of Rush and Hannity’s talk contract.  It should be Plan A – it’s actually that good.
5. The three most likely scenarios and the one that is so bad it is not even on the table.
6. And what everyone wants to know!  Who will blink first?

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You won’t believe it, but Wonder Boy has invented a catchy Bain name for his new way of firing employees under the radar.

And as you’ll see, he plans to use it a lot between now and the end of the year.

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1. Self-firing – you heard me right – self-firing, how Clear Channel is forcing employees out the door and adding them to their layoff target list.
2. Pretend you are the market manager – here’s what the corporate clowns at Clear Channel are going to force you to do.
3. The ingenious way local managers will be mandated to fire more people on a dime – no notice, no input – just this dreaded email that arrives without notice.
4. The way Bob Pittman intends to stagger the next massive firings according to this plan.
5. And the one thing everyone in Clear Channel wants to know right now!  How to defend yourself against this new round of random firings.

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If you look at a map of Clear Channel stations, you can predict the next stations and markets to get wiped out by layoffs.

So, let’s go to the map.

They’ve taken onetime CEO Randy Michaels Hub & Spoke system and turned it into a blueprint for where to fire next.

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1. The best way to foresee which market manager will be fired next – it’s becoming all that predictable.
2. The large markets that will be used to strip smaller surrounding markets of its expensive employees.
3. The best-case scenario for regional and major market stations.
4. If a smaller market station is within this range, the local management is likely to be toast.
5. Question!  Why doesn’t CEO Bob Pittman like regional stations or majors that employ local talent?  The answer explains Clear Channel’s strategy.

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No, no, no.

That iHeartRadio Talk thing that Clear Channel ballyhooed yesterday is not the future of talk radio in spite of what they say.

That’s a cover for what’s about to wreak havoc on Clear Channel employees.

Bob “Brother Love” Pittman has his finger on the greatest destroyer of jobs that has ever been known to the greedy bastards that run radio companies.

Here’s how he plans to use it.

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1. The way Clear Channel plans to use iHeartRadio to replace on-air talent at practically no cost to them.  Sooner rather than later.
2. This massive reduction in salaries – once the dust settles.
3. Their new mission to let others – even their listeners – produce station content for free.
4. The listener backlash – included here.
5. And one blunt question finally answered!  When will Clear Channel turn to the nuclear option?

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Even as you read this, local market managers are running interference for their CEO Bob Pittman by weeding out 4 employees per market – 624 total layoffs.

How do you top that as your debt is rising above $20 billion?

Here’s how.

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1. The next massive layoff – yes, they are coming.  And when.
2. The job that corporate wants to eliminate the most.
3. The plan for operating near empty radio stations in some cities with only these few positions retained.
4. The mini-rebellion – word that a small group of employees will refuse to sign off on Clear Channel’s new employee rules that are tantamount to signing their own execution papers.  Their chances of being fired or surviving.
5. And the question you want most to know!  Which markets will see everything dictated from corporate in the six months. 

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Oops!

Lew Dickey is having second thoughts about talk radio and sports.

Turns out Cumulus is relegating many of its radio stations to red ink after the first of the year because of bad decisions.

So, here’s the next invention of the wheel, from the CEO of Cumulus Media.

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1. The reason Dickey is changing his mind about talk radio and sports.
2. The number of Cumulus stations that are destined to start losing money January 1 if Dickey doesn’t come up with a new plan.
3. Behind the scenes rumblings about a costly, grandiose plan to replace the Rush and Hannity shows – if he can pull it off.
4. The unintended consequences of Dickey picking a public fight with Rush Limbaugh.
5. Wait!  Wait!  Don’t tell me Dickey’s plan is built on the backs of more layoffs.  His secret plan revealed.

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Why can’t Hubbard buy CBS Radio instead of Cumulus?

Hubbard is defying the big boys and growing the old fashioned way – through strategic acquisitions like the Sandusky purchase last week and Bonneville acquisition two years ago.

Now we’re learning the future plans of this radio group and how they will impact an industry fighting declining revenue and decrepit demographics.

The surprises ahead from Hubbard.

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1. The markets Hubbard is eying – and three that they will avoid.
2. The surprising number of years ahead in which their business plan calls for expansion.
3. The real reason Hubbard didn’t buy the four remaining Bonneville markets.
4. Regional preferences, FM vs. AM, and the one format they will never do again.
5. And what radio people wonder!  Could two excellent broadcasters like Hubbard and CBS be married.

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Something is up between CBS Radio and Randy Michaels.

As if the radio industry couldn’t get crazier, wait until you hear what is going down.

The Odd Couple is in the house.

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1. The reason the two have become best buds lately.
2. Randy Michaels’ offer that CBS can’t refuse – or can they?
3. Why the urgency?
4. All the little details on what Michaels and Moonves are cooking up together.
5. And what curious radio people want to know!  Does the Michaels/CBS connection in some way have anything to do with the rumored sale of CBS Radio to Cumulus?

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Bob Pittman is hiding under his desk while local managers have begun to fire four employees per market.

The layoffs are underway and the final victims of the 624-person massacre have been determined.

The massive layoff Clear Channel has begun is being handled like a company promotion.

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1. The sneaky method Pittman finally went with to determine who gets fired.
2. Who is making the decisions to fire and who is getting the ax.
3. The way Clear Channel is about to get around health care benefits.
4. The Clear Channel employee who should be more nervous than anyone else.  If you have this job, you are likely toast.
5. The way survivors of this round of layoffs also get screwed.
6. And the question everyone asks!  When does this round of layoffs end – there is now a date.

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CBS sells its overseas outdoor division and is one step closer to a potential merger with failed radio operator, Cumulus.

Now we can better piece together what kind of timetable this deal is following.

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1. The next step – potentially within months – that could tee up the merger of CBS Radio with Cumulus.
2. An estimated and updated time of closing.
3. The best indication yet what CEO Les Moonves wants of Cumulus CEO Lew Dickey.
4. The chance of some of the better, big market stations being retained by CBS or sold to a more humane and qualified owner.
5. The thing everyone wants to know!  Is it possible that Hubbard or someone other than Cumulus can swoop in and save CBS Radio from the Cumulus merger.

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General Mills is changing the name of its very popular and lucrative “Hamburger Helper” to just “Helper”.

No more Tuna Helper or Chicken Helper.

One product, a new name and lower operating expenses.

Same with the radio industry.

Competing against Hamburger Helper radio.

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1. The thinking behind changing brand names when the public is comfortable with the old name. 
2. The reason why companies like General Mills, Radio Shack and many media companies are hell bent to re-launch popular products and services.
3. The way Clear Channel got caught rebranding a news bulletin when the George Zimmerman verdict came in to make it appear as if iHeartRadio was doing the news.  You’ll laugh until you cry.
4. The best mission for a radio format in the digital era – this one thing can transform your station against mistakes of the evil empires.
5. What everyone is wondering!  How to stick it to your competitor’s for making rebranding mistakes.

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Cable news and talk radio put on a clinic during the just ended George Zimmerman trial – a clinic on how not to program content for money demos.

They pandered and wound up with lots of old people while they turned off the audience they really needed.

Now, 5 things that talk radio should do right now to get its mojo back.

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1. The one thing not to do if you want a shot at younger money demos.
2. Revealed!  The change in your talk format that can make it listenable even to young people.  One thing.
3. The way to handle commercials and stop sets without losing younger money demos.
4. The way to handle Arbitron PeePee M ratings service that is killing talk audience estimates.
5. And the proven way to attract 25-54 year olds in great numbers!  This never fails and no one is doing it.  You can go first.

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The same people who are partying with media buyers on the corporate yacht at Cannes find themselves having to make drastic cuts in order to keep spending on irrelevant projects.

Corporate is under financial lockdown.

New details on desperate attempts to cut costs.

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1. The next service that is getting outsourced to Mexico to save money.
2. The unthinkable way Clear Channel is handling their vendors while they fly high on corporate jets – exposed!
3. A garage sale at Clear Channel – believe it.
4. The latest on relocation plans looking for major cost savings at their San Antonio headquarters.
5. Here’s what’s next!  On severance pay, benefits and job security.

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It’s back to mass firings at Cumulus.

Over 60 layoffs and even more on the way.

The urgent new layoffs at Cumulus Media.

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1. New details on over 60 more layoffs (almost 70, actually) – documented and confirmed.  The thing that is triggering this round of mass firings.
2. The one surprising Cumulus employee (other than Dickey relatives and top execs) who is immune from these firings. 
3. What it takes to survive a Cumulus layoff at this point.
4. The plans CEO Lew Dickey has to again remake the company he has already remade a number of times.
5. At long last – the answer to the question who should be worried!  The next words Lew Dickey is about to eat gives early warning of where the next Cumulus cuts will come from.  

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Two “right-sizings” for the Evil Empire in 2013.

A massive workforce reduction within weeks.

And now fears of a November surprise.

New details …

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1. The two surprising options for Clear Channel to do the soon to begin four-per-market layoffs.
2. The alternative way they may have to do it if the heat is too much for Pittman to take.  Plan B.
3. For those who survive this round, a nightmare scenario – this potential new bullying tactic that has some employees worried already. 
4. The chances of a third annual November surprise – just 4 months away.  Will it be less than last year’s 7% reduction?
5. Most importantly!  How sources close to corporate think the layoffs will proceed.

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CEO Bob Pittman is going to force employees to in essence self-fire themselves.

It’s about Stupid Human Capital Tricks – the new plan to get Pittman his four per market, 624 employee layoffs soon.  The bankers are becoming impatient.

New approach.

New D-date.

His email memo to employees turns out to be a set up.

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1. The ingenious but wicked plan that is now being put into place to rid the company of as much as 7% of its workforce by having employees in essence self-fire themselves. 
2. The new designated “hit man” – Pittman wanted the board to suggest layoff victims, now he has come up with this approach instead.
3. What’s that creepy Human Capital manager’s webinar all about – and how it fits in to the mass firings ahead.
4. The “pre-firing” changes that are coming to vacation and sick pay, and “instant” termination to thwart potential “after-firing” lawsuits.
5. And the critical question!  What day can Clear Channel employees expect Pittman’s latest firing plan to begin.  Wait ‘til you see it.

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It had to happen.

Sooner or later, even the good companies start to act like the Evil Doers and Evil Empires.

Radio revenue is down, digital competition is up.

Enter, the Good Groups Panic Plans.

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1. COX– the likelihood of more station sales by year’s end and the chance they will continue to selectively combine jobs and eliminate people.
2. BONNEVILLE & HUBBARD – Two of the best operators but one has an insurance policy against a bad year and the other has a plan for cutting costs if necessary.
3. SAGA – A surprising prediction about a radio group that rarely makes the headlines.
4. ENTERCOM – the trigger that will make them become more like Cumulus. 
5. CBS RADIO – How long it can go without having to reduce staff.
6. And what everyone is wondering!  What is the bellwether for radio’s future – it’s not Clear Channel, not Cumulus.  It’s how this one company does.

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An additional 7% of Clear Channel’s workforce was targeted for elimination by its board just one month ago.

There are now several options for making good on those firings.

But that’s not all – here’s how Clear Channel is “testing” other breathtaking job reductions secretly in other parts of the company.

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1. We now know the two most likely ways 624 people – four per market – will be laid off and when they start.
2. The Clear Channel division that already cut one-third of its employees and is going for more – with examples of how.
3. The thing that is going to be sold soon to cut jobs.
4. The professional job assassinator rising through the ranks of Clear Channel.  Do you know who this is?  It’s a name you don’t know – yet.
5. Think you’ve heard it all!  See the most all-encompassing outsourcing company scheme ever and it’s already being rolled out at Clear Channel.

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New Dickey leaks.

Tactics caught on tape that will defy imagination even in an industry that is used to getting screwed by their consolidated employers.

Documented evidence.

Gestapo-like tactics being leaked by angry current and ex-employees as a warning to others.

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1. A new non-compete so onerous, you’ve never heard of one this bad – until now.
2. Revelations about continuing employee threats even after Cumulus non-competes have expired plus what to do about them.
3. How to stop the bullying – here’s how one employee fixed their asses without them knowing who it was. 
4. The never-ending non-compete – watch out for this one – it’s here.
5. And the big question everyone asks – “Do I have to take this sitting down or are there options?”

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The Clear Channel layoffs are still on.

The Board has refused to rescind authorization of massive mid-term layoffs.

We’re now learning more about how these massive cuts – some 7% of the current workforce – will be made.

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1. The model Clear Channel has used at its outdoor division that has enabled them to cut their workforce by one-third since Bain took over.  Keep an eye on how it works.
2. The role of local management in deciding who gets fired – with a surprising new twist.
3. The over/under on two implementation plans – one big firing all at once like the Christmas 2012 layoffs or 624 departures done under the radar in a progressive period of time. 
4. The only thing that is keeping these massive layoffs from happening immediately as CEO Bob Pittman has demanded.
5. What everyone is talking about!  What’s the new target date?  How much time is left to find a new job?

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There is no way a radio company can keep whacking employees – 624 more before the end of summer – and still run 800 plus local radio stations.

Way!

We’ve broken the code to CEO Bob Pittman’s Strategic Game Plan.

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1. The reason CEO Bob Pittman is so hell bent to turn a local radio company into a national app – answered at last!
2. The dysfunctional plans to change the way each individual Clear Channel radio format is done.
3. The new ad model that is unlike anything ever seen in radio to date.
4. The thinning is just beginning with Clear Channel’s Strategic Game Plan, they won’t need to keep cutting 4 people per market.  They will only need 4 – if that.
5. Yes or No!  Is iHeartRadio going to remain an app or become a replacement for local radio?

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