Radio’s Fate Hangs in the Balance: 4th Quarter Pivotal for Survival

INSIDE …

  • One radio group is outperforming their peers this year by stealing revenue from these competitors – and that group is …
  • Audacy auditors were forced to issue a not “going concern” alert this year that plunged it into bankruptcy mode – the groups most likely to be in trouble now.
  • Fact: sellers selling radio AND digital produce less revenue than AEs who sell only radio – what changes are coming.
  • Radio’s digital future should pattern what Mark Thompson, named CNN CEO yesterday, did to turnaround The New York Times.

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Music Radio’s Secret Weapon Against Streamers
How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans
Record Labels Confirm the Decline of CHR

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Music Radio’s Secret Weapon Against Streamers

INSIDE …

  • There’s lots of news among younger demographics lately who prefer streaming music services like Spotify and Apple Music over terrestrial radio – both have weaknesses but now radio has a way to regain listeners glued to their AirPods.
  • It’s something that Spotify can’t do (they still think they need to be more like radio!).
  • Nielsen stands in the way, but there is a workaround.
  • Evidence that young music loving audiences would turn the radio back on for this new approach to music programming.
  • There’s even a way for big consolidators to get in on this but don’t make the mistake they are sure to make.

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How Consolidators Plan to Change Ad Sales
The End of the Market Manager
Audacy to Renege on Pension Plans
Record Labels Confirm the Decline of CHR
Bottom Feeder Buying Cumulus, Audacy Debt

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How Consolidators Plan to Change Ad Sales

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  • Disruptive changes to how account execs will sell. 
  • Where the size of station sales forces is headed – smaller to save compensation or larger to boost revenue? 
  • Cleaning up collections. 
  • Questionable sales practices for iHeart, Audacy and Cumulus that could easily become accepted everywhere.
  • Solutions for redefining the role of sales manager and how to get maximum revenue from salespeople.

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The End of the Market Manager

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  • Scripps reportedly fired many of their local TV GMs making radio salivate at the potential savings.
  • The new “glorified” sales manager.
  • The radio groups most likely to fire market managers in favor of regional execs.
  • The ones most likely to consider regional market managers.
  • The safest radio groups to be a market manager (by group and size).

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Click to read: Bottom Feeder Buying Cumulus, Audacy Debt … The Audacy Reorganization Talks …. Shockers Ahead from iHeart, AudacyWhat’s for Sale at AudacyAudacy to Renege on Pension PlansAirplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2ndQuarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the Future

You may also like: Chaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV Sale

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Bottom Feeder Buying Cumulus, Audacy Debt

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  • Just when you think Audacy and Cumulus have nothing left to sell, they’ve come up with this.
  • Why investors are willing to throw millions at radio groups that have emerged from bankruptcy or are ready to go into it.
  • Detailed: The riskiest new investment in radio since John Malone tried to take over iHeart.
  • What speculators see in radio that shareholders do not.

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Click to read: The Audacy Reorganization Talks …. Shockers Ahead from iHeart, AudacyWhat’s for Sale at AudacyAudacy to Renege on Pension PlansAirplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at Cumulus

You may also like: The Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy Talks

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

The Audacy Reorganization Talks

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  • The two likeliest outcomes.
  • What’s the holdup – one issue seems insurmountable.
  • How their podcasting business is getting in the way.
  • Who gets screwed most – Audacy, bondholders or lenders.
  • At stake: a voluntary reorganization or a balls on bankruptcy.

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Click to read: Shockers Ahead from iHeart, AudacyWhat’s for Sale at AudacyAudacy to Renege on Pension PlansAirplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand Radio

You may also like: Listeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its Bets

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Shockers Ahead from iHeart, Audacy

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  • Why Audacy is not cutting expenses faster given their financial problems.
  • How iHeart is taking market share from competitors even as their own revenue declines.
  • iHeart fuzzy math about a 4th quarter turnaround clarified.
  • Bob Pittman caught speaking candidly about his radio group’s future.
  • It’s what iHeart and Audacy are NOT saying that is concerning – two examples.

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Click to read: What’s for Sale at Audacy ... Audacy to Renege on Pension PlansAirplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free Radio

You may also like: Religion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & Radio

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

What’s for Sale at Audacy

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  • Will Audacy stations be sold in Boston and Phoenix?
  • The other assets that could be sold off within a year.
  • The coming benefits dump.
  • The one competitor that is singlehandedly preventing Audacy’s revenue from rising forcing asset sales.

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Click to read: Audacy to Renege on Pension PlansAirplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is Not

You may also like: The Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock Split

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Audacy To Renege on Pension Plans

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  • The employees that will be most affected by this decision – an estimated number, kind of money being lost.
  • Is this the approach other bankrupt radio groups will now use?
  • How a few lucky Audacy employees saw this coming and what they did to protect their nest egg.
  • The option to quit their jobs and take their chances outlined here.

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Click to read: Airplay and Attention SpanBankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have Changed

You may also like: Satellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock SplitAI’s Projected Impact on the Music Business

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Airplay and Attention Span

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  • Forget the metric that goldfish have a longer attention span than humans – it just got worse.
  • What percentage of Spotify songs get skipped in the first 5 seconds.
  • A look at changes in the way records are being made.
  • 8 attention span solutions (The average listener retains only 25% of what they hear).
  • TikTok is the new YouTube – what we can learn from them.

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Click to read: Bankruptcy Talks Accelerate After Audacy 2Q Earnings DisasterWhat to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio Problem

You may also like: The Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock SplitAI’s Projected Impact on the Music BusinessNot That Format Hot Clock, This One

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Bankruptcy Talks Accelerate After Audacy 2Q Earnings Disaster

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  • How angry bondholders may force Audacy into bankruptcy court wiping out everyone’s equity.
  • Behind-the-scenes negotiations -- details.
  • Do lenders want Field out as a condition?
  • The new pivot Field is selling to save his job (succeeding digital and podcasting).
  • Ominous sign the end is near: retirement plans.

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Click to read: What to Expect from 2nd Quarter RevenueRecord Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor Warning

You may also like: Audacy’s Screwed Up BankruptcyThe Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock SplitAI’s Projected Impact on the Music BusinessNot That Format Hot Clock, This OneiHeart’s Misleading AI Goals

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

What to Expect from 2nd Quarter Revenue

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  • WHAT RECESSION? There’s no recession, so why is radio having one?
  • IGNORING TRENDS -- Like “connected audiences” – what they are and why they work.
  • SPOTIFY -- The mistake of trying to compete with Spotify which is the new hit radio – here’s a better idea to take them on.
  • DIGITAL -- Trouble ahead in digital that radio groups increasingly depend on.

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Click to read: Record Labels Confirm the Decline of CHRThe Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up Bankruptcy

You may also like: The Rise of Unions in MediaSpillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock SplitAI’s Projected Impact on the Music BusinessNot That Format Hot Clock, This OneiHeart’s Misleading AI GoalsCash-Strapped Audacy Paying Millions to Retain Execs

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell

Record Labels Confirm the Decline of CHR

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  • CHR audiences have been eroding for years in ratings and ability to break new acts, but the straw that broke the camel’s back happened early this year.
  • BUT WAIT, there is still good news for 3 other radio genres.
  • Why these 3 formats are now more valued by labels than CHR.
  • The coming new very different role for hit radio as the labels see it so you can get ahead of it now.
  • CHR’s decline and what happened at All Access.

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Click to read: The Big Consolidators Plan for the FutureChaos at CumulusThe Race to Rebrand RadioListeners Paying Streaming Rate Hikes Rather Than Free RadioReligion is Soaring, Salem is NotThe Core Needs of Listeners Have ChangedSatellite has a Radio ProblemThe Golden Bachelor WarningAudacy’s Screwed Up BankruptcyThe Rise of Unions in Media

You may also like: Spillover Effects of a Disney TV SaleThe Projected Outcome of the Audacy Bankruptcy TalksAudacy Hedges Its BetsThreads, Twitter & RadioBreaking Down Audacy’s 1-for3- Reverse Stock SplitAI’s Projected Impact on the Music BusinessNot That Format Hot Clock, This OneiHeart’s Misleading AI GoalsCash-Strapped Audacy Paying Millions to Retain ExecsRadio’s Streaming Mistakes

Journalism is printing what someone else does not want printed.  Everything else is just public relations --  George Orwell