Clear Channel’s Employee Survey Sneak Attack

Finally!

The real reasons why Clear Channel – a company that fired 3% of its workforce just 7 weeks ago – is so hell bent to make employees take their online survey.

The one that has almost no one complying to date.

The one that Clear Channel executives are getting pushy about now.

Why did Bob Pittman and John Hogan all of a sudden take a “nice” pill?

You’re about to find out.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel honchos are now starting to bully employees into taking the survey.
  2. What’s the giveaway – the one big mistake Clear Channel appears to be making that makes employees think their comments will be tracked.
  3. Two ways the information could be used against unsuspecting employees if they make the mistake of answering the questions.
  4. How taking the survey could help the company decide who stays and who goes in the next round of RIFs (reductions in force).
  5. When the RIFs will startup again – they are becoming more urgent and you’ll want to know the earlier date that is being discussed. 

If you would like to see why Clear Channel so badly wants their employees to take their online survey, click “read more” below.

Thanks for making my fourth annual Media Solutions Lab the best ever.  98% of those who attended said in an exit “report card” that it met or exceeded their expectations.  This teaching seminar is never recorded so plan on attending next year.

Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Follow Jerry on Twitter & Facebook and LinkedIn.

The New Music Format Radio Ignores

Is country the hot new format for radio?

I’ll give you that answer – no

It already was. 

So Cumulus arrived late to that party and you may remember tried to end the party with a political controversy over the Dixie Chicks.

Radio continues to cling to the same old formats and wonders why the money demo isn’t going wild for radio.

But there is hope and help.

Millennials who make up two-thirds of the 18-49 year old demo over the next decade have some new music demands that radio can easily meet.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What’s the one new music genre that is not on radio’s radar screen and should be – in fact, it had better be to stay relevant with the increasingly important Millennials.
  2. What should radio do without totally trashing its current formats?
  3. One clever programming plan that would please the People Meter ratings and Millennials at the same time.     
  4. The critical hot button for Millennials that every music station cannot afford to ignore.
  5. The key mistake to avoid with a music-centric generation that radio needs to win over.

If you would like to know the new music format that radio ignores, click “read more” below.

Talk to Jerry privately here – your name will not be used.

Fix Subscription issues here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Talk Radio Nosedive

Cumulus-owned WABC, New York has hit an all-time ratings low.

WABC's 2.2 ties their absolute worst share since they dropped Top 40 music and became a talk station.

Back then – all the way back in the Winter of 1984, WABC posted a 2.2 share.

It took almost a year for Cumulus to do what hadn’t been done in almost 30 years – tank the talk station.

Look, I could dump on Cumulus but what’s the use.

They just don’t know what they’re doing in any format and don’t seem to care.  That’s not their game.

What I am really interested in is why a radio staple, the talk format, is not just declining but taking a nosedive.

But there are a few things that could be done …

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why an aging audience is not the real culprit and what is.
  2. What the next generation – the one that represents two thirds of the money demo 18-49 for the rest of this decade – considers real talk radio.
  3. The biggest talk radio turnoffs to young listeners.
  4. Why the really big killer of talk radio isn’t even something that is happening on the air – and it’s scary.
  5. Two instant fixes that could help a declining talk station now – one costs money and one requires the smarts to do it before it’s too late.

If you would like to see why talk radio is taking a nosedive and what can be done to reverse it for now, click “read more” below.

Talk to Jerry privately here – your name will not be used.

Fix Subscription issues here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Secret Memo Exposed: iHeartRadio To Move To Radio

I just knew Clear Channel CEO Bob Pittman was going to hide behind an app to cover up the failings of his radio company.

When a CEO’s first action when taking over is to rename the radio company and leave the word radio out of it, he is telling us something we don’t want to hear. 

Clear Channel morphed into Media + Entertainment right down to the plus sign (+) and the word “Media”.

But an app is not media.

It’s an app to everyone but Bob Pittman.

Now it is official.

But the title of Pittman’s secret memo to his executive staff in San Antonio said it all – “Subject: Expanding iHeartRadio onto the Terrestrial Platform”.

This is what Clear Channel employees have feared.

And here’s what Pittman has in mind:

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What comes first – fixing those 25 local radio stations that Pittman vowed to “fix” or migrating the entire radio group over to iHeartRadio? 
  2. What’s Pittman’s so-called “Second challenge”?  Better sit down for this.
  3. How Pittman is changing the main goal of Clear Channel radio.
  4. What Pittman sees the Clear Channel stations turning into – revealed from this secret memo in his own words.
  5. Pittman’s next threatened action step and when.

If you would like to see Bob Pittman’s secret memo that exposes his plan to make iHeart “our main source of revenue”, click “read more” below.

Talk to Jerry privately here – your name will not be used.

Fix Subscription issues here.

Follow Jerry on Twitter & Facebook and LinkedIn.

The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

The fourth Media Solutions Lab begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ and it will not be videotaped or recorded for later sale.

If your schedule allows you to make it, you will not be sorry.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

Forget Nash FM, Cumulus Up To Evil Plan

I guess it’s now Country Lew and the Fish.

Oh wait, that’s not country.

But then again, the Cumulus Nash FM scheme has less to do with country music than you might think.

Cumulus CEO Lew Dickey has seemingly discovered country music in a big way with the purchase of a poor-signaled New York FM station that is bringing the format back to the Big Town for the first time in almost two decades.

See, country doesn’t work in New York City or else Dan Mason would have done it.

Jeff Smulyan would have done it.

Hell, Clear Channel with ex-country PD Bob Pittman now its CEO – would have done it.

WYNY did it but bailed out in 1996 to become WKTU.

In other words there is a reason no smart broadcaster has done country in New York City – at least successfully – and why most refuse to go there.

But that Nashville Cat himself, Lew Dickey, Jr. knows more than anyone else so he and Other Brother John have invented Nash FM 94.7.

Something is seriously wrong here suggesting that the Dickeys are working a greater, dangerous plan that I’m about to reveal here.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why installing country on their new New York FM station is a smokescreen for something more dangerous.
  2. What’s the real motivation for Nash FM – it’s sure as hell not ratings as you’re about to find out.
  3. The big media company Dickey recently met with to buy into his crazy plan.
  4. What’s ahead for Cumulus salespeople who think they are going to have to sell this new country format but are in for a big surprise when they find out what corporate really has in mind.
  5. Warning:  A Nash FM brand across all their country stations is nothing compared to the next radical move in the works.

If you would like to see the evil plan Cumulus is working on that’s bigger and more wicked than Nash FM, click “read more” below.

Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

The fourth Media Solutions Lab begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ and it will not be videotaped or recorded for later sale.

If your schedule allows you to make it, you will not be sorry.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

How Cumulus Will Change CBS Radio

It looks as if the Cumulus/CBS merger is on track potentially for 2014.

If CBS CEO Les Moonves gets his billions and Cumulus CEO Lew Dickey gets to takeover CBS Radio, seismic change is ahead for the last big radio group standing.

This is about how Cumulus intends to run CBS Radio.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What promise Dickey is likely to make to his lenders that will adversely affect CBS stations within the first few months after closing.
  2. What happens to CBS Radio President Dan Mason and his strong bench of talent under Dickey.
  3. What is the fate of 1010 WINS, WFAN and other iconic CBS stations in major markets around the country.
  4. The big management shakeup in markets where CBS and Cumulus currently operate – who stays?  Cumulus management or CBS market execs?
  5. An even more shocking move – unthinkable just a year ago – would shake CBS radio to its roots.

If you would like to see how Cumulus would change CBS after the merger, click “read more” below.

Talk to Jerry privately here – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here. 

Follow Jerry on Twitter & Facebook and LinkedIn.

The 2013 Media Solutions Lab Schedule, Content

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

Thank you for registering for the fourth Media Solutions Lab that begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

New Clear Channel Contract Tactics Exposed

Last week, a Clear Channel Premium Choice Ops conference call revealed how the company wants all contracts negotiated.

New rules.

New repercussions.

Here are their secret 11 points of how to negotiate contracts with Clear Channel employees that they think you don’t know.

Now you do.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Clear Channel wants their managers to handle bonuses and deferred compensation from now on.
  2. Who is now doing the negotiating for Clear Channel – you won’t believe this.
  3. Who has to make a public presentation to corporate for every local contract being recommended and is on the hook for it.
  4. How Clear Channel wants its contract dates organized going forward – read their own words.
  5. Why the company is now insisting on a Plan B even before negotiations ever begin.

If you would like to see Clear Channel’s new contract negotiating tactics in their own words, click “read more” below.

Talk to Jerry privatelyhere – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

The 2013 Media Solutions Lab Content Revealed

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

Thank you for registering for the fourth Media Solutions Lab that begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

Less than one week to go and there are only a few seats left to this outstanding conference.  Take a look and see if you would like to join us – reserve a seat here.

Clear Channel Moves Up Next Firings

My sources say that conversations are now underway as part of a series of Clear Channel management conference calls to move up the company’s usual end of the year reduction in force to the first quarter of 2013.

This has many serious ramifications for Clear Channel employees.

I wanted to get the information I have gathered out to those affected and to employees of other radio groups who are also feeling financial pressure to fire employees.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How soon could the end of year cutbacks (usually 3% of the workforce) be moved up.
  2. Does that mean that the traditional holiday firings are off.
  3. What’s the trigger that Clear Channel is waiting for to advance the firings.
  4. Who will be included in the hurry-up firings – the positions easiest to eliminate quickly.
  5. How massive would this staff reduction be.

If you would like to see the contingency plans Clear Channel has to move up their usual Fall firings, click “read more” below.

Talk to Jerry privately here – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

The 2013 Media Solutions Lab Agenda

There are only a few seats left to this outstanding conference – reserve a seat here.

Thank you for registering for the fourth Media Solutions Lab that begins Wednesday, January 30 at The Phoenician Resort in Scottsdale, AZ.

The seminar leader is Jerry Del Colliano, recognized expert in traditional and digital media.  Visiting instructors are:  Morley Winograd, co-author of “Millennial Makeover” and “Millennial Momentum:  How a New Generation Is Remaking America” and Dan Hill, President of Sensory Logic, the company that has helped successful radio stations like Jerry Lee’s B-101, Philadelphia create more effective advertising.

Here is the agenda and some helpful information as you prepare for the event.

Wednesday, January 30th Ballroom B

8:00 am         Registration/Breakfast

9:00 am         Emerging Trends for 2013 (Jerry Del Colliano)

10:15 am        Break

10:30 am       Disrupt the Media Business/Master Digital (Jerry Del Colliano)

11:45 am        Lunch

1:00 pm         A Dozen Ideas for Succeeding With Millennials (Morley Winograd)

1:45 pm          Break

2:00 pm         Facial Coding/Emotion Recognition (Dan Hill)

2:45 pm          Break

3:00 pm         Action Steps/Q&A (Jerry Del Colliano)

4:00 pm         Conclusion of Day 1

Thursday, January 31st Il Terrazzo Salon & Patio
Optional Working Breakfast (Separate Registration required)

8:00 am         Registration/Breakfast

9:00 am         Big Ideas/Discoveries/New Business Opportunities

11:00 am       Conclusion of 2013 Media Solutions Lab

A few notes in preparation for the meeting:

  1. Dress is casual – the weather should be around 70 by day and in the 40’s at night.
  2. This is a learning event and there are no sponsors nor has anyone paid a fee to speak. 
  3. Complimentary breakfast, lunch and breaks are included in your registration.  Refreshments will remain in the room during the program.
  4. The sessions are fast moving and they start and end on time. 
  5. There are no materials in preparation for this conference, however, Jerry’s notes, slides and some interesting source material will be made available through Google Drive after the meeting limited to those who have attended.
  6. This conference will not be streamed or taped for sale later.  Recording this event by participants is prohibited.
  7. The working breakfast with Jerry requires a separate registration.  Please contact Cheryl Del Colliano if you would like to reserve a seat (480) 998-9898 or cldel@earthlink.net.
  8. A few dining suggestions:  My favorite burger place in the world is Relish, on site at the Phoenician.  Get the tater tots with the meal.  My radio buddies here and I love that place.  Favorite restaurant is Roka Akor for sushi and Asian fusion (480-306-8800).  I’m hearing Chelsea’s Kitchen, also nearby, is new and outstanding (602-957-2555).

Content Preview:

Among the topics to be discussed in the Media Solutions Lab Wednesday: 

How bandwidth issues will affect content providers; the radical changes ahead this year for hit music; what is becoming more important than ratings or even metrics; what Apple plans to do to disrupt content providers in the next 12 months (with product launch projections); Adapting content for tablets; the real or perceived threat of subscription services; major radio upheaval ahead in 2013 and how to deal with it; digital prospects for reach and revenue; Groupon’s anticipated next move; latest research on new attention spans that must be your guide for on-air and digital and the one business you must be in – and dominate – by December. 

How To Disrupt the Media Business & Master Digital:

The most innovative new streaming music radio station idea ever; the startling thing that happens to advertisers when you use two voices in their ads; The end of radio formats and the beginning of cross media branding; how to attract young listeners by giving them the one thing they really crave; the change you must make to music formats before the year arrives; how to rename your terrestrial radio station and cash in; Finally, what to do with your website that isn’t making lots of money; a better use for your top air personality; the growing importance of games and contests; A truly new use for your radio station; replace the “hot clock” with the “cool clock”; how to build content pods; How to replace Facebook; how often should you make a format change in the digital age; the best solution for stop sets ever; the new thinking about music sweeps; a huge way to beat the People Meter at its own game; the biggest favor a competitor can do for you; the way to win the money demos has changed; if you can afford to do only one thing well on a radio station, make it this.

Action Steps:

30 action steps – things you should consider implementing or brainstorming when you return home from this year’s Media Solutions Lab. 

Big Ideas/Discoveries/New Business Opportunities Thursday

Innovative new ideas that will change you and the way you think of content creation; latest discoveries in media that are ahead of the curve; new business opportunities for innovative stations or entrepreneurs looking for the next best thing; work with Jerry and the group on extracting the media lessons from this year’s conference to customize it for your specific needs.

Thank you again for choosing Media Solutions Lab in a critical year ahead for content creators.

I’m excited about being with you.

There are only a few seats left to this outstanding conference – reserve a seat here.

Clear Channel Blows Up Commissions

Cumulus recently hired a non-radio guy to set up a direct buying plan to bypass local selling.

Now sources close to Clear Channel reveal a plot that may even be illegal that screws salespeople out of their full commissions.

And they’re getting away with it.

Until now.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How long Clear Channel has been fooling with commission rates.
  2. What a document called “commission rates for 2012” is and how it is used to rob employees of their earnings.
  3. How Clear Channel changes rates hourly like airlines and what happens to their sellers when they do.
  4. Amazing examples of how the company punishes its sellers even as it sometimes encourages smaller buys – that’s insane!
  5. How Clear Channel is asking for an employee lawsuit as a new California law now spells potential trouble.
  6. Cumulus’ plan to dodge seller commissions and deal directly with advertisers.

If you would like to see how Clear Channel is blowing up its commission rates for sellers, click “read more” below.

Contact me privately to Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Register for my January 30th Media Solutions Lab here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Disrupt the Media Business

The year ahead promises to be one of the most challenging and difficult because the same old answers will no longer work.

For example, if the latest trend of streaming on-air content online without inserting separate commercials is all the radio industry can come up with, then a rude awakening is ahead.

Video is hot, but content providers are looking the wrong way.

Social media is changing yet clinging to Facebook and Twitter as the prime solution is no solution at all.  In fact, it’s a deadly diversion.

Mobile content is morphing into something different than even new media experts had expected.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available separately while you are in town for private optional strategy sessions with groups and individuals on a per hour basis.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is Thursday January 30th at The Phoenician in Scottsdale.

Reserve a seat here.

Group sales here.

CBS Radio Eyes 2014 Cumulus Merger

The end of CBS Radio as we know it is in sight.

Cumulus and CBS have reportedly discussed the framework of a potential deal as I reported back in June. 

Now it’s scary real.

Here’s what’s happening secretly behind the scenes about the merger of two companies that badly need each other for all the wrong reasons.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.  This is the kind of honest reporting you’ll be getting.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How Cumulus CEO Lew Dickey is courting CBS CEO Les Moonves on a regular basis – right now.
  2. The complicated timeframe that turn CBS Radio into Citadel within 18 months.
  3. Why both sides are still bargaining on price and why it is not enough to blow the deal up.
  4. More signs that the Cumulus/CBS merger is on.
  5. How the biggest investor in Cumulus may have just given the “secret deal” plans away.
  6. What’s next – Mike McVay programming 1010 WINS?

If you would like to see how the Cumulus/CBS Radio merger is on, click “read more” below.

Talk to Jerry privately here – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Become Skilled At Digital Content

By all measures, the digital future has arrived and it’s more important than ever to gain expertise in creating saleable content for the new medium.

Mobile revenues alone are projected to increase to $12 billion by 2016 – that’s about what radio is doing now although radio revenues are not climbing every year as mobile is.

And that’s just one segment of digital – mobile.

Starting now, you have to pass through digital content, social networking, short form marketable video and mobile apps to remain vibrant in the media business.

But to succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • Digital Detox.  The big elephant in the room that threatens runaway growth is the adverse affects of being connected 24/7 on consumers, their lives and your business.  Let’s start now by isolating the potential trouble spots so you can avoid them.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is Wednesday January 30.

Reserve a seat here.

Inquire about group sales here.

Big Clear Channel Cutback Being Scrapped

A major Clear Channel financial cutback is being scrapped.

What has to go so wrong to get Clear Channel to put an urgent stop on a big project designed to save money and eliminate more people?

It’s bad.

It’s embarrassing.

It backfired.

Hundreds of employees will now escape the axe that was intended for them.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Which position at Clear Channel is now “safe” after a corporate plan to target their jobs failed miserably.
  2. Which big Clear Channel exec actually stood up to the company to stop the insanity arguing that it was bad public relations. 
  3. All the details on high level meetings that Clear Channel held to save an embarrassing and massive secret downsizing initiative.
  4. What Clear Channel has now decided to do instead now that their cost savings plan fell apart.
  5. Amazingly, which two other radio groups are now considering the same thing.

If you would like to see the big Clear Channel cutback that is being scrapped and what Plan B is now, click “read more” below.

Talk to Jerry privatelyhere – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Master Digital Media

2013 is the year that you must master digital media to be viable, employable and prosperous.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry will also be meeting with attendees who want additional private time.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Less than 2 weeks left until the 2013 Media Solutions Lab. 

The current discount is ending so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales here.

Radio Merger Matchups

There is no way out for radio owners.

Radio industry revenues are declining every year.

This year when 2012 numbers are tallied, an industry breakeven will have the happy talk trade press gushing.

Analysts are already predicting a 5% decline in radio industry revenue for 2013.  So if you could manage to cut that down to -2% or breakeven, you’d be doing great.

That’s not a growth industry and as pained as it makes me to say it, radio has seen its finer day.

But don’t take it from me because the major radio groups already know this.

The next big thing is mergers.

Merger of equals.

Merger of unequals.

Just merge with anyone to bury the debt and go big.

You may not want to believe that the radio industry is going to see more consolidation but it’s going to happen even without changes in the Telecommunications Act.

This is a big deal.

And it may begin by the end of 2013 and certainly in 2014.

Once radio groups start merging, those that remain won’t want to be the last one out.

Let’s look at the potential matchups.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How many mega media companies might be interested in buying Bob Pittman’s media + entertainment company.  I’ve counted 3.
  2. Does Cumulus have another merger option other than CBS Radio.
  3. What might the new owners of SiriusXM like to put with their newly acquired satellite radio company.
  4. Could Barry Diller buy a radio company – I’ve got the surprising one I think he’d jump at.
  5. Which non-radio and TV companies are potential owners of a radio group at the right price.  Keep an eye on these two big merger possibilities.
  6. Why – suddenly – are buyers interested in radio groups that are losing money. 

If you would like to see the radio merger matchups that are now developing, click “read more” below.

Talk to Jerry privatelyhere – it’s always kept confidential.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Improve Social Media Strategies

13 days left to register for my January 30 Media Solutions Lab in Scottsdale.  Last discount available now here.

Social communication continues to grow in popularity and significance but traditional media companies such as radio stations continue to miss the opportunity to breakaway from contest texting, jock posting, website babysitting and relying on streaming for their digital future.

The timing is right to focus on social media strategies that will work.

Analysts say radio revenue will continue to decline in the year ahead and by December – 12 short months from now – total ad revenue will be down another 5%.

Now is the time to learn the new opportunities ahead for social media and we’ll cover them at the upcoming Media Solutions Lab.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

13 days left until the 2013 Media Solutions Lab. 

The current discount is ending so if you’ve been thinking about getting primed for social media strategies that will turn into money, this is a good way to start the year.

Reserve a seat here.

Group sales here.

Revenge Radio

Radio owners are getting angrier.

They have applied the whip to their programming, sales and management people like a jockey lays into a racehorse.

But in their minds, the employees are coming up lame.

Not able to save Cumulus from another consecutive losing revenue month that started in 2009 and an apparent growing intolerance by Clear Channel management of its employees in a company that yearns to be anything but a radio company.

This time it’s nasty.

Owners are getting revenge.

Putting a big time hurt on employees by affecting their wages, benefits and whatever is left of their job security.

Here are some of the outlandish things radio groups are doing to get revenge on employees they clearly don’t value but who are too dependent on their jobs to quit.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The name of the radio company that is pulling the plug on severance – any severance at all.  Not even a nickel.
  2. The employee benefits shakeup at a major radio group.
  3. If you work for Clear Channel, meet your new replacement – right here.
  4. The latest trend of recruiting for non-existing jobs. 
  5. Which company is approving lavish spending on non-essential items (like entertainment) while planning to axe hundreds of employees.    

If you would like to see how radio groups are getting revenge on employees who have not been able to help them make a profit, click “read more” below.

Talk to Jerry privatelyhere – your name will not be used.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Master Digital Media

2013 is the year that you must master digital media to be viable, employable and prosperous.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry will also be meeting with attendees who want additional private time.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Exactly 2 weeks left until the 2013 Media Solutions Lab. 

The current discount is ending so if you’ve been thinking about going after the answers for the digital future, you’ll want to reserve your seat today.

Reserve a seat here.

Group sales here.

Early Firings On the Way

Usually radio professionals can stop worrying about massive cutbacks after the holidays.

But this year is different.

Conditions are worsening by the minute.

Two critical things have suddenly changed that are forcing the hand of major radio groups.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Which radio groups are likely to have early 2013 cutbacks and firings – very early.
  2. When – I picked up rumblings about the exact week which is unconfirmed (they never confirm these things in advance) but I thought you’d like to know just in case.
  3. Now what’s the chance of the better-run groups being able to make it through the months ahead without downsizing.
  4. Scary new firing schemes.
  5. The cluster reduction plan from hell. 

If you would like to see the early firings on the way, click “read more” below.

Talk to Jerry privately here – your name will not be used.

Fix Subscription issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

21 Ways to Disrupt the Media Business

15 days left until the 2013 Media Solutions Lab in Scottsdale.  Info/Register here.

I’ve been working on the Lesson Plan for my upcoming seminar and just wanted to share some of the things I will talk about that can help you disrupt the media business in the coming months.

Changing it, modifying it or keeping it the same just will not work in an era when digital technology and a new generation is impacting the industry.

  1. Radio that plays only the latest releases from any artist.
  2. New research that shows how to use two voices to get better ad results (and ratings).
  3. Build brand names not radio formats.

DISRUPT!

  1. A guaranteed way to attract young listeners to radio that they cannot resist.
  2. Rename your radio station after this big promotion, not the format on the air.
  3. Go heavily with games and contests.  In an era when games drive digital use, radio stops playing them.  That’s so wrong.  The new age way to do radio games and contests.  Maybe even every few minutes.

DISRUPT!

   7.  Tell media buyers you will build a digital content site for advertisers spending over X   dollars a year.              

   8.   Turn your station into a Preview Channel with this content on it (this alone is worth the conference registration price alone).

   9.  Kill the hot clock – got the guts?  Here’s how to build something money demos will like better.

DISRUPT!

10. Build revenue streams around content pods.

11. Create your own social media network – Twitter and Facebook won’t do.  I did it.  I’ll show you.

12. Make station format changes every week (you read that right!).

DISRUPT!

13. Kill long stop sets with this approach no one has ever thought of.

14. Game the People Meter – outsmart it.  It’s easier than you think.

15. Learn from the enemy – what your digital competitors can do to make you stronger.

16. New evidence – what young listeners (two-thirds of the 18-49 money demo for the rest of this decade) want if they are to listen to radio in the digital age.

17. Do an expensive, over the top live 6-hour morning show and then repeat it all day.

DISRUPT!

18.And here’s one more move to make after that makes you rich.

19. Air programming with no beginning and end.

20. How to play news like a hit record (and I’m not talking about Total Traffic’s news). 

21. For increased billing, add your salespeople into content creation.

DISRUPT THE MEDIA BUSINESS!

You can see, I’ve been busy and excited about bringing you the very latest intelligence to get a leg up on the year ahead.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

Here’s the schedule:

            8:00 am         Complimentary breakfast/registration
            9:00                Emerging Trends for 2013 (Jerry Del Colliano)
            10:15              15-Min Break/Complimentary Refreshments
            10:30             Disrupt the Media Business (Jerry Del Colliano)
            11:45              Complimentary Buffet Lunch
            1:00 pm         12 Ideas for Success with Millennials (Morley Winograd)
            1:45                15-Min Break/Complimentary Refreshments
            2:00                Increase Ad effectiveness By 80% (Dan Hill)
            2:45                 15-min Break/Complimentary Refreshments
            3:00                Master Digital Media/Q&A (Jerry Del Colliano)

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is 15 days from today.

Reserve a seat here.

Inquire about group sales here.

Digital Dashboard Shocker

OMG!

The world of radio is about to be turned upside down even before the digital dashboard is in the majority of cars.

It’s not about the latest new digital radio at the recent Consumer Electronics Show.

It’s that the digital dashboard is a turkey.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. How radio will kill itself off even faster if it doesn’t stop doing this right now.
  2. Why making the digital dashboard work for radio stations has nothing to do with the digital dashboard – it’s all about this.
  3. Why Millennials make up 2/3 of the money demo for the rest of this decade and they won’t buy a car with a radio.
  4. What’s quickly becoming more important than high ratings or tons of digital clicks.
  5. Solutions that cost the average radio station not one dime.

If you would like to see the digital dashboard shocker, click “read more” below.

Report Newstips confidentially under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Become An Expert At Digital Media

17 days left until the 2013 Media Solutions Lab in Scottsdale.  Info/Register here.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

Here’s the schedule:

            8:00 am         Complimentary breakfast/registration
            9:00                Emerging Trends for 2013 (Jerry Del Colliano)
            10:15              15-Min Break/Complimentary Refreshments
            10:30             Disrupt the Media Business (Jerry Del Colliano)
            11:45              Complimentary Buffet Lunch
            1:00 pm         12 Ideas for Success with Millennials (Morley Winograd)
            1:45                15-Min Break/Complimentary Refreshments
            2:00                Increase Ad effectiveness By 80% (Dan Hill)
            2:45                 15-min Break/Complimentary Refreshments
            3:00                Master Digital Media/Q&A (Jerry Del Colliano)

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is 17 days from today.

Reserve a seat here.

Inquire about group sales here.

Clear Channel Screwing Fired Employees

Clear Channel reportedly is treating some of its recently fired 700 employees so poorly, it’s like getting fired a second time.

Sources close to the situation have outed some serious meanness that has ex-employees very concerned.

This is ugly – I’m warning you in advance – but it gives insight into what is in store for the remaining employees that Clear Channel plans to fire this year.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why some of the fired employees are now getting so desperate.
  2. What they are trying to do to get their severance packages.
  3. All the details about the new “hard ball” severance agreements being forced on fired workers.
  4. Why fired employees under 40 are suddenly worried about their benefits.
  5. The unthinkable response when fired employees try to contact HR for benefits.
  6. A first look at the new Clear Channel severance packages. 
  7. Health care crisis for employees as Clear Channel misses an important deadline.

If you would like to see how Clear Channel is reportedly screwing their recently fired employees and what it means to the next batch to go, click “read more” below.

Contact me privately to Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Register for my January 30th Media Solutions Lab here.

Follow Jerry on Twitter & Facebook and LinkedIn.

How To Disrupt the Media Industry

Perhaps you saw the new Arbitron RADAR numbers for radio that came out recently.

Weekly time spent listening dropped 28 minutes a week from March 2011 to March 2012.  More disturbing news was that in some key demographics that men 25-34 are spending 51 minutes less with radio each week.

These declines are nothing new, but they are getting more drastic and more persistent.

It doesn’t mean that radio content is dead.  It means that it’s time to wake up and disrupt the radio business.

Just as Google disrupted the Internet and Apple disrupted the music business, phones and tablets.

The year ahead promises to be one of the most challenging and difficult because the same old answers will no longer work.

But the solutions are not going to find you.

You have to act to find them.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

17 days until the 2013 Media Solutions Lab. 

Reserve a seat here.

Group sales here.

Pittman’s Programming Rescue Plan

CEO Bob Pittman’s plan to get personally involved in fixing 25 struggling Clear Channel stations just got uglier.

But if you think Pittman is doing this for a rating point or two, you’re in for a big surprise.

Pittman is about to remake Clear Channel programming in a way only an investment bank like Bain Capital would like.

He wants you to think it’s about ratings.

Here’s what he’s really up to.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why Pittman is personally visiting 25 struggling stations.
  2. Which new market has been added to the Pittman itinerary.
  3. What type of markets will Pittman “fix” first.
  4. What part iHeartRadio plays in the repair of Clear Channel stations.
  5. Why Pittman would personally stick out his neck at 25 top market stations – ratings?

     

  6. Doomsday scenario:  what if it doesn’t work?  Who pays the price?

If you would like to see Bob Pittman’s new plan to fix 25 broken Clear Channel stations, click “read more” below. 

We pay $100 for the best Newstip of the month – Enter our confidential Witness Protection Program here.

Talk to Jerry privately here.

Fix Subscription Issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

How To Profit From Digital Media

Media buyers are buying digital media at a record pace.

Forget the economy, they want all things digital.

The best producers of digital content should be radio stations or the people who have worked in the radio industry.

But that’s not going to happen when stations won’t budget even 1% for digital and radio people won’t budget even 1 day to learn first hand from experts of the opportunities, challenges and skills necessary to succeed in the digital revolution.

That’s where my Media Solutions Lab comes in.

In one day, see the future. 

Grasp the opportunities. 

Form a game plan.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • 12 Steps To Success with 80 million Millennials.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.  Among his revelations: There are no car radios in Millennials' cars and theme Parks are the best business model for monetizing Millennials' love of music.  This steps the table for you with the largest, most desirable media growth market.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is 21 days from now.

Miss it and you miss a lot.

Reserve a seat and save $100 here.

Inquire about group rates (3 or more) here.

Secret Plans of Radio Owners

Six of the biggest radio operators have secret plans they are working on right now.

Big change is coming.

More cutbacks and firings – I have a time frame.

Here’s what I am hearing from sources close to the situation about the startling things radio’s biggest companies are working on.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What the top priority is for CBS Radio.
  2. How and where Cumulus intends to lay the groundwork this year for massive firings to reduce costs.
  3. The shocking non-radio move CEO Bob Pittman is reportedly considering behind the scenes.  Plus a timetable for their next big “layoff” (I called it to the day last November) and the kind of station Clear Channel is likely to actually sell.
  4. Townsquare is on alert – here’s why.
  5. What Entercom is up to after being quiet for years.
  6. Pandora’s next move that targets radio owners.

If you would like to see secret plans of radio owners, click “read more” below.

Talk to Jerry privately with news here (Witness Protection Program)

Fix Subscription Issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Sprint FM Radio Trojan Horse

Finally, radio gets a dedicated FM receiver on Sprint smartphones!

Great, right?

Be careful what you wish for because there are some new developments that are being overlooked while the radio industry is high-fiving itself.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Startling new research on 80 million Millennials that radio owners must target – about how they buy cars.
  2. The one thing smartphone users want the most on their smartphones other than texting – know it and grow it.
  3. What Sprint’s decision yesterday to manufacture smartphones with an FM tuner has against it.
  4. Four better strategies than putting a radio station on a Sprint phone.
  5. What is the hottest new thing that must be on a smartphone.

If you would like to see the dangers of putting radio on smartphones plus 4 better ways to invest in digital, click “read more” below.

Talk to Jerry privately with news here (Witness Protection Program)

Fix Subscription Issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Media in the Millennial Era: 12 Ideas for Success

Millennials will comprise two out of every three members of the key demographic of 18-49 year olds for the rest of this decade.

No media company can succeed without reaching Millennials where and how they live with a message that they will respond to.

Morley Winograd, one of the nation's leading experts on the generation and co-author of two books about Millennials, will present his insights at the next Media Solutions Lab on how media executives will have to change to thrive in this new world.

Here are a couple of nuggets:

1. There are no car radios in Millennials' cars.

2. Theme Parks are the best business model for monetizing Millennials' love of music.

Ten more will be presented at the January 30th Media Solutions Lab at the Phoenician in Scottsdale.

Morley’s presentation is a must if you are serious about mastering the growth generation that will account for your success going forward.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday for private sessions.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is 22 days from now.

Reserve a seat here.

Inquire about group rates (3 or more) here.

Clear Channel Declares War On Cumulus

Radio’s two “bad” boys are starting to make it personal.

Clear Channel’s CEO Bob Pittman and Cumulus’ CEO Lew Dickey are getting in each other’s faces.

Forget the wholesale stealing of WABC, New York people now and soon to come by Clear Channel’s WOR.

The developing fight is bigger than that with thousands of employees’ necks on the line.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What will happen when Sean Hannity’s joint Cumulus/Clear Channel contract is up?
  2. The secret Clear Channel plan to out automated Cumulus to the disadvantage of many employees.
  3. What ammunition Clear Channel is stocking up on for this battle with Cumulus.
  4. Why Cumulus COO John Dickey is holding an “emergency” meeting at WABC, New York even as you read this today.
  5. Cumulus’ next big, bad idea.

If you would like to see the war developing between Clear Channel and Cumulus that threatens thousands of employees, click “read more” below.

Talk to Jerry privately with newstips here.

Fix Subscription Issues here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Update Your Digital Media Skills

Traditional media is heading for a massive collision with digital and social media in the year ahead.

This will not be an ordinary year.

In fact, you can’t get enough good, solid intelligence about audiences, advertisers and emerging technologies to keep you prepared. 

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday for private sessions.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is 23 days from now.

Reserve a seat, claim the last available discount here.

Inquire about group rates here.

2 CBS Radio Deals Ready To Detonate

There are two big deals ready to happen that could involve CBS.

One actively.

One as an outside party but to the benefit of CBS.

And it shakes up radio in two of the largest markets in the country.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Where CBS becomes a buyer and where it becomes a beneficiary of a separate and very secret potential deal.
  2. Over/under on the deal happening – quickly.
  3. How CBS Radio may pull off a shrewd move to grow an existing station and protect another in a tough situation.
  4. The touchy negotiations taking place between CBS and a major market seller that resemble a fiscal cliff-type last minute decision.
  5. Why one of three additional major market stations is still available for an additional format switch should CBS decide.

If you would like to see the secret deals CBS is working on that are close to fruition, click “read more” below. 

Contact me privately to Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Register for my January 30th Media Solutions Lab here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Solving Media in the Millennial Era

That’s what is causing all this confrontation between traditional and digital media.

Baby boomers vs. Millennials.

That changes now at the 2013 Media Solutions Lab.

There is no way a broadcaster – traditional or digital – can succeed going forward without mastering the needs, desires, sociology and technology of the Millennial generation.

No way.

But you’re going to hear an expert, arguably the best there is and author of books on the 80 million Millennials shaking up society and the media business.

Morley Winograd is preparing a session on "Media in the Millennial Era: Ten Tips for Success."

Some of the tips will be about understanding Millennials which radio people currently don’t get.

And some of the tips will be about using that understanding to generate some new opportunities for their stations.

If you’ll forgive me for being blunt, this type of knowledge about the essence of the future is not going to jump off this page and find you.

You must commit a day to go after it.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday for private sessions.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is less than a month away.

Reserve a seat, claim a discount here.

Inquire about group rates here.

Lew Dickey’s Next Firing Plan Exposed

What is a company known for shitty local ratings doing spending multi-millions on a ratings deal with Arbitron?

You can bet your pinup picture of Vanessa Hoelsher that Cumulus CEO Lew Dickey isn’t spending all that money he doesn’t have to give local sellers more tools to get it up – the billing, that is.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What Dickey plans to do with 44 more rated markets – and it has nothing to do with selling local radio.
  2. How the millions he just spent on more Arbitron ratings will come out of the hide of these employees.
  3. Dickey’s next move – the most bizarre use of audience ratings ever conjured up.
  4. What this means for local stations.
  5. Why you need to keep a watchful eye on Los Angeles.

If you would like to see how Lew Dickey’s evil plan to buy ratings in 44 markets will mean more deep cutbacks, click “read more” below.

Contact me privately to Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Register for my January 30th Media Solutions Lab here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Avoiding Digital Disaster

A friend recently said to me “if your conference is as good as your promos, I need to send several people”.

Well, it’s better and you need to be there if you are serious about avoiding digital disaster in 2013.

There are no excuses to sit home and miss the one day a year that you get to re-chart your priorities for the year ahead.

One day that can make a difference in your career and in your business.

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday for private sessions.

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

Go through that list again.

If you could get a handle on these issues alone, you’re going to be dangerous in 2013.

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is less than a month away.

Reserve a seat, claim a discount here.

Inquire about group rates here.

The Cumulus Plan to Eliminate Sellers

CEO Lew Dickey is looking to do for sales what he has done to programming – cut it back to nothing and automate.

Now, sources close to the situation explain just how this may be possible probably soon into the year ahead.

In fact, the first clue is who Dickey recruited to make these changes.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. What’s the model that Cumulus is likely to use?  Clue:  It’s been used only once in local radio and it failed.
  2. How Cumulus changes the role of ad agencies and buyers.
  3. What kind of fees Cumulus is likely to pay agencies for helping them eliminate sales jobs.
  4. What will happen to remaining local sellers under this new scenario?  And what about Key Account Managers (KAMs).
  5. How Cumulus thinks it will increase volume on lower rates.

If you would like to see how Cumulus could automate sales and eliminate jobs as they did in programming, click “read more” below.

Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Become An Expert At Digital Media

The media future passes through digital content, social networking, short form marketable video and mobile apps.

To succeed in the changing media business, we need to add expertise in these areas now more than ever because the year ahead will be one of great change and many opportunities.

2013 is the year that you must master digital media to be viable, employable and prosperous.

The next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a meaningful refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30 with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  A complimentary buffet breakfast is served.

Jerry is also available on the Friday immediately following this conference privately for private optional strategy sessions with groups and individuals on a per hour basis. 

Here’s a preview of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers. 
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

The 2013 Media Solutions Lab is less than a month away.

Reserve a seat here.

Inquire about group sales here.

Clear Channel’s Seismic Programming Shakeup

This is big – really big.

Clear Channel is panicked and about ready to turn over programming at many stations to this man.

I’ve got the memo.  The info.  And the ramifications for many Clear Channel employees.

And the trouble starts within days.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Who is the new programming czar at Clear Channel starting later this week – I guarantee you, you won’t believe it, but every word of it is true.
  2. What is the first of the new age Clear Channel formats that will begin to start hitting the air.
  3. Which three markets are first for a major programming shakeup.
  4. Then, do you know the 25 stations that Clear Channel thinks needs a format fix?  Their board seems to know and they’re turning this maniac loose on them starting now.
  5. Why Clear Channel is so worried about declining ratings and what John Hogan plans to do about it.
  6. How these new formats will impact remaining live djs in Clear Channel markets.

If you would like to see the seismic programming shakeup starting today including who their new programming savior is, click “read more” below. 

Report Newstips under my witness protection program here.

Fix Subscription Issues here.

Talk to Jerry privately here.

Media Solutions Lab Info/Registration here.

Follow Jerry on Twitter & Facebook and LinkedIn.

Top New Media Discoveries

Great change is coming as traditional media collides with new media at full force in the year ahead.

And, audiences are changing forcing media executives to look for answers in places they’ve never gone before.

For instance, consider these audience-driven changes coming your way in 2013:

  • The importance of personalization.  Tough for radio.  Even tough for digital.  We’ll identify the new path toward personalization.  Without personalization, you’re done.
  • That building influence is becoming more important than audience.  Learn how to build influence (not to be confused with ratings) for a better return on revenue.
  • The end of the digital download.  First, broadcasting declines.  Now digital music downloads.  What’s next is what we will focus on at this year’s Media Solutions Lab.
  • Facebook’s replacement has arrived.  Good news unless your social media efforts center around Facebook.  Even Twitter has peaked.  But I’m going to show you what your audience is falling for right now – and in a day or two you can be there, too.

With four weeks until the 2013 Media Solutions Lab, it is time to make the decision to pursue new media discoveries you don’t currently know about to remain competitive.

2013 will be the most challenging year for traditional media – radio, video and music.  The same old strategies will not work as audiences have morphed into voracious users of listener driven content. 

And there will be no easy answers for digital media, either.

The answers are not going to find you.

You are going to have to go after the answers.

That’s why the next Media Solutions Lab January 30th at The Phoenician Resort in Scottsdale, AZ is a special full-day teaching seminar and refresher for digital media in the year ahead.  It is the most comprehensive, up-to-the-minute source of reliable information for the changing radio, media, digital and music industries.

Our mission is to provide those facing the many challenges ahead with authoritative, cutting edge information to not just survive in changing times, but to thrive.

The Media Solutions Lab is an all-day interactive learning experience in which the teacher and the taught together do the teaching.

It begins Wednesday, January 30th with a complimentary breakfast; 9am class starts.  Jerry Del Colliano presents the emerging trends for 2013 and then delivers the answers to key issues (listed below) that will be so critical to your success.  A complementary lunch is served at The Phoenician 12 noon.  “Visiting professors” join Jerry in the afternoon.  Complimentary breaks are offered all day.

Then the next morning, Thursday, January 31st, is the optional Next Day Big Ideas roundtable breakfast where Jerry shares the best new thinking that will help you achieve your personal and business goals in 2013.  Here is where we isolate the key discoveries about content, audience and revenue for the year ahead.  A complimentary buffet breakfast is served.

Jerry is also available privately when the seminar concludes for private optional strategy sessions with groups and individuals on a per hour basis – a great chance to personalize your game plan with the latest intelligence and Jerry’s best advice.

Here’s more of what you will get at the Media Solutions Lab:

  • New evidence that you can now slow the decline of radio audiences and revenues by making a few strategic moves.  One actually improves PPM ratings at the same time it commands premium rates from media buyers.
     
  • The biggest digital threat to traditional media in 2013 – not streaming, not mobile, not apps, not websites.  It’s critical to know and you will.
  • Increase the effectiveness of advertising by 80% to double billing even in a soft economy.  You’ll hear Sensory Logic’s Dan Hill outline the plan he put together for Jerry Lee’s B101, Philadelphia.  And, boy, is that making money.
  • Two new digital strategies that should be added to all media proposals in 2013.  Irresistible, easy to implement digital packages worth investing in now.
  • What are the most effective new social media strategies.  Twitter and Facebook are the wrong direction of where social networking is headed. Hear this and you’ll chart the right direction.
  • How to disrupt your radio station before a traditional or digital competitor does.  If you take only one blueprint away from this year’s conference, make it this one.
  • 5 great new businesses you can start in 2013.  All with clearly defined paths to monetization.
  • The biggest on-air promotion that can attract lost listeners.  Not trips.  Not cars.  Not even money.  Finally -- the PPM-friendly radio promotion that hooks listeners.
  • The importance of rebranding in the digital age.  We’ll show you how to stop building your brand around what’s on your station and rebrand it around what your station stands for.
  • Why the biggest popular music hit of 2012 involved little to no radio airplay.  You will reconsider how you choose music and how to play it.
  • Think “clicks” are so important to digital media?  Hear the latest evidence and you’ll think again.  Learn what blows away “clicks” when making proposals to media buyers.
  • The awesome power of “Two Voices”.  New research shows that two voices are more popular than one and more effective for entertainment and commercials. 
  • How to attract the next generation – 80 million strong.  You could be turning them off instead of engaging new fans.  Morley Winograd, an expert on the next generation shares opportunities you will not want to miss.
  • Become an expert at video or be left behind.  The new rules for video, the space your brand must dominate in the next 12 months.
  • How to take an insurance policy out on your career.  The skills you will need to make you indispensible in the new age of digital media. 

The most important decision you will make about your ability to be viable in this era of great change requires investing just 1 day to guarantee success in the coming year.

Only 4 weeks left until the 2013 Media Solutions Lab. 

You’ve got to be there to be aware of the digital future.

Reserve a seat here.

Group sales with additional discounts for 3 or more people here.