Who Will Lew Dickey Buy Next?

Lew Dickey, Jr. is now playing with other people’s money. 

That’s why he plunked more of it on the table to buy Citadel last week at $37 a share. 

The question is not whether Citadel is worth $37 a share in what some analysts call a “not fast growth business”.  

The real question is what will one of the biggest under achieving operators in radio buy next.

You’ll love this.

Dickey has a reputation on Wall Street for overpaying for stations.  Insiders say back in the days of the first round of consolidation with Richard Weening, “Lew would bid $40 a share and the joke among brokers was that Lew would pay Milwaukee prices for Oshkosh stations”.

As we witness The Second Coming of Investment Banks who will Lew Dickey prey upon to feed his ego?

This article reveals the potential victims that Lew Dickey may have his eyes on …

1.  Clear Channel.  Don’t laugh.  Of course, Dickey can’t buy all of Clear Channel but can he buy some of it?  Clear Channel has some new options developing as well to avoid having to sell hundreds of stations to pay debt.  I’ll reveal it here.

2.  CBS.  Les Moonves wanted to sell his smaller markets, but does he want to sell more – maybe to Super Lew?  You may be surprised.

3.  Emmis.  They’re in hot water.  They’ve got some major market stations and now that Tricky Dickey is breaking into big market radio is this deal doable?  I’ll explain.

4.  Saga.  Oh boy!  Another company with no debt.  Dickey likes those well-run companies to counteract his red ink.  Read on.

5.  Greater Media.  Nice size group that gets Dickey closer to being as large as Clear Channel, but there is a little catch and you’ll learn it here.

6.  Bonneville.  Makes sense.  They sold 17 stations to Hubbard.  Slam-dunk?

7.  Entercom.  Stop drooling, Lew.  Entercom bid against Cumulus for Citadel.  I’m not saying Lew is a vindictive guy or anything but wouldn’t this be a great headline in the trades? 

8.  Hubbard.  After all, they just bought 17 Bonneville stations.  I’m giving Bruce Reese and the managers that are moving over to Hubbard with him a heart attack right now because Cumulus fires competent managers.

9.  Cox.  Not possible, right?  After all they don’t like each other.  Right?  So that means Cox is safe, right?

10.  Radio One.  No.  Never!  Here is the one reason Dickey would buy all or part of Radio One.  Maybe?

11.  Regent.  Out of bankruptcy after screwing its original investors – now this is just the kind of scenario that made Lew Dickey go after Citadel.  Possible?  Probable?

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Untold Secrets of the Cumulus Citadel Deal

What we know is that radio’s serial overpayer spent $2.4 billion that he still doesn’t have to buy Citadel Media away from anxious shareholders.

That combined Cumulus and Citadel will be a platform of 572 radio stations in tiny markets and the top ten.

That Cumulus will carry $3 billion in debt.

And that Dickey is promising to de-lever that debt quickly to make the deal look like a steal.

That’s what we know.

But behind the scenes, there is a lot that will likely not see the light of day.

This article will reveal the Untold Secrets of the Cumulus Citadel Deal … among which are …

Secret #1.  Why Entercom didn’t fight harder to win Citadel.  Entercom publicly admitted to wanting Citadel and wanting to grow but one thing made them gun shy.  I’ll share that one thing with you.

Secret #2.  Is this a slam-dunk or can this deal be stopped?  There are unresolved financial and legal issues that are never really addressed.  What’s the chance that this deal blows up?

Secret #3.  What happens to Citadel CEO Farid Suleman?  Did he negotiate a way to stay on or get more money on the way out?  Your answer is here.

Secret #4.  Why did Dickey want Citadel so badly?  Why not Clear Channel if he was going to think big – they have a lot of financial problems?  Why not CBS or one of the other radio groups?  Turns out there was a big reason why Dickey had to go to Citadel and no one else.

Secret #5.  What happens to Citadel employees now?  Who stays, who goes.  Is there a plan in place?  The dealmakers don’t worry about people but there is a likely scenario about how Cumulus will takeover Citadel.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio’s Defense Against Groupon

Groupon, the wildly popular 35 million strong deal-of-the-day website, is coming after local radio.

Radio, having lost its exclusive edge in automobiles to a multi-use entertainment center is now on the verge of losing the sure business it was always able to get from local advertisers – even when consolidators weren’t broadcasting local content.

Now, word that Groupon is sending live salespeople into local markets to stand up face-to-face in opposition to terrestrial radio salespeople.  For CEOs like Lew Dickey who thinks radio sales can be operated out of one national location, this spells disaster.

This article will reveal an innovative, ready-to-use blueprint for radio’s defense against Groupon called RadioOn:

1.  Radio’s huge advantage over Groupon.  That’s right – advantage!  An advantage most radio people don’t even realize they have.  I’ll tell you what it is here.

2.  The aggressive plan that instantly puts Groupon at a disadvantage with the very local advertisers they are now trying to steal from radio.  Once you see it, a light bulb will go on in your brain.

3.  This one tactic I will offer – to double down on Groupon discounts – makes it impossible for Groupon to beat a radio sales pitch.  That is … IF … you know this tactic.

4.  One thing radio can add-on to its sales pitch that Groupon sales execs cannot touch whether they do it on the phone or in person with prospects.  Do you know what it is?  If not, you should.

5.  How to build an early warning notification system that will trump Groupon in local markets rendering them second best forever and forced to live on scraps of business left behind.

6.  This is the killer – a creative way for radio to do an on-air version of Groupon’s model and actually – sit down for this – increase your audience.  If you’re in radio, new media or advertising, you’ll want to know this radio advantage that stations don’t even know they have.  Haven’t even tried.  Until you read this.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

9 Cumulus/Citadel Merger Predictions

The merger of Cumulus and Citadel has major repercussions for the two companies and the entire radio industry.

Here are 9 predictions of what will happen.  Among them …

  • The first move Lew Dickey will make once the Cumulus/Citadel merger closes.  No, not layoff station people – that’s the second thing.
     
  • Dickey’s next move after Citadel.
     
  • The fate of Citadel’s ABC stations.
     
  • First look at the media platform -- Citadel and Cumulus combined.
     
  • The debt tightrope that Cumulus will be on.
     
  • The one thing Cumulus should do when it takes over Citadel – that it won’t do.
     
  • Farid Suleman’s future.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Steal These Apple Strategies for Radio

Radio needs to think more like Apple.

I’m not talking about technology now as much as I am innovation and creating excitement.

Charlie Sheen may be off his rocker but everyone is talking about tiger blood. 

Steve Jobs did another one of his multi-million dollar free publicity product introductions Wednesday when he introduced the new iPad 2.

We’ll I’m here to share some thoughts on how radio stations – yes, good old terrestrial radio stations can take a page out of Apple’s strategy playbook and try something new and better.

In this article, I believe there is more usable information to transform traditional media into the exciting future and I’d like to share …

1.  Six rules any radio station can adopt to create advertiser interest in what they are doing – Steve Jobs-style.  Yes, these principles are also great for entrepreneurs in the media and music business.

2.  How to get advertisers to want to buy radio station innovations.

3.  How to get these same advertisers to pay full price for them and not diminish what terrestrial stations already charge for on-air commercials.

4.  Some down and dirty secrets on how to create so much buzz that advertisers will be eagerly anticipating your event for more than just free food and drinks.

5.  Smart strategy on price points.  Steve Jobs is actually teaching us every time he gets on stage but we’re not listening – until now.

This article is about using the tried and true strategies of Apple CEO Steve Jobs in creating intense interest in your innovations and establishing a popular price point.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

How Google, Apple & Facebook Are Shaping the Future of Content

Payback is a bitch.

And for all the content providers screaming about how Apple, Google and Facebook are putting a crimp in their mobile Internet plans, it is nothing they haven’t already done in traditional media.

You’ve heard the future, now look at the problems it faces:

1.  Is Apple in it to make money on selling cool devices to consumers or by taking tolls for content providers who want to access their hundreds of millions of credit card ready customers?  The answer to understand going forward.

2.  The fate of Pandora and other streaming companies – even radio streams that sell subscriptions or advertising – if they have to pay Apple and others to be available on hundreds of millions of iPhones and 40 million iPads.

3.  Why is Google the Arbitron of the mobile Internet?  No, not that way but in this way.  Both companies make up their own rules but one of them is self-destructive.

4.  With one out of every two Americans with an ISP having a Facebook account, imagine what Facebook could do next.  I have and I’ll share.

5.  There are a few new rules becoming evident in the world of the mobile Internet.  Radio companies looking to derive more of its income will have to play by these rules, but first we’ll tell you what they are.

This article is about how Google, Apple and Facebook are changing the rules to what traditional content providers thought would be a straight shot to the Internet.  Except now, there is one stop along the way – the digital tollbooth and the implications are great.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Clear Channel Heads For Subscription Radio

Bob Pittman has just spent some of Clear Channel’s money to buy a company that is on the ropes – Thumbplay, a $10 monthly streaming music service that only attracted 20,000 subscribers in its first year of existence.

Streaming subscription music services are yesterday’s news, fraught with problems but the jubilant Pittman says his acquisition is only step one.

This article looks at Pittman’s strategy and tries to make sense of his thinking:

1.  Why buy a failed music subscription service?

2.  Pittman is going after Pandora but not the way you might think.  His acquisition of Thumbplay can never exceed Pandora’s audience (now at over 75 million subscribers).  But Pittman is envious about this one thing that Pandora has that could hurt terrestrial radio.

3.  While Pandora looks to get into local radio with non-music formats, is Pittman’s move a Wall Street money guy flexing his investors’ dollars or is it a sound strategy?

4.  Pittman’s game plan – projected and out of his own mouth.

5.  An option Pittman didn’t think of, but you can have it.  I explain the strategy here.

This article is about the biggest radio company’s first, high profile move into the digital future and examines what is good about it and the mistakes you will want to avoid.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio’s Next Buyers and Sellers

You’ve asked me to handicap the top radio groups to project whether they are buyers or sellers and in this article, I’ve done that.

This piece reveals …

1.  Is Emmis a buyer or seller in light of legal headaches and a small platform? 

2.  Entercom – what if the Citadel deal never happens?  Is Entercom a buyer or a seller?

3.  The fate of Radio One in light of a potential Cumulus takeover of the radio industry.

4.  Then how does Clear Channel react if the Dickeys become the new Mays family?  Buy or sell?

5.  Cox is a great operator but can it survive more consolidation as a relatively small group?  I’ve got your answer right here.

6.  The old Bonneville – the one owned by the Mormon Church – are they going to sell the markets they held back from the Hubbard deal or operate them into the future?

7.  And what of Hubbard once they close on the 17-station Bonneville acquisition.  They’ve got Bruce Reese to run it, and Reese’s top managers.  Is Hubbard eyeing something bigger?

8.  CBS – Lee Moonves has said he’d like to sell some stations and hasn’t.  Will he in light of a potential Cumulus-Citadel merger that could change everything.

9.  Saga has the least amount of debt and keeps cranking out cash flow.  Will this small to medium market company feel Lew Dickey’s breath breathing down its back?

10.  Salem?  I have a hunch.

This article gets specific about how the main players in radio consolidation could be affected if the landscape suddenly changes and Cumulus becomes the new Clear Channel.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Real Cumulus Citadel Merger

The real merger of Cumulus with Citadel isn’t consolidation like radio used to see in the late 90’s.  It’s about a methodical takeover of the radio industry by banking interests who reward losers and punish winners.

This article reveals …

•  A slight opening in the exclusive negotiating window Cumulus is paying Citadel for – it could allow a white knight to save Citadel from Cumulus or it could be a bust.  Here’s how it works.

•  Who could give Cumulus a run for their money at this point.

•  Why the banks are hell bent to create yet another heavily debt ridden radio group.  It defies logic until you read this.

•  The Cumulus end game.  Lew Dickey is out shopping for loans to complete the deal, but here is his plan.

•  What will the merged Cumulus and Citadel look like?  More layoffs?  Lots or a few?  What will happen to Citadel programming?  Management changes.  The corporate setup.   This describes the net result of the Cumulus-Citadel merger.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. 

Ex-GM Kicking Cumulus in Court

Lew Dickey may be snapping his suspenders and enjoying making Citadel CEO Farid Suleman and his 14,000 employees squirm as he attempts a hostile takeover.

But in a little Connecticut courthouse, an ex-Cumulus employee who the Dickeys sued when she left them for Cox is prevailing in court so much so that she may be able to get Lew to say “uncle”.

You know that these kinds of stories are not reported in the radio trade press, which is happy to skirt controversy to stay in Dickey’s good graces.  But Cumulus is attempting to be the big dog among radio consolidators with a record of employee dissatisfaction and a punitive management style.

This article will reveal the draconian tactics being used by Cumulus and how one employee appears to be overcoming them:

1.  What a judge did with a Cumulus attempt to hogtie the income and personal possessions of former market manager Kristin Okesson.

2.  How low would Cumulus go to put a stranglehold on an employee’s life after she left their company?  I’ve got two scary examples for you.

3.  How much does this judge think Cumulus can win – if they win -- and the case goes to trial?  Let’s play high low.  Cumulus wants over $1 million from their ex-employee.  She wants to pay zero.  You guess what the judge said was Cumulus’ best-case scenario (yes, it’s higher than zero).

4.  Inside info on the shrewd countersuit that Dickey’s ex-employee filed against Cumulus – a suit so dangerous that one way or the other I think it forces Cumulus to settle the original case.

5.  Can you imagine Lew Dickey being deposed in this case?  Imagine it.  Here’s how Dickey cannot avoid a deposition.

6.  Cumulus has no women in senior management positions, most people know that.  But the very company that is hot in pursuit of Citadel has how many women as market managers?  Whatever your guess, keep in mind that it is three fewer than when Okesson was employed there. 

7.  What will happen in the end?  It’s harder to predict whether Cumulus will be successful in its takeover attempt of rival Citadel than it is to see how this secret and vindictive lawsuit will end.  I’ll tell you my prediction right here.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Stupid Music and Media Mistakes

Radio and the record industry along with their brethren in TV and print continue to make major strategic mistakes that are so contrary to today’s evolving consumer behavior that they are self-destructive.

Are you making these mistakes or are you smart enough to avoid them?

This article reveals the faulty strategic thinking of radio, music industry and TV networks that are tantamount to shooting yourself in the foot:

1.  What’s the fatal flaw in Sony’s just launched Music Unlimited music service that is aimed at where heavy radio listeners live.  This one – from a company that used to do everything right – explains why Apple is the new Sony.  It’s all you need to know.

2.  Getting upset about the new gatekeepers like Apple, Google and Internet ISPs charging access for their toll road is an emotional argument that even the U.S. Department of Justice is getting into, but what is the one mistake industry executives are making when they get lost in the debate on paying Apple for access to their mobile devices.  This one is important.

3.  Why Rupert Murdoch’s The Daily made-for-iPad app is The Dud.  Three things that the powerful News Corp forgot to do when they designed their groundbreaking newspaper app that they want $50 a year for.

4.  Why do traditional content providers still think they are in charge of your viewer?  Here’s a sorry example of NBC’s attempt to present Hockey Day last Sunday without showing one game all the way through – plus other anti-fan and consumer missteps you’ll want to avoid.

5.  Why do radio and TV stations continue to drive their terrestrial audiences to their websites?  I know, it’s to boost website traffic, but it doesn’t work and in fact, it hurts them in this one very significant way.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Entercom/Citadel Merger

Everyone seems resigned to the fact that Cumulus is going to succeed in its hostile takeover of Citadel. 

Everyone but Citadel CEO Farid “Fagreed” Suleman and me!  How’s that for strange bedfellows?

I think Entercom still has a chance and even if Citadel accepts the Cumulus offer while I am writing this piece, I still think Entercom (or some other group) is the horse to watch.  

The Cumulus/Citadel merger stinks. 

It has no merit other than to earn fat fees for investment bankers and high interest rates on the debt that will follow.  And let me be clear – it will be destructive to every other radio group except Clear Channel (I’ll explain).

Here’s what this article reveals ...

1.  Could Entercom still buy Citadel even after coming up short last week?  I’ve got some compelling evidence for you to consider.

2.  Why would Entercom want Citadel now?  There are two reasons that I think you will appreciate as I lay out the scenario I see happening.

3.  What is a fair price for Citadel?  Notice you haven’t seen one solid number on how much radio stations are worth.  Just a pig in a poke number.  Here’s why.  There is a new pricing system that is apparently being used to determine the value of the Citadel stations and if I told you it isn’t station comps and it isn’t the recent Bonneville station sales, would you believe what the parties are using as a way of pricing the deal?

4.  The adverse affects if Cumulus is the one that merges with Citadel. 

5.  What happens to current Citadel employees who survived one dictator and now this?

6.  The major changes ahead for Citadel markets where Harvard case study mentality is likely to replace what is still good about some Citadel stations.  I’ll explain.

7.  What happens if Cumulus gets Citadel, will there be more radio mergers even without real station values to price the acquisitions? 

8.  How some good radio companies can have bad things happen to them if Dickey and his Wall Street cronies pull off this improbable hostile takeover.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Cumulus/Citadel Marriage Made in Hell

So Lew Dickey sweetens the pot and offers Farid Suleman what is effectively $37 a share instead of $31 and suddenly everyone assumes that these two toxic companies wind up as one – in debtors heaven.

Not so fast.

You can believe what you read if you want or you can consider what I am about to share with you and then decide.

This article will reveal the untold story of what is going on behind the scenes in this merger:

1.  Farid Suleman’s back room strategy to blow up the latest Lew Dickey attempt to steal his company.  All the latest details.

2.  Why the news of Dickey’s latest offer was leaked to Radio Ink, a friend of Farid Suleman.  Why I think it was done on purpose and I’ll tell you my reasoning.  Plus who I think leaked it.

3.  Evidence of Farid Suleman’s reluctance to sell and why he appears to be playing along with this second Dickey attempt to make him unemployed.

4.  What happens to Fagreed if Dickey wins?

5.  Why Citadel is attractive and why Fagreed Suleman himself may have accidently left the door open for archenemy Lew Dickey to steal his company.  I’ll tell Suleman’s costly miscalculation.

6.  The thing that could actually blow up the Cumulus takeover if it ever happens – something out of the control of Lew Dickey.

7.  Why a Cumulus/Citadel merger is a rotten deal for radio, local cities, employees, shareholders – need I go on.  We know that already perhaps. But it’s a great deal for someone – and that someone is not even Lew Dickey.  In this piece I’ll tell you who comes away the big winner if this marriage gets consummated.

8.  Details on the poison pill Fagreed established after Dickey’s first attempt to takeover Citadel.  It’s unbelievable and it’s brilliant in a sick kind of way.

9.  Can the Cumulus takeover of Citadel get done?  I’ll go on the record here.

10.  Could it get scuttled?  I’ll tell you what I know.

11. What other major radio group is said to be interested in fighting Lew Dickey for Citadel.  Read it here.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Hot Media Issues

There is a lot heating up in the media business currently.  

BORDERS

Is the book chain’s failure a precursor of the toll the digital revolution will take on brick and mortar bookstores?  There is something else important that the bankruptcy of Borders is screaming out at you and we’ll nail it down here.

STREAMING TV

Big network executives are throwing cold water on the efforts of video websites to allow replay of their TV programs.  Many prefer to keep them in-house and display them on their own websites.  But streaming TV just may be the hottest consumer category out there right now.  The mistakes you don’t want to make.

WARNER/EMI

What’s more important or significant than the sale of EMI or Warner Music Group. 

FACEBOOK, TWITTER AND EGYPT

Did the Facebook revolution cause the Egyptian uprising?  Really?  Why few have made sense of social networking’s real role in today’s world and why consumers are the same as downtrodden people under dictatorships.  I’ll explain.

MUSIC PIRACY

Something critical is going on right now in music piracy that will change everything.

This article is about what is really behind some of the emerging hot media trends in the past month and what we can learn from them.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Future of Radio

So much is happening in the media business right now. 

Pandora and Facebook are getting IPOs.  Both will affect terrestrial radio and the record industry.

Social networking has not only fueled a revolution in the music and media business but helped spread the word for democracy in Tunisia and Egypt.

Electronic products were selling like hotcakes right through that miserable recession we hope we’re done with.  So I thought you’d like to know what I am seeing specifically for the radio industry in the year ahead.

This piece focuses on …

1.  Consolidation – Did the Bonneville sale of 17 stations to Hubbard pave the way for more contraction.  It’s kind of interesting and not what you may think. I’ll get specific.

2.  The Cumulus Citadel takeover – is it possible?  Is it good?  What happens to radio either way?

3.  Local sales – This is the most important prediction I can make because the world of local sales is being pressured by online operators like Groupon and the proliferation of social networking sites.  I’ll tell you how much money Pandora is taking away from radio in its first year accepting local advertising.  You’ll want to sit down first.  I also have a solution that very few companies are using to bolster local sales but the ones that are using it are bolstering local sales.

4.  Morning shows – This year something major is going to happen with regard to local and live radio shows.  One way or the other, things will change.  Here’s the blueprint.

5.  Employment security – Are the layoffs over?  If not, which radio companies still have firing in their future.

6.  Social networking – What radio does not understand about social networking and what they had better learn soon.

7.  Online streaming of terrestrial radio – The missing link, the one thing radio streamers still don’t get.

This article is about the evolving trends that are being observed now that will have a direct affect on the future of radio.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The New Radio Royalty Scare

The NAB seems to be hell bent on snatching defeat from the jaws of victory.

There is absolutely no chance of a music industry-sponsored performance royalty tax exemption for radio being revoked this year.  Congress has too much else to do. 

But – the NAB is planning a surrender with dignity without you.

So unless you really, really want to start paying more royalties to the music industry, it looks like musicFIRST has lost at last.

At least for the foreseeable future.

But there is a lot going on behind the scenes that you will want to know about because the NAB has a plan to scare you into doing a deal with the music industry anyway.

1.  How the NAB is going to tell you what musicFIRST is planning to upset the operation of your radio station.  I’ve got all the details for you and why the NAB seems to be siding with the opposition in this dirty trick aimed at radio’s very own owners and operators.

2.  The secret plan by another labor organization to hurt radio stations where they cannot afford to be hurt.  I’ll tell you the threat and you can decide for yourself.

3.  What the NAB is most afraid of – not that radio stations will have to pay yet another music royalty but this one thing.

4.  The prospects of the NAB getting traction with their new fear mongering and what the NAB should actually be doing right now – something so critical to the radio industry that it makes the royalty performance tax pale by comparison.  That’s right, you won!  Now move on this or else radio will lose.

5.  The three NAB strategies being proposed for members to consider.  Take your blood pressure pills before reading this one.

6.  How the NAB is now pimping for its opponent, musicFIRST.  I’ll give you their words exactly.

This article exposes NAB’s secret game plan as well as their perceived motives.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Clear Channel to Invent Pandora

Wonder Boy is at it again.

Now Bob Pittman, the Jim Jones of Clear Channel, is going to invent Pandora – even though Pandora already did it. 

Is anyone wondering why Pittman is on a blind PR blitz of the radio industry these days?

If you believe Pittman, he’s going to cram whatever radio programming he can into cool electronic devices even if consumers don’t want it.

Pittman is the face of Clear Channel and frankly, many people would rather see John Hogan because at least he can make up slogans that don’t matter.

Pittman is cranking out spin that doesn’t matter:

1.  How you can prove that Clear Channel is not going to invent its own Pandora – there is one big thing missing.  I’ll name it.

2.  Evidence – his own words – that Pittman has been away from radio for too long.  He hangs himself with these words.

3.  The real reason Pittman babbles on and on about nothing.  He’s actually hiding something – something very critical that he’d rather have you and more importantly investors not think about.  I’ll spell it out so you can think about it.

4.  What Clear Channel is saying and what I think it will do are two different things.  I’ll tell you what I believe Clear Channel will really do.

This article is about the number one radio consolidator, up against the ropes, because it screwed up demonstrating how bad the situation really is in spite of the rhetoric.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio’s Believe It Or Not

(With my wife Cheryl before our recent Media Solutions Lab)

Enough of Bob Pittman and Lew Dickey – they get too much adoring press.

Let’s go to the field and see what is really happening in radio while talking heads wax eloquent about the future of consolidated radio.

This piece is about …

1.  One of the three major consolidators (that begins with a “c”) that is forcing all employees to sign a one-year – you read that right – non-compete in return for two weeks of severance pay upon exiting the company.  Two weeks pay for 52 weeks more of unemployment in radio.   It’s unbelievable.  Hear it from a company insider.

2.  The prestigious major market news station that followed corporate belt tightening and looped old news during the night while a blizzard slammed their city of licenses.  Also outdated traffic reports. 

3.  Which major group had the gall to screw St. Jude’s Hospital out of a mutually beneficially community-based public service alliance – at the last minute – reportedly leaving the well-known children’s hospital on the hook for tickets and hotel rooms?  Now that’s public disservice.

4.  Want to take your major market station from number two to outside the top 10?  This radio group did it with the help of a big corporate exec and his puppet program director.  Want to know how so you never do it?  Read on.

This article is about how firing people and saving money continually make radio groups look like clowns.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The First Multimedia iPad Newspaper

(Shown with Cheryl to my left and Mickey and Cassie Luckoff after our recent Media Solutions Lab in Scottsdale)

The long-awaited The Daily is out – a collaboration between News Corp mogul Rupert Murdoch and Apple’s Steve Jobs. 

Lee Abrams, who developed an anchorless TV newscast called Newsfix for Tribune before his departure, agrees with me that there are a lot of good things about it, but some things are missing.

After all, The Daily costs 99 cents a week – a nice Applish number – that adds up to over $50 a year so it had better be good.

But I see the next year as a great time for radio people to get into the multimedia app business and in this piece I reveal …

1.  Radio’s biggest advantage even over Rupert Murdoch and Steve Jobs just waiting to succeed.  And, the fatal mistake I think radio companies will eventually make if and when they get into the app multimedia business.

2.  In the app world, what is more important than your terrestrial radio station itself?  Wait until you hear this.

3.  If iPads don’t lend themselves to formats and hot clocks (and they definitely do not), then how will the content have to be presented?  Picture this and you’ll get it.

4.  App radio is really not radio but multimedia and it is a golden opportunity to create a rich flow of cash known as pay radio.  Want to know how?  Here is the best price point.

5.  The perils of social networking in all of this.  That’s right, consumers expect social networking but they are getting spooked big time by this one thing.  Here’s a workaround.

6.  Three important keys if you want to succeed in the app multimedia business either as a radio content provider or entrepreneur.  You can post these three rules on the wall because if you’re missing even one of them, you won’t cut it in the digital content world that is evolving.

7.  Ever wonder how you can do music radio on an iPad?  Certainly not by making it a radio dial that simply offers your terrestrial stream to iPad users.  What do you think of this cool way that even saves money on music royalties?

This is a forward-looking article about the prospects for radio content providers on the iPad platform and an honest look at the competition’s initial try at multimedia entertainment.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Growing Need for On-Demand Content

(With my daughter, Daria, who attended my recent Media Solutions Lab)

I’ve got some dramatic new evidence for you – with statistics – that audiences are relying so heavily on time-delayed consumption that it is now the difference between being an also-ran and number one.

If I’m a radio station or broadcast exec, I’m going to want to chew on this because the consumer is telling us something.

1.  Who is the king of late night television?  Leno, Letterman, Jon Stewart, Conan O’Brien or Jimmy Kimmel.  Go ahead, guess.  You’re going to be wrong.   One of them is now number one only when TiVo or DVR viewing is taken into account. Do you know who it is?

2.  The way to stack the deck in your favor by delivering time-delayed programming to younger demographics even as your older ones are still enjoying you in real time.  It’s in this piece.

3.  5 things radio stations must do right now so as not to be left behind as consumers embrace on-demand listening and viewing.  I’ll name them and explain.

4.  The optimal length of content in an on-demand age.

5.  Can simulcasting real time content be the simple answer to young consumers craving time-delayed programming?

6.  Video, audio and social networking are suddenly not immune from time-delayed consumption and what content providers would be wise to do right now.

This article is about compelling evidence that audiences – especially in the young part of demographics advertisers care about most – are abandoning live broadcasting for time-delayed delivery and what you can do to keep up with them.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio Values: 8 Times Bullshit

Has the sale of 17 Bonneville stations in four markets actually increased the price of other potential radio station sales?

That seems to be the conventional wisdom.  And to that I say, bull.

This piece clears up the misconceptions about what radio stations are worth on the eve of the biggest station selloff ahead in almost 8 years and in it, you’ll learn …

1.  My guess on how many Clear Channel stations will be put on the market when the company is forced to refinance almost $20 billion in debt and what kind of multiples they can expect to get in the wake of the recent Bonneville sale.  Here’s why they will have to sell stations soon.

2.  What’s up with other owners who really want or need to sell some stations off but have been afraid to do so if all they could get is fire sale prices?

3.  Why the Bonneville sale to Hubbard could have been bigger – and why the other key Bonneville properties were not included in the deal.

4.  The one thing that got Bonneville the big bucks – one thing that made the deal dance.  I’ll name it.

5.  What factor on Bonneville’s side actually drove up the sale of its stations to Hubbard and how other groups could do the same thing – easily.

6.  What types of stations Clear Channel is likely to sell and what type they will keep.

7.  My assessment of what the new multiple for 2011 will be.  You already know I think 8x is bull.  But how overinflated is 8x?  I’ll nail the new range for station sale multiples right here.

This article is about the future of the radio industry – its worth, its value, its viability going forward.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Cumulus Strikes Back

The bell rings and it is round two of the lightweight fight to takeover Citadel Media.

In one corner, you have Citadel CEO Farid “Fagreed” Suleman looking like King Kong with a nice Florida tan.

In the other, the diminutive Lew “Tricky” Dickey dressed in plaid Yuppie shorts ready to get his head handed to him.

But … new events may change all of that.

If you’re working for Citadel or Cumulus, you’ve got to be worried.  

This piece reveals:

1.  The one thing that would be clearly better than Cumulus buying Citadel?  I’ll name it.

2.  The critical strategic mistake that Dickey is making in his hostile takeover attempt of Citadel.  Fix this and you’ve got a deal.

3.  The brilliance of Fagreed Suleman (don’t choke).  Suleman made a masterful stroke that will render Dickey impotent.  It really is brilliant in the world of greed.

4.  The chance of Dickey upping his bid and offering more money to Citadel shareholders.

5.   All those noisy Citadel shareholders who dislike Suleman – do they have the power to force him to accept the Cumulus offer?  If so, under what circumstances?

6.  The one sure-fire way to get Suleman to change his mind and accept Lew Dickey’s offer.  It’s foolproof and I think you’ll agree this is the key to the entire deal.

This article is about the high stakes of the Cumulus takeover attempt of Citadel and the repercussions that are likely.  It is not politically correct but it is right on the money.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio Suicide by CHR

 

There is a reason why radio owners are tripping all over themselves to switch to hit radio formats.  This piece focuses on:

1. The radio format that CHR is going to make extinct.

2.  The big reason why radio groups are dropping formats to switch to CHR.

3.  What is so attractive to buyers about a format that has phantom People Meter listeners?

4.  The one thing these new CHR stations are doing that will turn off loyal fans.

5.  Two People Meter formats that are cheated out of listeners – take a guess.

6.  The bleak outlook for AM People Meter stations.

7.  More listening or less for the new CHR stations?  We’ll tell you.

This is an article about radio stations anxious to game the People Meter by switching as many stations as possible to CHR and what the unintended consequences may be.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Hyperlocal Radio Solution

AOL is investing tens of millions of dollars in it.

The giant Google and its competitor, Yahoo!, are already there.

Radio?

Nowhere to be seen regarding this new push to steal local advertisers from radio and newspapers through hyper-focused local content.

In this article, you’ll get an early warning …

1.  The growing presence of AOL, Google and Yahoo in the hyperlocal media space.

2.  Their strategy to target the very same local advertisers radio stations depend on for their revenue.

3.  The early results and what they may mean to radio operators who want to ramp up their efforts to compete for hyperlocal dollars.

4.  The secret to success.  What promises to work and what we know already does not work in operating hyperlocal media sites. 

5.  Early lessons from one of the few radio operators (a non-profit, at that) that may prove to be critical.

This is an article about a promising new revenue stream for online media giants and a wake-up call to radio to not ignore hyperlocal competition.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Radio and Records Mergers in the Making

Comcast has reared its ugly media head already days in advance of taking over operational control of NBC Universal.  It showed Keith Olbermann the door in spite of the fact he is MSNBC’s top rated anchor. TMZ reported Comcast was indeed the devil that dealt with the firing details.  Comcast reportedly was tinkering with NBC Primetime even before the sale closed (unofficially, of course!).

That begs the question are we going to see more screwed up businesses in radio and records thanks to venture capitalists?

In this article, I’ve got 6 more to tell you about:

1.  A traffic company may get dealt.  Wait until you hear who the buyer may be?  They sure don’t need a traffic operation – or do they?

2.  Clear Channel’s expected refinance of $19.7 billion in debt may lead to the sale of hundreds of stations to de-lever the new debt acquired to pay down the old debt – do you have that?  I’ve got a timeline for you.

3.  I’m looking for the old Bonneville and the former Bonneville management team soon to be operating as Hubbard Radio as potential buyers for a huge major market radio station.  I will reveal the call letters here.

4.  Don’t forget Cumulus – the little engine that couldn’t – may still take a run at Citadel.  What may wind up happening.

5.  That Clear Channel news consolidation – it may be worse than originally thought.  I’ve got details for you.

6.  50% of the major labels are for sale right now with major repercussions for the music industry. I handicap it for you.

This article is about the disturbing but growing influence of investment bankers in radio and records and how they may reshape these and other media industries over the next 12 months.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Thank you for your support of my Media Solutions Lab that will be presented this Thursday.  The big changes ahead will be revealed and you are welcomed to attend.  Register here.

Countdown With Farid Suleman

Boy, would Keith Olbermann have a field day with Citadel CEO Farid Suleman, Cumulus CEO Lew Dickey and the hostile takeover attempt by the smaller, debt-ridden Cumulus or the larger, debt-free Citadel.

Olbermann is gone just when The New York Times unearthed this dirty little hostile takeover story in our industry over the weekend.

While Olbermann got screwed by NBC and Comcast days before the takeover (ya think Comcast didn’t sign off on his departure?), we in the radio business know a lot about screwing people and getting screwed.

I know how the Cumulus hostile takeover of Citadel is going to end.  And in this article I am going to tell you.  And it’s not what you’re thinking.  It’s actually something you are probably not thinking.  I’ll bet you’ll be floored.

Plus … 5 things that will happen next in Dickey’s attempt to be Lewis the Conqueror:

1.  How Suleman will make Dickey want it more.  You read that right – want to do the merger he is opposing even more

2.  Dickey’s next counterpunch – the move to win the hearts and minds of the Spin Zone.

3.  How nasty it will get – I’ll be specific.

4.  Dickey’s tricky backroom deal to get Suleman’s attention and I want you to keep in mind that Citadel bylaws give Suleman the power to reject Dickey unless or until he is ready – if ever.

5.  The final outcome – the end of the long hello!  A pretty creative way to resolve what appears to be a standoff.  Want to know how I think it will all end?  Please be sitting.

This article is about the biggest potential radio merger in history that would create a new powerhouse and pave the way for substantial changes in radio broadcasting heretofore unseen.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

What do you get when broadcasters, music industry and new media people get together in one place to focus on the consumer and get better?  That’s The Media Solutions Lab this Thursday.  More here.

Bob Pittman’s Radio Kool-Aid

(My 2011 Media Solutions Lab is next Thursday.  To be included, register here).

Bob Pittman is fast becoming the Jim Jones of terrestrial radio.

The Kool-Aid Bob wants the public (and industry to swallow) about radio is very toxic. 

In fact, more dangerous given that Pittman is the likely successor to Mark Mays as CEO of Clear Channel -- a company that I believe has plans that may become the story of the year by next year at this time.

In this article, I am going to decode what Clear Channel is saying instead of what it will be doing:

1.  Deep denial over the 230 million listeners Arbitron says radio has every week.  The numbers are right but the conclusion is all wet.  But nevermind.  It is important that you buy it – for Clear Channel’s sake.

2.  Is Pandora a threat or not?  Pandora does have 75 million happy customers and satellite radio has 20 million.  Here’s the one thing Pittman wants you to forget about radio competitors like Pandora and Spotify. 

3.  Do you know how much actual listening an Internet stream of a terrestrial radio station attracts?  You will and I’ll bet you’ll fall off your chair when you read it.

4.  The true hope for radio is not defending the status quo, it is this …

5.  The one gigantic hole in the media market for something radio can deliver right now.  Would you like to know what that is because it is something you can do if Clear Channel doesn’t want to?  And Clear Channel has other plans, as you’ll see.

6.   Clear Channel’s end game – not what you think it is.

This article is about the methodical approach Clear Channel is taking to pave the way for what’s next – the new Clear Channel and probably a major change in the radio business.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is next Thursday, January 27th.  To attend, register here.

The Real Bonneville-Hubbard Deal

(Please accept my personal invitation to attend my upcoming Media Solutions Lab Thursday, January 27 in Scottsdale – info, hotels and a discount await you here).

When Bonneville becomes a seller, everyone is a seller.

But this deal has absolutely nothing to do with the sales and acquisition climate for radio stations.  If other sellers think they are going to get what Bonneville got for their stations, they’ve got another thing coming.

What’s the real deal on the Hubbard purchase of 17 Bonneville stations in four markets? 

Hubbard is not a radio consolidator – only has three stations in Minneapolis, but is a sizeable television operator.

In this article, you’ll learn all the details on this deal including my predictions and insights:

1.  Why Hubbard didn’t buy all the Bonneville stations?

2.  Will Hubbard acquire more radio properties?

3.  How important was Bonneville’s digital platform to the deal.  I’ve got accurate figures on how much Bonneville and the three existing Hubbard stations do in digital billing compared with their total revenue.

4.  Will that lurker Lew Dickey be sniffing around for the remaining Bonneville stations that Hubbard did not buy?  I’ve got a notion on what Dickey will do.

5.  The one thing that makes the purchase of 17 Bonneville stations the smartest radio acquisition since Clear Channel bought Jacor and AMFM.  It’s not what you think.

6.  Did Hubbard overpay or did Bonneville sell at a discount?

This article tells the rest of the story behind the shocking headlines on the Hubbard/Bonneville acquisition and what chances this deal has in setting a precedent for the future buying and selling of devalued radio properties.  It also sorts out the hype from the truth.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is Thursday, January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

Apple Advice for Radio and Music

(Last minute registration for my Media Solutions Lab here).

The news about Steve Jobs taking yet another medical leave of absence has rattled Wall Street and consumers as well.

The iconic Jobs is so strange that he warrants his own college course.  His strategic planning is counter to what so-called successful media companies do that it would be a sin if we could not watch the master at work for a bit longer.

I can name 5 ways Apple can help record labels and radio groups become more successful.  

In this article, I’ve put together what I think Steve Jobs’ advice for radio and records would be based on Apple’s success.

1.  One critical financial move that every radio group and record label violates – every one!  Want to know what it is?  Heck, if they’re not going to learn from Steve Jobs, we can.

2.  How did Jobs get to be so irreplaceable and why isn’t Farid Suleman or Lew Dickey critical to the future success of their radio groups?  It doesn’t have anything to do with brains.  Dickey is a Harvard and Stanford grad.  Steve Jobs a college dropout who took only one course before giving up on higher education.  Here’s a clue:  it’s not even about the person at the top and how talented and brilliant they are.  I’m going to name for you the number one reason Steve Jobs is irreplaceable and I’ll bet you’ll never guess in what way.

3.  Radio has all it can do to post a 3-4% net gain in revenue in 2011 (and that gain is compared to some pretty favorable comps from an awful previous year).  What if I told you that the answer to radio’s sales problems are not at the radio station but in any Apple store.  Would you like to know how?

4.  Can you name the last cool thing radio did or the last cool thing a record label did?  I thought so.  Neither can I – okay, I tried.  But without cool in this day and age you can’t come up with TiVo or Netflix online or Facebook.  I’ve got some answers based on what Apple would do.

5.  Let’s settle it once and for all in this piece – is piracy killing the record business?  If the labels don’t want to see what would sell music like it’s 1999 then how about this advice for entrepreneurs who will be their successors. 

It all starts here.

This article is about 5 strategies that always win for Apple that radio and record labels never even consider. 

If you would like to read this story, have access to my entire archive (over 1,100 pieces including another piece I wrote called “If Steve Jobs reinvented Radio”) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

Predicting the Next Radio Layoffs

(9 days until my Media Solutions Lab, the one’s the best media people attend.  One day that will change the way you think about radio, music and the mobile Internet here).

Friday almost 50 news people – some with distinguished careers of more than 30 years – were fired by Clear Channel.  

No notice. 

No hints. 

Just terminated for a regional repeater radio news solution for a seriously bankrupt company.

But if you’re looking for a heads-up – the latest on the radio firing scene – I’ve got some details for you right here in this article:

1.  Prospects for firing at Clear Channel, Cumulus and Citadel now that the heat is back on.

2.  Are John Hogan’s heroes safe this time around?  Who is likely to fall victim.

3.  The one place in a radio station that gets owners the most bang for their firing buck  – I’ll name it so you can try to understand why they all have the same strategy.  It’s predictable.

4.  Clear Channel’s End Game:  Is Bob Pittman your friend or a fiend?  Read this and draw your own conclusions.

5.  Want to understand Dickeyology at Cumulus?  I think I’ve got Lew, Jr figured out and I’ll share how I know what he’s going to do next.  Hint:  Lew speaks in code.  Decode it here.

6.  What personnel is in Dickey’s sights?  Some people get the feeling he actually enjoys this part.

7.  The Cumulus End Game and what the hostile take over of Citadel has to do with their employees’ chances of remaining employed.

8.  The Big Mean Firing Machine at Citadel is no longer CEO Farid “Fagreed” Suleman.  Find out who is in charge of doing the dirty work and what I think will happen in the months ahead.

9.  Why Citadel sales cutbacks are different from other radio companies and why it may not matter if you’re one of their sellers.

10.  Scott Shannon – let’s just put it out there – he’s a programmer who may have lost his way and that doesn’t bode well for talent at Citadel stations.  I’ve got a chilling example for you.

This article, based on my experience observing and calling out the major consolidators for poor management, offers my insights on what jobs will be eliminated next and what their CEOs’ end game means to employees and the industry.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The people I would want to help me with radio’s digital future are already signed up and ready to learn at my January 27 Media Solutions Lab.  One day that will change the way you think about radio, music and the mobile Internet here.

Google Is Coming After Local Radio

(Make last minute reservations to attend my January 27 Media Solutions Lab – info, hotels and a discount await you here).

BIA/Kelsey says there is  “enough revenue and enough opportunity” to attract Google.

Digital dollars are coming to take you away ha-haaa! – to paraphrase the Napoleon XIV song from 1966.

Google has big plans and there are more major digital players who will put the full court local press on during the next 12 months (I’ll name them).

In this article you, you will learn:

1.  Why major financial analysts think 2011 is the year large digital platforms like Google will target radio.

2.  The 3 major radio groups that have a chance to survive the digital onslaught.  I will tell you who they are and will give you some context as to why.

3.  What radio’s biggest problem is – it’s a six-letter word and unless local operators wake up and change things, they are going to see their terrestrial dollars languish while digital interlopers walk off with more of their local business.

4.  The one way local radio stations can put a lock on local business – at a healthy ad premium – if it does this one thing.  In fact, radio used to do it, ten years ago but has lost its way.  Here’s how to get it back and protect against Google.

5.  The high price of underestimating the new digital – social networking.  For example, do you know what the fastest growing social network is after Facebook and why it is important to radio?  You will.

6.  The one thing radio is currently doing that will absolutely not work in the future.  In fact, it plays right into the hands of digital competitors.  Can you guess what this critical thing is and why it is so deadly to radio?

7.  What local advertisers increasingly want that radio cannot give them.

8.  My 3-point game plan for blocking digital media companies from draining off previously exclusive local radio advertising.

This article is about the fundamental change that is happening now and will grow during 2011 in local advertising sales.  Radio either gets it and adjusts or companies like Google come in and start siphoning off radio’s financial lifeline.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

If you’ve been wondering why my Media Solutions Lab is worth attending, read articles like this and realize that radio people cannot get too much intelligence on the emerging media business. My Media Solutions Lab is January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

Radio’s “Believe It Or Not”

(2 weeks and counting until my Media Solutions Lab – make plans to start your year by understanding our changing industry.  More here).

Some whacky things are happening in radio these days. 

They don’t always get reported, but today we’re going to change all that with Radio’s “Believe It Or Not” – stories thought to be true that you just can’t make up.

In this article, you’ll learn:

1.  Which company allegedly sent one of their very top executives into two separate markets to demand that the morning personalities take a reported 60% pay cut?  I’ve got a tipster who knows the markets and their answers.

2.  Which top three company fired one of its best managers two weeks before Christmas just months after he incurred huge medical bills while his wife was fighting cancer this summer? I’ll give you a clue – the insensitive radio group starts with the letter “C”.  (Ha! Ha!).  Wait until you see what a settlement they left under the Christmas tree.

3.  What’s the new rage to radio consolidators these days?  It’s not personalities.  Not even voice tracking of syndication.  Am I stumping you?  While we’re throwing letters around, it starts with a “b”.  All the details right here.

4.  The major radio group whose ass is being sued for millions of dollars and they respond with this laughable trivia.  I’ll name the company and I have the cease and desist letter for you to read if you can keep from laughing.

This article is about the folly of radio management – fooling around with firing, suing and screwing people while consumers have moved on from radio.  Luckily there are still a handful of good radio operators left.  But this piece is a lesson in how not to run a radio company.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is in 2 weeks – Thursday, January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

The Self-Destruction of Cumulus and Citadel

(2 weeks until my Media Solutions Lab in Scottsdale.  If you miss it, you’ll lose another year -- last minute registration here).

Cumulus is still trying to stage a hostile takeover of its larger rival Citadel and is in the midst of employment lawsuits and discontent that could end ugly.

And Citadel continues to lose highly qualified managers at the most critical time of their history.

These two companies deserve each other.

This article focuses on things happening now that you may want to know about including:

1.  The latest on Kristin Okesson’s defense of a $1 million lawsuit filed by Cumulus because she left for Cox.  My view of her chances of winning and prevailing in her sexual harassment action.  And how she’s getting the money to fight the Dickeys.

2.  The latest on a whopping class action lawsuit by some Cumulus California employees that could win them lots of back pay for expenses they allege were not paid to them that were supposed to be.  Better yet, the bonanza that could go to all Cumulus California employees even if they were not part of the present class action suit.  This one has to make you wonder what the Dickeys were thinking.

3.  How to sue Cumulus – that’s right, studying the company’s legal pattern over the past few years I wondered whether it was productive to sue Lew.  I discovered how things always seem to end.  You won’t believe it.

4.  How bad is the Citadel brain drain? Some think of Citadel as another hostile employee workplace but almost to a person they would rather keep the devil they know instead of the Dickey they don’t want to get to know.  Still the brain drain at the executive station management level over the past few years has been dramatic.   We’ll name names.

5.  The chances of victory in employment lawsuits and chances that Dickey will succeed in his takeover of Citadel.

This article is about the self-destructive actions of two of the top radio consolidators and why they are both ready to fall flat on their faces paving the way for competitors to make major inroads. 

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

My Media Solutions Lab is January 27 – two weeks away.  Preview the program and claim a pre-conference discount by clicking here.

Investment Banks Concerned About Radio’s Future

(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).

Major radio groups love investment banks.

Let’s see if they love what one of their analysts told them last week:

“The iPad in the dashboard--WAKE UP RADIO! We left CES incrementally concerned about terrestrial radio's future. The iPad is coming to the dashboard--which means significantly more competition during drive time. Terrestrial radio needs to think about how it is going to remain "top of mind" once other in-car options become MUCH more accessible for VERY LOW/NO fees in our view”.

That’s from Wells Fargo’s Senior Analyst Marci Ryvicker and she holds nothing back.

While consolidators insist on running traditional 24/7 radio on the cheap and increasingly less local, the audience has already gotten a taste of the future and it is not radio.

Now, if Ryvicker is right, one of those 40 million iPads that will be in use by the end of this year may be sitting right there on the dashboard.

It could be.

This article deals with what radio is doing wrong and what it must do right to avoid becoming a relic.  I will mince no words.

1.  What consumers would rather have in their cars than free terrestrial radio.  I’m going to tell you exactly what they want and I’m not going to generalize by saying “the Internet” or “Pandora”.  No, it’s more dramatic than that and you’re going to be among the first to really see this trend emerging.

2. What to do with the towers and transmitters that owners have paid millions if not hundreds of millions to own.  Shut them down and go dark?  No.  But there is a critical adjustment that will have to be made to spawn a new radio that is less dependent on terrestrial broadcasting.  See my plan.

3.  What one new media mistake radio must never make – and yet major companies are doing it every day.   

4.  The one thing young people want – even crave – that radio stations have but owners are too obsessed with cost cutting to realize.   And it is so powerful it could give new life to radio.  Can you guess?

5.  How Clear Channel is getting ready to shoot itself in the foot again within weeks in an anti-audience decision that will weaken its ability to be a mobile Internet content provider.  I’ve got details for you.

This article is about the best use of a terrestrial radio station faced with radical change in technology and the exodus of available listeners to mobile media.  Even investment banks know what I am going to share with you.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The Most Useful New Media Secrets of 2011 will be featured at my upcoming Media Solutions Lab January 27th.  Preview the program, search for hotels and get one of the remaining discounted seats by clicking here.

Vitriol Radio 94.5

(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).

Stop, already with what I fear is the coming debate on the role of talk radio in the mass shootings in Arizona over the weekend.

This lunatic didn’t listen to talk radio.

Sorry, but if they’re trying to pin these murders on talk radio, they should probably look to new media instead.

I’ve got a better idea.

Why don’t we try to understand the changing traditional and new media landscape so that we can be smarter and not dumb down the issues?

Talk radio being over – done, through – and what is coming next that is so powerful and unstoppable that we’ve seen yet another indication of its replacement:

In this article …

1.  I’m going to name what medium is specifically going to replace talk radio as an opinion leader in a new age of change.

2.  Why the debate about radio causing the vitriol that may have led to this unfortunate mass shootings is more of a fantasy than based in reality. 

3.  Why the opposite is true – talk radio couldn’t hurt a flea and I’ll be candid as to why.

4.  The role of politicians from both sides vis-à-vis radio, TV, print and new media.

5.  What is wrong with talk radio and what can be done to fix it.

6.  The positive takeaway for new and traditional media.  A big opportunity exists.  But no one is filling it.  Want to know what it is?

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

If you want to get the real media significance emblematic of this weekend’s violence, it starts right here, now…

My Media Solutions Lab is January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here.

A Homeless Man Teaches Radio a Lesson

(Reserve a seat at my upcoming Media Solutions Lab – info, hotels and a discount await you here).

Ted Williams, the unshaven, homeless ex-radio dj who became a YouTube star this past week finally got a job.

But did the radio business – and broader media industry – get the real message?

This wasn’t a freak show or promotional opportunity for media companies and sports teams. I contend it was actually the best learning example we in the industry have seen in decades.

This article drills down to the real lessons:

1.  What has become bigger than radio and even bigger than television?  I’ll name it and explain it.  I’m not going to say the Internet or Apple.

2.  What radio doesn’t understand about today’s audiences and why their ratings are going down.  Is it programming?  That, too.  Radio people are missing the point. This homeless ex-radio jock may have just embarrassed the industry, which is chasing its tail not the audience.

3.  Why radio is misunderstanding new media.  It thinks new media is streaming terrestrial stations and selling spots for $2 a hit.  They may not know it yet – but you will – the unlikely Ted Williams may be able to consult them.  I’ll share with you the one thing radio stations are missing as they try to be both terrestrial broadcasters and Internet streamers in a world they don’t understand.

4.  Why broadcasting as we know it is dead on arrival.  This is the replacement …

5.  Could radio have made Ted Williams the sensation he is all by itself without YouTube?  If not, then what?

6.  While radio is loving this story of unemployed radio voice meets employer, they are missing the point.  Williams, it turns out, is cooler than the medium and is begging the question if the medium is no longer the message, as McLuhan argued, then what is it.  I will share.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

The real lesson of the homeless radioman is not what you think.

It is far scarier.

And it starts here.

Dickey’s Citadel Takeover Strategy

Lew Dickey told employees this week he is damn serious about taking over Citadel even though Cumulus is burdened with debt while Citadel is not (thanks to bankruptcy) and that the Citadel board has virtually no reason to be taken over by a much smaller company with a lot of financial baggage.

This article examines:

• Why Dickey cannot back down in his attempt to buy Citadel.

• The best thinking on how he will proceed – how long he will try – and what Dickey is really after.  The Citadel Takeover Playbook.

• How the three main consolidators – Clear Channel, Citadel and Cumulus – will reshuffle their dominance and which one will emerge the most powerful.  I think you’ll be surprised.

• As a consequence, what Clear Channel will look like – a picture that may emerge even within the next 12 months.

• Citadel’s plan to stick it to Dickey

• And what the prospects will be for Cumulus if Dickey should fail to win Citadel after many more months of public haranguing about a hostile takeover.

• Plus, selling without ratings and the truth about the Cumulus seller hiring plan.

If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices. 

Get the story no one else will tell with our remarkable reliability on what the Cumulus Citadel takeover strategy really is – not what they’re telling you.  And how the big consolidators are ready to change places in a major way.

You’ll only read it here and you’ll get it first.

Baby Boomer Audience Turns 65

The radio industry is at it again and it’s only January 4th!

The trades are full of analyst and CEO predictions of 2-3% growth (analysts) or even higher (radio CEOs) in the year ahead.  That after what will probably turn out to be a 5-6% increase (in the 2010 election year) compared to a disastrous year in 2009.

THEY’VE GOT THE WRONG NUMBERS!

What they and you should be watching is the migration of the generations – the available media audience.  How many generational listeners are available and what do they want.  That's how to build an audience base to increase radio's share of revenue.

This year Baby Boomers will start turning 65 and about all the radio industry can do for these 79 million Boomers is program a few oldies stations (being careful not to use the word “oldies”).

Disaster is ahead.

Apple CEO Steve Jobs is a baby boomer.  Some of his best customers are Baby Boomers, but he has a generational strategy so sound, I am going to share it with you in a radio context.

This piece will discuss the similarities between Baby Boomers and guess who?  80 million Gen Yers coming of age now.

That’s right – similarities

I’ve got four useable pieces of strategy for you if you are serious about being more like Steve Jobs than the hapless CEOs of radio consolidation.

Specifically …

1. The one thing you must get right to hit a bull’s-eye when creating saleable content for younger as well as older generations.

2.  Which market do you aim for – the kids or the adults?  There is no margin for error here.  Do you know which one to aim for?

3. The Great Technology Misstep – how to avoid it.  That is, while radio CEOs are fighting for FM chips on mobile devices, you should be doing this …

4.  How traditional media is actually driving away audience by making the same mistake over and over again.  Any idea what that mistake is?

If you are already a subscriber, thanks very much for supporting Inside Music Media and recommending it to others. 

If you’d like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.

Get insightful information on what Baby Boomers turning 65 means to an industry that is struggling with Generation Y coming of age.

It starts here.

The Crazy Clear Channel Refi

(With my son, Jerry, of whom I am so proud -- publisher of Modern Home Theater and founder of Audio/Video Revolution on a happy holiday visit)

2011 promises to be the year in which Clear Channel deals with its nearly $20 billion in outstanding debt.

To wrap your arms around just how gargantuan this debt really is, go back to 1996 when the company began implementing its strategy to eventually become radio’s biggest consolidator with over 1,100 stations at one point.

I sat at my desk when I was owner and publisher of Inside Radio flummoxed and had endless conversations with media brokers who were busting their buttons over the huge sale prices of radio stations and how hefty their commissions were.

Remember back then how companies paid individuals bogus fees for simply “introducing” the dealmakers to each other?  Of course, that was just another Wall Street charade for paying millions of dollars to someone for doing nothing.

In my conversations with media brokers, I would ask over and over again, how can Clear Channel (and other consolidators) ever pay back the debt.  You may remember the times were good and radio stations were cash cows.  Who thinks about such silly things as debt in heady times?

But one wise financial expert flat out said the consolidating radio companies could never pay back the debt.  That in the end, they would refinance and then refinance again until they couldn’t do it any more.

About two years ago, they couldn’t do it anymore. 

Money was too expensive and radio was no longer the free cash flow attraction that it was in the 90’s.

Now, within the next 12 months, I expect that Clear Channel will have only two options to avoid defaulting on their $20 billion in debt and none of the options are good.

But don’t let that stop you. 

As I am about to point out, it isn’t going to stop them and they’ve got a cagy way of trying to stay alive that will affect a lot of people in their company.

Low Powered FM Is a Joke

(Note: January 27th is my Media Solutions Lab)

If you’re a radio company and have been opposed to the creation of thousands of low powered FM competitors for the past ten years, you can thank the NAB for riding in on a white horse – in the middle of Congressional debate – to, you guessed it – support the bill.

And you thought Don’t Ask Don’t Tell took forever to pass.

I’m telling you, your NAB is a day late and a nickel short on all the issues radio supposedly cares about.

NAB CEO Senator Gordon Smith is turning out to be an appeaser like Neville Chamberlain, the World War II British Conservative politician who conceded the Sudetenland region of Czechoslovakia to the Nazis.

But not to worry.

This bill so cutely named the Local Community Radio Act is relatively meaningless for a number of reasons.

The legislation opens the radio spectrum to potentially thousands of local independent low powered radio stations (LPFMs) to bring new choices and voices to those poor suckers who can’t get dial-up, broadband, a signal of some kind or anything that conveys news and entertainment.

How can the advocates of this bill talk about choices and voices when American media is under attack from all sides when they actually use their voices? One of the hardest fought freedoms is freedom of expression and to me the era we are living in does not seem to value it.

My definition of freedom of expression is allowing others to say things that may be painful for the rest of us to hear, see or read. At this time in our world, I am concerned about free speech.

The creation of thousands of low powered FM stations is really a disappearing act.

Fight it, and you disappear.

Embrace it, and you disappear.

We’re forgetting the most important thing.

Astounding Radio Ratings

There is only one proven way to attract the maximum radio audience and yet most of the major broadcast groups are employing the exact opposite strategy.  

Critical Audience Trends

(IMPORTANT NOTE:  Just 4 days left to save $200 on my 2011 Media Solutions Lab January 27 in Scottsdale, AZ.  More here.)

If the current holiday season wasn’t a wakeup call for broadcasters, musicians, new media entrepreneurs and marketers, then 2011 will rock their world.

The year 2000 marked the beginning of the Internet age along with the end of the record business as we know it and 2006 began the decline of terrestrial radio with the ascent of mobile media devices and now 2011 promises to be a year of critical change for audiences.

There is no doubt Apple is on a roll and has some surprises for the labels and radio not the least of which could be a streaming music discovery service that would further hurt the radio industry and cede control of the record business further to Steve Jobs.

I am beginning to pick up trends that, while troubling to traditional media, could be useful to those of us who want to remain viable as technology and sociology continue to morph.

Today I am going to touch on 5 of the most important audience trends that are not generally being tracked.

The first one is about a major change in the way young people are beginning to communicate and how that may affect you.

4 Days Left to Save $200 on Jerry’s Media Solutions Lab

This year’s Media Solutions Lab is only weeks away on January 27th at the Phoenician Resort in Scottsdale, AZ.

There’s still time to register at a significant discount if you register before January 1 and discount seats are still available.

You will want to attend this latest Media Solutions Lab to get a solid grasp of the many changes ahead in radio, music and new media in the next 12 months.   I bring my expertise as a recognized expert in radio, television, new media and generational media as a professor at USC and will share the emerging trends you can expect in an interactive classroom format that will leave you with an understanding of the challenges and opportunities ahead. 

Focus on:

What’s ahead for radio  •  Apple’s next move  •  The new “local” media business  •  Make money programming content for 40 million iPads  •  Solving the music royalty problem  •  The new media radio station of the future  •   3 ways to make radio a growth business again  •  The boom ahead for radio personalities  •  The future of the record industry  •  Tracking new competitors  •  Free vs. paid content  •  How to monetize the mobile Internet  •  Evolving social networking and generational media trends  •  Plus Q&A and face time with Jerry

You will also get to participate in individual Innovation Labs to get personal experience brainstorming on the most important issues for the year ahead led by experts in each area.  

Choose to participate in Innovation Labs on these hot trends:

Creating content for iPads (facilitated by Lee Abrams)  •  Dealing with music royalty roadblocks (Sound Exchange's John Simson) •  Inventing the new media radio station of the future (Led by Bonneville/WTOP's Jim Farley) •  Designing hyperlocal media platforms (Public Radio WHYY, Philadelphia's Chris Satullo)

This event in non-commercial with no advertising or sponsor involvement.  It is a one-day learning opportunity that earned a 92% approval rating last year.  It is held in sunny Scottsdale, AZ at one of the best meeting venues in the country.

To be the future you must first see the future.

Invest in your career by attending Jerry’s 2nd Media Solutions Lab and until January 1 or when discount seats are all taken, save $200 off your registration.

The Media Solutions Lab program and how to register at $200 off is here.

Merry Christmas and Happy Holidays!  See you back here early next week!

Santa Fagreed and Scrooge Dickey – Bonuses and Coal

Ho! Ho! Ho!

Even under fire from Modern Family’s Cumulus with their unfriendly takeover, Citadel CEO Farid Suleman has somehow found a way to capture the spirit of the season and don a red suit and white beard to play Santa for some Citadel employees this year.

Citadel employees are in shock.

Yes, from that, too!

After all they are shaking in their boots right now at the prospect of Lew Dickey becoming their boss.  Gary Pizzati becoming their handler and Gary Lewis their overseer.  Not to mention Other Brother John doing his imitation of Tommy Smothers (“mom always liked you best”).

Christmas at Citadel is not exactly Miracle on 34th Street.

Times are tough. 

After enduring cutbacks, bankruptcy and corporate arrogance, Citadel workers thought they could just settle in as survivors and find a way to hopefully do their jobs as the professionals they are.

Then, this.

An actual Christmas bonus!

You heard me right. 

M-O-N-E-Y!

Real money – not play.  But, I am told the Citadel bonuses only go to people who are the chosen few. 

On Santa Fagreed’s list of nice not naughty.

But over at Cumulus, the Little Engine that could take over Citadel in the year ahead, it is coal in the stocking for Dickey victims.

Here is the true story that will either warm the cockles of your heart.

(And one of Fagreed’s grateful employees sent me his letter of cheer for everyone to read).

Net Partiality

Net neutrality is a hoax.

The American public is about to be fleeced once again by their elected officials, government appointees (The FCC) and big business.

Passage of net neutrality rules by the FCC yesterday paves the way for years of legal battles and uncertainty as technology again leads the way for new media and the public gets shut out.

In a nutshell net neutrality would guarantee that Internet providers would be prevented from interfering with web traffic.

But the proposed rules might accomplish that goal for some forms of Internet access but not others.  And all of a sudden free speech has given way to something more important to Internet service providers as it appears the FCC has sold out to AT&T and Verizon.

For the first time these giant providers would be able to charge more to companies and individuals that want faster service or more capability for delivery of video, games and other services prompting Senator Al Franken to comment, "grassroots supporters of net neutrality are beginning to wonder if we've been had". Franken wondered aloud whether the proposal adopted by the FCC was "worse than nothing."

There are concerns that building in pricing capability for Internet service providers to charge more for better service will create an unfair advantage to others.  The analogy I heard recently is that if power companies dictated what appliances consumers could use by charging more for using some things and less for others, it would be an awful way to manage capacity and demand.

Yet that is precisely what is happening as The Obama Administration appears ready to renege on a promise the president made in 2008 with regard to making the Internet equally accessible to all.

While this argument takes place, more and more consumers will be using the mobile Internet and the devices that they love so much and yet the guarantees of neutrality may only apply in some ways to wired broadband and not mobile Internet. 

Translation:  your iPad may look like it is in your hands, but it will really be in the hands of Internet providers.

AT&T and Verizon have already introduced tiered pricing for the mobile Internet and Comcast is getting ready to jump in once they get federal approval to buy 51% of NBC Universal.

So you can see what a mess this is for consumers, new media content providers, advocates of free speech and those concerned with not creating a hierarchy of Internet access for only those able to pay.

But wait.

There are major repercussions for – of all things – terrestrial radio, the medium left in the dust by iPhones, iPads, Androids and the entire mobile Internet.

Radio is free.

Anyone can access it relatively inexpensively, but consumers are turning away from radio for mobile Internet devices. 

I’ve got an early look at a scenario where the greed of ISPs could actually help revive simple, terrestrial radio if it follows this game plan.

Cumudel — What Happens When You Cross a Cumulus with a Citadel

You've heard of the banking concept called too big to fail?

The proposed merger of Cumulus with Citadel is too failed to be big.

Everyone thinks Cumulus CEO Lew Dickey is forcing a merger with the recently bankrupt Citadel to grow his media empire.

Well, don’t fall for it.

Dickey is trying to save his own neck as I will go on to explain. The last two radio groups anyone would put together is the red ink drenched Cumulus with the fresh from having screwed their investors Citadel.

Two radio groups behaving badly – only a desperate radio CEO could come up with this idea.

And make no mistake about it, Lew Dickey is desperate.

Cumulus has failed to turn around local sales even with the Atlanta-based national sales system that even a dummy can follow. Unfortunately for Cumulus, their salespeople are not dummies – at least not all of them. And those poor suckers hired from other industries with no experience are probably more naïve than stupid.

Face it.

The best part of watching Lew Dickey try to engineer an unfriendly takeover of Citadel is seeing Citadel CEO Farid “Fagreed” Suleman sweat and “Tricky” Dickey beg – in public.

Go ahead, admit it!

But the prospect of Cumudel is a not-ready-for-primetime maneuver born more of necessity on the part of Cumulus than the need of Citadel to sell out for $31 a share.

This battle is a Christmas present to all the screwed employees of radio. It has everything a drama could ask for – greed, jealousy, power and sex. Okay, three out of four ain’t bad.

I feel like I know these two pretenders like the back of my hand and believe it or not I know how the desired merger of Cumulus with Citadel is going to end and what it is going to mean. 

Music Media Predictions for 2011

Today I have 12 predictions for you about the year ahead in music and media, radio and the mobile Internet. Most of you who have been reading me for a while know we’ve had a pretty good record of seeing the music and media future. 

Here’s a taste of my predictions (counted down in order):

  1. What I think Apple will do to impact music and radio in 2011
  2. The Performance royalty for radio – yes, no?
  3. One major label will go bankrupt in the year ahead – we name it
  4. The future of Pandora
  5. The most endangered radio group CEO (take a guess)
  6. The hostile takeover of Citadel
  7. The first radio company to derive 10% of total revenue from new media
  8. The biggest new media business not on radio’s radar screen (but should be on yours)
  9. What’s next after Facebook and Twitter
  10. The future of paid subscriptions
  11. The unseen obstacle to providing content to 40 million iPads
  12. Clear Channel’s secret preparations for their big move in 2012

As low as 38 cents a day to subscribe to Inside Music Media. My 12 Music Media Predictions for 2011 might be a great way to get started.

Check out the options to subscribe (monthly billing or one year discount) by clicking “read more” then let me know what you think of these predictions. 

Radio Royalty Revolt

This piece is about real alternatives to the damaging music performance tax that is ready to be imposed on radio stations either by law or by concession.

There are real alternatives but you wouldn't know it from what's being discussed.

Just yesterday, there was some last minute maneuvering in Congress to get the performance rights tax for radio ready for House passage with an eye toward later Senate approval. Sooner or later, the music tax is coming to radio. I’m betting sooner.

There is a discussion in this article about the snowball effect on radio’s capitulation to the music industry even if it is initially at 1% of a station’s revenue. This piece outlines the latest behind the scenes machinations and the threat to music in new media.

Today’s piece also reveals new options going forward for radio stations and individuals who want to negotiate their own deals instead of having the NAB do it for them. There is precedent. A little known action as recently as a few weeks ago. I’ll fill you in.

Then, the “plan”.

Four steps that are completely legal and in your hands that can lead you to a livable deal with record labels.

The stakes are high.

The return of terrestrial music radio to a healthy place is on the line and without this approach, you can pretty much forget about harnessing those 40 million iPads that analysts say will be in the hands of consumers by next year at this time.

If you’d like to access this story, check out the options under “read more”.

Have a great day! -- Jerry 

Massive Radio Firings Ahead

This piece focuses on how the three major consolidators – Clear Channel, Cumulus and Citadel will reduce their number of employees over the next 12 months. It is my best projection and I name percentages and the most endangered positions.

There is a discussion about the mentality of venture capitalists who run today’s radio groups to get an idea of how they think on cutbacks and downsizing and there is a projection of what’s ahead for each group.

Clear Channel: The two biggest areas where personnel will be dismissed over the next year. The changing severance package likely to be offered. I’m predicting the eventual selloff of hundreds of Clear Channel stations due to the inability to pay off $19 billion in debt and how this will impact employment. How much smaller Clear Channel will be next December compared to today expressed as a percentage.

Cumulus: Lew Dickey is not really going to complete an unfriendly takeover of Citadel but he is going to continue his unfriendly takeover of Cumulus. The jobs most likely to see turnover even while Dickey is hiring wet behind the ears replacements. Some of his clusters will be running on empty so we’ll discuss the strategy, as we understand it. Cumulus’ workforce will be reduced significantly over the next 12 months. Don’t count on using the company copying machine to print resumes or much severance pay, for that matter.

Citadel: This odd-duck company is cutting workers for a reason different than Clear Channel and Cumulus. There is also a new influence to reckon with for employees there. This article discusses where the cutbacks are coming from and who will be wielding the axe going forward.

All in all – 2011 will have a deleterious effect on radio as we have known it and I’ll project where it will all end up in the next five years.

If you’d like to access this story, check out the options under "read more".

3 Media Monopolies To Fear

Yesterday, Nielsen announced it was giving up on the radio ratings business in the United States after several frustrating years. With that word Nielsen becomes the umpteenth radio ratings company that failed to upend Arbitron.

Be afraid. Be very afraid.

Arbitron is fresh off of its own announcement to mark the one-year early renewal of Clear Channel as its biggest radio client to re-up for Portable People Meter (PPM) ratings through 2015.

That’s a half billion dollars from their monopoly to Arbitrons.

At the same time, there is growing evidence that the Evil Empire of the new media world is Google with new concerns arising that Google’s vast search empire is buying up businesses in non-search areas making it pretty hard for the Feds to stop them.

Google matters to media companies because what Arbitron is to radio, Google will be to whatever businesses such as radio become in the digital arena.

There is a third monopoly that could have as big an impact on the media business as both Google and Arbitron put together. More on that in a moment.

First, what’s up with Nielsen dropping radio ratings?

I talked to some very nice Nielsen people at the NAB Radio Show in Philadelphia a few years back and told them that I was skeptical about their chances of penetrating Arbitron market share. Of course, they were predictably optimistic.

One thing about monopolies, it takes one to know one and in the case of monopolistic type companies, they suck the air out of other businesses often with the help of other companies that suck the air out of other businesses.

Take the monopoly Arbitron being supported by the monopoly Clear Channel to the tune of $500 million. Is it any wonder that Nielsen pulled up stakes the day after Arbitron’s whopping Clear Channel renewal became public?

Nielsen said all the right things like we were making money, had 51 markets including some Cumulus small markets and 17 Clear Channel cities. They had Maverick Media, ESPN but it didn’t have a half billion from Clear Channel.

Lew Dickey, who championed Nielsen as a cheap alternative to Arbitron, is left holding the bag of money he can now spend on that Citadel takeover (Ha Ha). Cumulus is as cheap as any broadcaster and what Nielsen needed was a real monopoly – the kind that spends what it doesn’t have.

Like Clear Channel.

It’s interesting that Nielsen will continue doing radio ratings in 11 other countries presumably where Arbitron does not dominate.

So what’s going on?

Radio is stuck with one ratings service with flawed drive-by technology that consolidators just happen to love because it over reports listening to stations that mostly play music.

New media is afraid of Google which is under investigation in other countries and even here in Texas for allegedly punishing search clients who become rivals of the many companies Google is acquiring.

And then there is this blockbuster. 

Clear Channel Becomes Cumulus

What kind of screwed up industry is radio when the largest radio group initiatives another of its many rounds of cost cutting while simultaneous signing an early Arbitron renewal contract for half a billion dollars?

A company that values Bob Pittman’s $5 million stake in Clear Channel as entre to his new position as head of entertainment and new media while preparing to initiate more draconian cutbacks that will make your hair curl.

And this from a radio giant that owes $19 billion in debt – due within two years – with no known way to pay for it other than bankruptcy (which means, not paying for it).

Howard Stern’s Big Mistake

How can a guy who has already made well in excess of $500 million in satellite radio make a mistake signing on for millions and millions and more?

From the money perspective - you go, guy!

A new five-year mega deal with SiriusXM sounds like a great move for Howard Stern. After all, Stern gets what he says will most likely be his last radio contract, lots more money and more time off.

While Stern can take the money and run, if you place the bet he just did on the future of radio, you’ll most certainly lose without the benefit of Stern money.

Howard Stern made a big mistake and he’s not alone because media companies are making the same one right now. 

Radio December 31, 2011

Cumulus tried two unfriendly takeovers of Citadel this week.

Local radio is being replaced by syndicated programming and voice tracking.

Owners think new media is streaming a terrestrial station online.

To them, social networking is texting in to win on-air contests.

Something very important is going on right now that portends what will happen in the next 12 months.

There’s new technology breaking.

Another palpable change in consumer media behavior.

And an x factor that not one radio broadcaster sees right now even though it could spell the end to their monopolies.

Direct radio is the future and you don’t have to be a big radio group to get in on it. Just smart enough to know what it is. 

It isn't broadcasting.

Dickey’s Tricky Takeover

Now it’s war.

Mano e mano.

Cumulus against Citadel.

Lew Dickey vs. Farid Suleman in the heavyweight championship of the deal world.

Cumulus CEO Lew Dickey has been feeling very impotent lately when it comes to putting his man pants on (to borrow a political term) and doing a deal to acquire stations he keeps promising he will buy.

For all his talk – outright bragging about a billion-dollar acquisition fund for such a purpose -- Dickey has come up limp for years.

But yesterday, it was reported that Dickey tried to engineer not one but two unfriendly takeover bids in recent days against Citadel. Both were rejected in the name of not being good for the shareholders.

Hold that thought. I’ll come back to it.

In other words, radio’s poster child for what Wall Street can do to trash a perfectly good industry launched the “nucular” option. Radio people know that there is no love lost between Dickey and Suleman – two birds of a feather in some ways.

You might ask yourself, how does a twerp of a company like Cumulus go after a mess such as Citadel in this economy?

But first, ask yourself this.

Can you imagine working at Citadel, perhaps the second worst people-friendly radio company (Cumulus is the worst) and hearing the news that Uncle Lew wants you! How more depressing can your job be at starvation wages, mean management and now this?

Happy Holidays.

Published reports in The New York Times say that Citadel received an unsolicited letter from a third party in early November proposing a merger transaction.

The offer was rejected quicker than Farid Suleman would turn down a coach seat on Southwest.

Then on November 29th, Dickey upped his lowball offer.

Rejected again.

Bankrupt companies must be in great demand these days. Or big egos need to be fed. Somehow in the back of your mind are you thinking what I’m thinking that Dickey never really thought Citadel would accept the offer and if they did, he would have said, “oh shit!”

So now we’re left to figure out whether this weak attempt to purportedly buy a main competitor was for vanity or necessity.

It begs the question where would Dickey get the money? You realize investment funds are not exactly flowing around Wall Street these days.

What’s the end game?

Will Dickey try again and can Suleman defend himself against Cumulus if the offers get better?

These are some of the questions we’re going to answer right now

DickeyLeaks

No one radio consolidator gets more dimes dropped on them than Lew Dickey’s Cumulus Media.

The company was voted the worst in a poll of thousands of media executives conducted in Inside Music Media a year ago. And I sense things have not gotten any better as Dickey has become Dr. Death to so many promising radio careers.

Don’t get me wrong. For the past four years I’ve been getting tons of email from current and former employees of almost all radio companies giving a revealing look at how they’re operated behind the scenes.

Almost always, what these consolidators say and what they do are in sharp contrast.

What’s always amazed me is from the first day I called Lew Dickey “Tricky”, Farid Suleman “Fagreed” and John Hogan “Slogan” these companies had Inside Music Media blocked from their corporate mail.

That’s fair. Why let your employees read someone who isn’t ever going to put you on a cover or invite you to keynote a convention? They have a right to control what their employees read about them and their companies – at work.

There are others who went down that road as well – usually the ones criticized the most for helping to tank the radio industry.

In spite of it all, these control freaks forgot that almost everyone has a personal email address and wouldn’t you know they simply signed up there to continue reading what I am saying here away from work.

But now, in the spirit of WikiLeaks I got some disturbing news from inside Cumulus that will never be read in the happy talk press. You know, the place where everything is beautiful in radio as long as you don’t talk about what is going on behind the scenes.

Seems like Dr. Dickey has come up with a public option of his own that deleteriously affects the health care plans of his long-suffering employees.

So I am going to out him right here and even do a little document dump – the first of many I am sure -- as Dickey’s employees fight back by shedding light on a company that is far from employee-friendly and for that matter not all that friendly to shareholders.

But where shall I begin? 

Taylor Swift vs. Black Ops

You’ve got to hand it to the record labels.

On the rare occasion that they sell a million albums these days, they break into a rendition of “Celebration”.

Except the times aren’t good for the labels.

And there is very little to celebrate.

Take the tale of Taylor Swift and compare that to the video game “Call of Duty: Black Ops” for a little perspective.

Taylor Swift sold a million albums in the first week “Speak Now” was released.

“Call of Duty: Black Ops” video game broke sales records when it sold over 10 million copies at $60 for a total net of $650 million in its first five days on the market – and may sell a record 20 million units by the end of the year.

This is not about whether Taylor Swift’s album is good or bad – not a critique. Taylor Swift has a passionate young audience and she is a legitimate star. It’s about a shrinking record business that could learn a thing or two from the video game business.

What record label execs are proud to point out is that Taylor Swift sold 769,000 old school CDs in the process and are saying the CD isn’t dead.

In their dreams.

Taylor Swift transcends radio formats. She’s as popular right now as any recorded music star. Popular with teens. Men think she’s beautiful. Women want to be her.

So is it fair to compare Taylor Swift, the best the record industry has to offer right now, with a vids?

The real issue at hand is not whether CDs are dead or video games are better than recorded music.

The real issue is what does it take to fuel a growth business.

Black Ops is the seventh in a series of big hit video games. It’s an addiction. The latest offering is set in Vietnam and Cuba and trades on Fidel Castro and John F. Kennedy images in its fictitious plot line.

For Taylor Swift, she was knocked out of the top spot on the Billboard 200 by Susan Boyle almost as fast as she got there – not uncommon for music these days. A big hit is a short-lived hit even if radio stations didn’t get that memo because they keep playing big hits after they quickly peak.

Taylor Swift has sold 13 million albums worldwide during her brief career.

While music doesn’t have to sell as many units as, say, video games, there is something quite telling going on right now.

Here’s how the Black Ops playbook could actually help sell music. 

Ryan Seacrest — Clear Channel’s Face of Firing

If the overpayment of Ryan Seacrest to continue as the face and voice of Clear Channel is representative of the second coming of Bob Pittman to the radio industry, then we’re all in trouble.

Pittman’s first official act was to announce the rehiring of Ryan Seacrest for double the pay he was previously getting -- $60 million for three years.

And if that doesn’t rankle you, then you’re obviously not one of the thousands of Clear Channel professionals who made a lot less and did a lot more before you were fired from live and local radio.

So, Pittman throws lots of Lee and Bain money around in his current role as chairman of Clear Channel’s media and entertainment division.

It seems so easy.

The cutbacks that occurred for years – once over a thousand in one day -- are erased by a venture capital poster boy who clearly doesn’t get it.

Or does he?

Does Pittman know how to run the largest radio group ever put together on the face of the earth or do you?

And does it even matter when Clear Channel is head over heels in debt that can only lead to bankruptcy?

Pittman is likely to be the heir apparent to Mark Mays as Clear Channel CEO when Mays steps down next year so he had better know.

But paying Seacrest more than Glenn Beck and less than Rush Limbaugh shows you how easy it is to play monopoly when the venture capitalists are the bank.

Why?

Because $60 million is chump change to them even if $60,000 is called a living to their thousands fired employees.

This is not a slap at Seacrest who is a good and talented guy, but a criticism of how stupid radio consolidators are when they come up with crazy cutback plans, overpay their CEOs (are you listening Tricky Dickey and Fagreed Suleman?) and are quick to pull the plug on the one thing Apple, Pandora – the entire Internet cannot compete with – live and local radio.

I get that Seacrest will be a busy guy – helping Clear Channel not rehire local talent in markets as he continues to replace them with his syndicated work so to them his salary is a bargain.

I get that Seacrest will do some developmental work with Clear Channel – whatever that is. And in the scheme of things – doesn’t really matter.

But there is another side to this story that may well show you what 2011 is going to be like at many other consolidated radio groups.

Three things.

So, sit down and remove any sharp objects from sight while I lay it all out. 

Fagreed Suleman – The Energizer Bunny

I’m about to be sick.

Farid “Fagreed” Suleman is going to sell a half billion in bonds to unwitting financial institutions so he can lower Citadel’s debt to a pittance of only $262.5 million.

Stop for a second and think about this.

Radio is one of the few industry’s that remains standing where its biggest leaders are doubling down on debt while innovating nothing and virtually ignoring consumer preferences for mobile media.

Fagreed always manages to take good care of number one – that would be his bad self. Meanwhile he seems satisfied to have seven-year-old news cruisers at KGO in San Francisco. Happy to go without managers, program directors and live talent at many of his stations.

The Wizard of Odds bet that he could learn on the job to run Citadel and he lost.

I mean he won.

While Fagreed never learned how to run radio stations, he did learn how to play stupid Wall Street tricks such as filing for bankruptcy and raising debt for a sketchy company.

So this hopelessly inept radio group leaves its shareholders with nothing, other investors with next to nothing and its big lenders get the company back in lieu of getting their loan payments back.

Then bankruptcy – pre-fixed, or should I use a nice term like pre-arranged – that sounds so much better. And presto out of bankruptcy comes the company The Wizard of Odds bet the ranch on, lost and eventually lived to see another glorious day.

Meanwhile in the real world …

Google is getting ready to spend up to $6 billion dollars for the coupon site Groupon within the next few days.

You know what Apple does – makes consumer products and defies the economy.

News Corp will likely sell MySpace to get out of the way it mismanaged that half billion plus acquisition.

But in radio, it’s not about trying and failing. It’s about failing without even trying.

Let’s take a look specifically at the big three – Clear Channel, Cumulus and Suleman’s latest trick at Citadel. They are all in debt trouble.

But something wondrous is going to come out of their pain – lots of radio stations are about to go back on the market at bargain basement prices.

Let me give you the details and timeline for each. I’m going to give it to you straight – you won’t get so candid a prediction anywhere else.

Let’s start with Citadel.

The FM Red Herring

(Editor’s note: today is the last day to get the $300 discount on my January 27th Media Solutions Lab – learn more here). 

For years now radio executives have been screaming for FM chips in cell phones.

Their twisted little minds figured that just about everyone eight years of age or older keep cell phones in their hands and wouldn’t it be nice to put a radio there, too.

Emmis CEO Jeff Smulyan has been leading the FM chip charge but to no avail.

Smulyan argues that radios on mobile devices in Europe increase a station’s total listening. That may be so in Europe, but even there the increase is statistically insignificant.

Mark Ramsey came out with an excellent study this week in which he polled actual consumers who already bought a cell phone and asked them if they specifically looked for a phone that had FM radio.

88% said no.

4% said yes.

So, as we say in Philadelphia, “who don’t know that?”

Why all the fuss about putting FM on cell phones?

It doesn’t take a brain surgeon to tell you that young consumers barely even use their telephones as telephones let alone radios. And as Ramsey points out maybe Apple only has one mobile device that is FM ready (Nano) but there really are a lot of cell phones for sale with FM capability.

FM on cell phones is a red herring -- the definition of which is something intended to be misleading or distracting.

Why is the radio industry being played for fools by virtually every group CEO (that is a good question in and of itself) and by the very group that is supposed to represent their best interests – the National Association of Broadcasters?

And one more thing – are we as dumb as they think we are because I can show you how to look at consumers and read exactly what they want which begs the question what do potential listeners want and what does the radio industry want.

They are not the same thing. 

The back story is almost unbelievable. 

Don’t Touch Lew Dickey’s Junk

I have uncovered something very interesting about Cumulus CEO Lew Dickey that may give you some insight into how this powerful radio consolidator thinks.

When the term family jewels is used – say, to describe the pat downs that TSA is giving travelers these days – it is used to describe a person’s private parts.

In the Dickey family, the family jewel is the media operation that was handed down from father to son and siblings.

That is why it is a bit odd that in a lawsuit that Dickey inflicted upon his former Danbury, CT and Westchester, NY manager Kristin Okesson, Lew Dickey is asking a federal magistrate to in a sense pat his ex-employee down for resigning her job and leaving the company, but hands off of his family jewels.

It is apparent to some that the Dickeys are looking to inflict as much financial harm on this female executive who resigned, went to work for a more respected operator and then filed a discrimination suit against Cumulus.

In essence Dickey wants Okesson to pay him almost a million dollars for the financial hurt she allegedly brought upon his junk.

What he didn’t count on is that Kristin Okesson’s new employer is paying all her legal bills and that for the first time Tricky Dickey may not only lose his lawsuit but regret that he ever filed it.

This is a story of Thanksgiving to anyone who has ever been screwed by an employer who seemingly had all the power and money to get their way.

There are new developments in the Okesson case which read more like a soap opera than a legal action. Closing arguments were heard in Bridgeport on November 9th.

After hearing what is looming over the Dickey empire, Suing Lew will probably try to negotiate a settlement with the person he picked on probably because she stood up to him every step along the way.

Dickey appears ready to lose and wind up with unintended consequences, but until he settles and a gag order is imposed on how much that settlement will cost, this is a public story of vengeance and bad policy.

No one ever leaves Cumulus and lives to tell the story (let alone get costs and damages) but it could happen to Kristin Okesson.

And wait until you hear how this entire lawsuit may backfire in Dickey’s face. 

Radio in 2011

This is an early warning that 2011 will not be like 2010 or any other previous year since radio or record industry consolidation.

In fact, 2011 will not resemble anything the media industry has ever seen before because several circumstances are driving the owners of big radio and record companies to acts of desperation.

This is important because, if I am correct – and I wouldn’t be saying this if I didn’t believe it – hold on tight, it’s going to be a rough ride.

In spite of some of the scary things I am going to share with you, there are a few good opportunities that will occur that even a year ago would have been unthinkable.

Maybe some respect for good old mom and pop.

A second chance.

Investment banks are doing something so blatantly telling that it can predict what they are up to as owners of radio companies in the next 12 months. I’m surprised so few have noticed.

What Bob Pittman’s hiring foretells about the change in direction ahead.

And four documented examples that will illustrate how 2011 will be a year like no other in the radio industry.

Oh, and somehow even Randy Michaels may figure into all of this.

The Death of Cable News

Rupert Murdoch and Steve Jobs’ secret plan to build a news site expressly for the iPad is a cable news killer.

But it could also be an opportunity for radio.

How so?

Not in that if cable news is crippled, more people will turn to radio again. But in a new way.

Cable viewers skew older, but this new iPad venture between the unlikely duo of Jobs and Murdoch will have to attract younger demographics to have a chance.

However, the plans which I am going to tell you about also offer an early warning to radio operators and ex-radio people who are smart enough to follow the lead of something Jobs and Murdoch call the Daily.

Ignore what is about to happen at your own peril. Here is a blueprint, timeline and specific way radio people or ex-radio people can get a jump on what I think will be a huge growth business.  

Read this story today.
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Anonymous tipsters copy and paste internal memos or emails here.  

Predictions

I’ve got five bold predictions for you in radio, new media and music that I think you’ll want to know.

• Which radio group will start selling stations – possibly as soon as next year – in spite of the fact that station prices will be very depressed and money is hard to come by. Learn why, how much these stations are likely to get plus what type of person is the ideal buyer. You may be surprised.

• The unintended consequence of the new music royalty tax on radio which, as you know, I believe is a foregone conclusion. Here’s my best thinking of when the tax will be settled and when stations will likely have to start paying.

• What’s up with streaming media, an industry that has already been mugged by the music industry royalty tax? However there is a workaround on the horizon. Details follow.

• Apple’s next move. The usual holiday sales should be brisk, but that’s not what I am talking about. There is a game changer ahead that will impact the music industry and terrestrial radio.

• How big will local new media ad sales get? There is evidence that it is surging in some local radio markets, but I’ve got the percentage of all local business that you can expect to go to new media and a time frame.

Read this story today.
Become an Inside Music Media subscriber for as low as 27 cents a day – about a quarter. Get today’s story, the archives and daily email delivery. Sign up here.

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Anonymous tipsters copy and paste internal memos or emails here.  

Clear Channel’s Next Owner

A lot has been made of the recent appointment of former MTV and AOL head Bob Pittman to a high level executive position at Clear Channel – the presumption being that Pittman’s arrival signals a new day for its radio, entertainment and new media prospects.

But there is a developing back-story that could constitute more than an executive personnel change.

Clear Channel could have a new owner in the not too distant future.

The plot thickens because the wheels may already be in motion so Clear Channel owner Lee and Bain can escape from a huge investment gone badly for them.

This real time scenario is unfolding even as the company claims to be searching for a replacement to departing CEO Mark Mays.

But this is what is likely to happen.

If you are a subscriber to Inside Music Media, click through to unlock the rest of the story. To become a subscriber, it’s as low as 39 cents a day. No ads. No outside influence. The straight scoop. Sign up here.  

Lew Dickey’s Thanksgiving Turkey

Cumulus Media just can’t figure out how to sell.

Harvard and Stanford grad and Cumulus CEO Lew “Tricky” Dickey has been beating up his employees for years about their underperforming sales ways.

He’s thinned out their ranks. Told me face-to-face in Philadelphia that maybe it’s not a bad thing to get some fresh blood into the company.

Dickey, who never enjoyed a career as a radio salesman, had a lot of blame to throw around for Cumulus account execs who actually know how to sell.

Sales meetings conducted from the Cumulus headquarters in Atlanta beamed to local stations via Skype. Local sales staffs hate this because it keeps them off the streets and away from clients who do spend money with them. Dickey likes it because he can badger them to sell to new categories like health care.

As the Dickey Empire totally remade local sales, it took key accounts away from the salespeople who attracted and maintained them and dished them off to so-called Key Account Managers who got paid a lower commission for managing the business.

Increasingly more local sales were made through Atlanta to prevent the higher local sales commissions from being paid – a big incentive for a sales profile. Of course, I am being sarcastic here. Nothing throws a wet towel on selling like messing with the seller’s commission.

Lew Dickey held his most recent conference call with analysts where he was snagged for the company’s underperformance in local business by blaming the economy. Truth to be told, many radio groups are doing poorly in local, but Dickey is comfortable simply blaming the recession.

CBS is up over 3% in local for the same period and interestingly enough, President Dan Mason uses a traditional sales approach with account execs deployed in local markets. Could that be something that would interest Lew Dickey?

Of course not.

The smartest radio guy in the industry (at least in his own mind) has yet another play date with local sales that is more like a senior project than a sales strategy.

It’s called Value Alert Notification.

And you won’t believe what it forces sales people to do and how it actually works to kill local sales.

If you are a subscriber to Inside Music Media, click through to unlock the rest of the story. To become a subscriber, it’s as low as 39 cents a day. Sign up here.

Bob Pittman Is the New John Hogan

Nice move.

Hire the man who brought MTV and AOL to prominence and call it a step in the right direction for an outdated radio company to embrace new media.

And why would Clear Channel have to recycle the well-traveled Pittman?

Let me count the ways.

One, Clear Channel owes $19 billion in debt due in two years and has no earthly way to pay it back. That means the company will either be chopped up or sent to bankruptcy – neither of which sounds that bad to me when you look at how other radio companies did when they emerged from bankruptcy.

They did fine. Everyone else got screwed.

Two, go back and read one.

Clear Channel is lucky to generate a few billion a year in profit with its radio and outdoor operations. Not likely that it could repay $19 billion in debt at that pace.

So you do the next best thing.

Turn to unearthly ways to get into digital media and for investment bankers that means hiring one of their own to work with a “management team” so owners Lee and Bain can sell this as a great reason to help refinance that $19 billion in debt.

Or as one of my readers wrote upon hearing of Pittman’s appointment:

“Exactly the kind of call someone who knows nothing about radio would make. The smoothest move since Ted Forstmann tapped Farid Suleman to run Citadel”.

So while others are reading about this game changing appointment of Bob Pittman as chairman of its media and entertainment divisions, you’re likely seeing through the move as one that has more to do with window dressing than substance.

If not, and with all due respect to Pittman, I could have named a hundred executives who could lead the digital way but no – the Clear Channel investment bank owners has to have Pittman who ironically also has experience running the real estate company Century 21 which means it really is all about the real estate.

Now you know that a smart organization doesn’t make a major appointment like this without having replaced CEO Mark Mays who leaves within the next few months. But that doesn’t stop Lee and Bain because whoever that puppet is, the investment bank owners are going to name Pittman as head of media and entertainment anyway.

Who needs to have the new CEO sign off on it?

After all, they are all puppets and Lee and Bain pull the strings.

But beware.

Think John Hogan.

Something big is up. 

How To Bulletproof Your Career

For the past few years the big three consolidators have been firing people by the hundreds if not the thousands.

More cuts are happening even now ahead of the holidays (and the end of the year) and the prognosis is for more cost cutting in the year ahead on a continuing basis.

Many employees of Cumulus have told me that they can’t wait to get out – some have set deadlines for themselves in 2011.

Meanwhile Cumulus is hiring.

Hiring inexperienced people who will work for less without radio industry experience.

On the music side, record labels are not hiring.

The labels are beleaguered. EMI is about to fall and I wouldn’t bet the house on the surviving big three labels because, frankly, there is less need every day for a record label in the digital world.

Many of you ask – how can I stay in the media business and not work for people like the Dickeys, Farid Suleman or John Hogan?

Others want to know where the good jobs are and how to get them.

So, let me address these issues.

The trick is keeping a job you like even when you don’t like the people you work for. Never let them push you out by insulting you, terrorizing you (are you listening, Lew Dickey?) or freezing you out by cutting wages, adding responsibilities and adding insult to injury.

The strategy is: don’t react -- respond.

If you can survive poor employers in an industry that you love, then you’ll want to turn your attention to how to build your value while you are looking for the next career.

And that career, by the way, is either in local radio in smaller and medium markets working for non-consolidated operators or larger cities where people are valued (i.e., Bonneville).

In the year ahead great strides will be made in the mobile Internet. Radio and music industry people are ready-to-go for creating mobile content. I’m doing a segment on this at my upcoming Media Solutions Lab – that’s how strongly I feel about the opportunities ahead. 

That’s why you want to survive as long as possible so you can make the move to either an employer who sees traditional media in a future context or make the jump to new media.

In other words, you want to be bulletproof.

Here’s the plan -- what to read and how to prepare for a new way of thinking.  

Clear Channel Plan: Let Salespeople Make Up Their Own Rates

If you want to know why local sales are down, you can find many reasons – most of them caused by poor decisions made by corporate owners.

Instead of fixing the problems – Clear Channel is now reportedly considering a new way to create even more.

According to Tom Taylor, there is some speculation that Clear Channel is considering revising its sales commission structure in a very unusual and potentially dangerous way. I wish it were a hoax, but Tom’s too good a reporter for that.

All of this nonsense is the best work of Lee and Bain, the two investment bank owners of Clear Channel. The plan is typical investment bank “think” as you’ll soon learn.

The incentive is not on selling more spots.

Not on selling spots in a certain time period such as morning drive.

Not based on any standard that radio sales has ever recognized in well over 50 years. And that’s because the new Clear Channel system is designed to pimp out salespeople because the company can’t give them a product that the marketplace will buy at a fair rate.

I’m sure you’ve noticed how most radio companies – even good ones – are having trouble selling local ads this quarter.

There is a logical explanation.

Take away local personalities and replace them with voice tracking from 1,200 miles away or repeater radio syndication from the home office and you’ve saved money alright, but you haven’t given advertisers and agencies anything to get excited about.

Therefore, local personalities are the best way to get premium rates that drive local billing growth. Okay, so much for that.

Then, owners like Cumulus are reallocating local sales to their home office in Atlanta and therefore the easy business is handled by a national salesperson whose main purpose is not to serve the local client better but to help the Dickeys get away without having to pay the local salesperson’s higher commission.

And finally, local sales is being driven – again – by national centers that dictate who to call on, how to do it, how many calls to make and so on. Therefore, radio selling becomes dialing for dollars instead of building mutually beneficial relationships.

Local sales staffs take their instructions weekly from headquarters and you see how things are working out.

Now the most amazing cockamamie plan of all from the makers of Less Is More.

This new plan could be called Screwy Sales.

Wait until you hear how it works. 

Apple Readies a Potent Blow to Music Radio

Even as the radio industry is fighting a war with Apple to get CEO Steve Jobs to put FM radio on his popular mobile devices, Apple is getting ready to deal a severe blow to music radio.

Not that anyone in radio is noticing.

And I can guarantee you very few know what I am going to share with you this morning about Apple’s latest plan to rethink the way music is presented to its 100 million plus iTunes subscribers that will have catastrophic ramifications for radio.

To put the issue in perspective, keep in mind that most station owners still believe that if you build an iPad or iPhone with an FM chip, they will come.

It is interesting --- and significant – to note that Steve Jobs has basically turned a deaf ear toward radio interests for ten years now. He just doesn’t think his youthful market of changemakers want a radio as part of their mobile devices.

Emmis CEO Jeff Smulyan is the most visible radio executive who passionately believes radio listening would increase if somehow, someway Jobs can be convinced to go with the FM chip. Smulyan cites the success in Europe with FM on mobile.

In such cases, slight increases in radio listening are reported but when times are tough as they are now even the slightest increases are deemed to be worth it.

But not in this country.

Radio on a cellphone or iPod is a non-starter for consumers. The iPod Nano has been available with an FM chip here – a small bone Apple has been willing to throw to terrestrial broadcasting – but it has not even represented a blip in audience ratings.

And other non-Apple mobile products have been offering FM radio with the same flat results.

One thing about Jobs.

He sure knows how to throw his competition off guard.

In this case while radio wants desperately to become part of the cool world of Apple mobile devices, Jobs is about ready to drastically change that cool world and put it further out of reach for terrestrial radio.

This time Apple’s focus is not on FM broadcasting.

It is about music.

After all, music is the content that has led the mobile revolution. Without music at 99 cents (or free) there could be no iPod.

Without an iPod, there would be only radio for music discovery even if radio program directors continued their decades old policy of minimum music discovery (adding only three new songs a week to their playlists).

But consider this.

Jobs faked the music industry out of their business and here is how Apple is going to fake music radio out of theirs

The Dismantling of Citadel’s KGO, San Francisco

Mickey Luckoff has been out as President and General Manager of KGO/KSFO, San Francisco for about one month now.

Luckoff left with his hands in the air and two fingers holding his nose as Citadel CEO for Life Farid “Fagreed” Suleman finally got to him.

Luckoff stayed on after Citadel bought ABC from Disney hoping that he could keep the station he operated for 35 years together. To quote the Bible:

“What Mickey Luckoff has joined together, let no man put asunder”.

35 years – numerous owners later from ABC to Cap Cities and Disney – and then a catastrophic event.

True, Arbitron’s People Meter has been shorting news/talk stations all over the country probably because the drive-by listening rating service only seems to like hit music stations. Even at that, Luckoff kept churning out the money.

Now in one short month, Fagreed Suleman has managed to do what could not be done in 35 years – the dismantling of KGO.

But before we get to what Suleman plans for KGO, let’s look at Fagreed’s so-called life.

Suleman had to eat his $55 million stock award last week when Citadel attorneys had a little sit down with the judge in a lawsuit brought by investment partner R2 – a lender turned shareholder – that called Citadel’s compensation plan "one of the most egregious frauds by a company emerging from Chapter 11."

In all, over $100 million in bonus shares awarded (mostly to Fagreed, of course) just after Citadel emerged from bankruptcy had to be cancelled.

Stop!

Think about it.

Say you have money invested in Citadel and Suleman and company take a $100 million bonus almost as soon as the bankruptcy court gives Citadel to the lenders. You wouldn't like it, either.

Fagreed doesn’t need any introduction to greed – that’s how he got his nickname. Citadel is still in court defending itself against R2. R2 saying the stock awarded to managers vested over two years in their pre-arranged bankruptcy stipulated options that vested over three years. As The Wall Street Journal reported, “R2 complained the restricted stock would dilute value of R2's shares and others owned by the company's former creditors”.

No problem. Citadel just decided to turn these questionable stock awards into options.

There!

Wasn’t that simple?

What should be of equal or greater concern to the lenders turned owners is that Suleman is systematically wrecking the company.

Look at how Suleman is beginning to dismantle KGO right now. 

Career Clinic: 7 Ways To Be the One Hired

It’s the weekend, a good time to focus on our careers and how to either change positions or seek a new one.

The media business is like every other business in a way when it comes to seeking employment but it is also unlike many fields requiring a different approach.

I developed a strategy to give my USC students a leg up on competitors when they were seeking their first jobs. If you try it, it is likely to help you stand out from the crowd and be the one your interviewer will remember and hire.

In this piece, I’ll show you:

1. How one page of pure dynamite will set you apart from other candidates.

2. How to double down on credibility so much so that your interviewer will be pulling for you.

3. All you need to know on building a powerful page on “7 Ways You Can Contribute to” the company at which you are being interviewed.

4. A few dos and don’ts to help stack the deck in your favor. 

Lew Dickey’s “F” In Local Sales

Lew Dickey’s nose is growing.

A few days ago on a quarterly earnings call with investment analysts, the Cumulus CEO went from “tricky” to “slicky” when he boldly reported that national and political ad sales were the leading sales categories.

But then a caller asked the ranter from Atlanta for a more responsive answer about why local sales were off – after all, investors should be concerned when radio, a local business, cannot produce growth in local sales.

Lew did his best imitation of Pinocchio.

Dickey said – only when pressed – that local was about 50 basis points short of flat. For those of you who did not graduate from Harvard and Stanford as Lew did, let me translate that – local sucks.

But you’re not going to believe why – and if you do I have The Holland Tunnel all ready to sell you right there in Hoboken, NJ.

Here’s what Captain Lew is peddling to the public and his employees in confidential memos about why a strategic move he imposed on Cumulus is failing so badly. 

When Radio Stations Don’t Compete With Each Other

Radio stations used to relentlessly compete with each other for the last listener, last ad dollar available and the hearts and minds of their local listeners.

Since consolidation, the recession and live, local radio cutbacks, stations have turned into transmitters and towers of outsourced programming. One wonders if that hasn’t contributed to the steady loss of listeners. Even the People Meter’s hopelessly inflated numbers that also include drive-by listening barely can keep station ratings treading water. 

How important is competition and where has it gone?

I’d like to get into that this morning because I believe it is crucial.

If you are already a subscriber, thank you very much for joining our group and you can click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Why investment banks want less competition (in their own words) and why radio needs more (in mine).

2. How Pandora has become a major competitor to radio and why radio is ignoring the popular customizable programming service even as Pandora gets ready to double down and be more of a local competitor.

3. What is the curse of buying your competitor?

4. Why do investors hate radio so much today?  No group has been more vocally against terrestrial radio than the investment banks that helped ruin it.

The Promise of Hyperlocal Media

One of the things I am most excited about is hyperlocal websites and content distribution.

There is growing evidence that people without broadcasting or journalism backgrounds have made their way into this area with great success.

While the money isn’t there yet, I’ve got a plan for that. I am devoting time at my upcoming Media Solutions Lab in January to the promise of hyperlocal media.

This new hyperlocal media business was meant for radio people and this morning I would like to tell you more about it.

If you are already a subscriber, thank you very much for joining our group and you can click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. What the critical difference is between low powered FM (also called hyper local by some) and online, mobile and commercial radio hyperlocal that I am tracking.

2. How local should you go – you probably won’t believe it, but I’ll tell you.

3. Why hyperlocal content is the perfect startup for radio station employees – current or recently let go.

4. The three ways to monetize hyperlocal.  Don't forget that!

5. Enhancements that can be added to build even richer content.

It’s all right here. 

The Music Industry vs. Radio

Everyone seems to know the blow-by-blow between the NAB and record labels over the performance royalty tax.

Last week NAB’s ambitious CEO ex-senator Gordon Smith bamboozled his board of directors to go along with musicFIRST’s basic offer to make radio pay up in return for some minor concessions.

That we know.

What many may not know is:

1. The labels’ end game.

2. The real cost that has not been addressed by anyone.

3. Why Cumulus and Citadel are on the side of the music industry.

4. My advice on how to nip this tax in the bud right now. Any station can do it starting tomorrow.

5. And, how to make a profit with radio stations cutting out record labels – if they have the courage to resist the tax and move in another direction.

Angry Listeners

In the upcoming election tomorrow it appears the electorate is angry.

When they get mad at politicians, they vote them out of office.

Increasingly, in the media business, listeners, viewers and consumers of content have many more options than ever. And they have their own ways of voting the media in their life out. 

This morning, I’d like to delve into why our audiences are increasingly angry. And they have options. A lot of them.

If you are subscriber, thank you very much for joining our group and you can click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in today’s piece.

1. What it takes to get a good read on audience content preferences in the digital age.

2. Why it pays to take the pulse of consumers all day through Twitter and other means before problems emerge that could cause irreparable harm to your brand.

3. Apple’s secrets to customer success. I have a valuable link for you about how Apple works to please consumers.

4. How to sense when audience sentiment is changing in a world this fast and with so many options.

5. The one thing that audiences insist that you do for them.  Are you doing it?

6. How to avoid making listeners feel they have outgrown their need for the content you provide.

The answers start here.

Ask JD: “What Constitutes a Dream Promotion?”

This weekend, one member of our media network wants to know how to forge a better bond between the radio station, listener and advertiser keeping in mind today’s economy.

If you are a subscriber, thank you very much for joining our group and you can click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. Four elements of a dream promotion (one of them is fantasy of the mind). Know all four before coming up with your next effort or you risk failure.

2. How should you adapt promotions to The People Meter?

3. 9 ready-to-go Dream Promotions. Only subscribers will see them so there is still time to beat your competitor to the air with one.

4. Low cost, no cost and advertiser friendly dream promotions.

5. One involves taking over the radio station.

6. Another will make your listeners beg you – I mean that – beg you to play more commercials. (Read and see why I am not kidding).

7. A dating promotion built around matching musical tastes – all the details.

8. Giveaway free jobs (I’ve done this one and it works).

All these and five more start here. 

The 6 Hottest Media Growth Businesses to Watch

We all know that traditional media has been declining.

Newspapers started to lose their reason for being long before the Internet.

Radio moved away from its local model to save money for its investment bank owners and that hasn’t worked out too good.

Television is feeling the pressure of YouTube and other video services like Hulu as some 40% of all network television viewing is now done on a computer. So much for all those HD TVs out there.

The record industry is hanging on to CD sales for the majority of its revenue even at a time when consumers have moved on.

The convergence of traditional media with new media never happened.

What has happened is the arrival of social networking and mobile devices that are critical to the way more and more of us – no matter what age – are gathering information and accessing entertainment.

This morning, I’d like you to consider what I have identified as 6 of the hottest media growth businesses to watch. You may be working in traditional media or may just be an interested entrepreneur or perhaps an enlightened radio owner, but I think you’ll want to know these.

I have been working on this to prepare for our discussion at my upcoming Media Solutions Lab in January and thought you’d like to see what the future looks like so I am sharing this with you this morning.

If you are a subscriber, thank you for joining our group and click through now to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. The hottest (and my favorite) new business startup idea for media types that is already being tried in some cities around the country. Hint: it is very local and if you like the concept, you’ll want to get there first.  I'll link you to a popular hyperlocal site.

2. A new type of broadcasting that doesn’t involve a tower or transmitter. Heck, it doesn’t even involve Internet streaming. And yes, you could do this for a minimum investment tomorrow.

3. A publishing and blogging platform that can make you money if – if you have expertise in a niche area of interest.

4. How radio can become a growth business again. This is what I would do if I owned a radio station in the era of new media.

5. A business built around social networking that every media exec could start if

6. The replacement for network and local television – yes, you can do it yourself and catch a popular trend away from traditional TV.

Can you get a taste for why I am so excited about these evolving media growth businesses?

Learn more about them, right here. 

NAB Okays Radio Royalty Sellout

The NAB isn’t waiting for the elections to take place in a few weeks.

Not waiting to win a consensus of members.

CEO Gordon Smith, a former U.S. Senator and future lobbyist somewhere other than radio, has given the green light to complete a deal that would saddle radio stations with $100 million in new music taxes very soon.

In an arrogant and defiant mood, Smith will use his own NAB board as hostages to provide cover.

How serious is the threat this time and what are you not being told. I’ve prepared a thorough intelligence report for you this morning.

If you are a subscriber, thank you for joining our group and click through to unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get in this piece.

1. The real odds that this much talked about performance royalty tax will become a reality for radio stations – and when.

2. NAB CEO Gordon Smith’s motive. Why sell out your members -- most of whom oppose this tax. You won’t believe why Smith is doing this.

3. What percentage of an average station’s bottom line will the new NAB Tax on Radio represent? And remember, the performance royalty tax on radio comes right off the bottom line.

4. The chances of the $100 million tax not going up -- with examples from other countries that have already given in to the music industry.

5. Why the radio tax is chump change to the music industry. The real goal of musicFIRST and why bringing radio to its knees is so important to them. What the music industry is really after.

The answers start here.

7 Bold Radio Predictions

In the next 12 months or less, a lot of things will change in the radio industry.

Now that radio has largely become a national repeater network of non-local content to save costs and eventually make more money for their investment bank owners, monumental change is ahead.

I’ve got some predictions for you here – and my readers who have been following me for a while now know that I never back away from a prediction.

If you are a subscriber, thank you for joining our group and click through and unlock the content.

If you haven’t subscribed yet and would like to access this story, let me tell you what you will get.

1. The number one threat to radio audiences. I name it and no, it is not the Internet. You’ll never guess. If you guess, write to me, I’d be interested to know.

2. I’ve got the line on what will happen with regard to the record industry’s attempt to win a royalty tax from radio. And a timeline.

3. Of Cumulus CEO Lew Dickey, Clear Channel President John Hogan and Citadel CEO for Life Farid Suleman one of them is not secure in their job.

4. I know – and you will, too – where Howard Stern is going after the end of the year.

5. How much longer radio lay offs will be going on. I’ll pinpoint one moment in time and name the group I expect to make the most cuts.

6. Even if radio gets the mobile industry to enable an FM chip, here’s what top radio executives missed – a golden opportunity bigger than FM radio on a cell phone. Can you guess?

7. The outlook for radio managers, salespeople and talent in the mobile Internet. And what that opportunity is.

The answers begin here. 

Ask JD: “I lost my job, what are my media options now?”

There are many people who have been laid off or fired from jobs they love in radio and the media business. I often get the question, how do I stay in the business doing something that has some upside growth potential.

This weekend, I have 5 idea starters for you. Things you can do for little or no money – with or without partners that can be revenue positive. All you need is a computer, a work ethic and the experience you bring from traditional media.

• What a fired on-air personality could do to port their franchise over to new media.

• An iPad business idea perfect for the talents that radio people possess

• The number one hottest way to create website and mobile content that you’ll be hearing a lot more of in the months ahead

• Blogging for money

• One-big day a year – a big one -- and idea #5 reveals where to begin. 

Ask JD: “I lost my job, what are my media options now?”

There are many people who have been laid off or fired from jobs they love in radio and the media business. I often get the question, how do I stay in the entertainment business doing something that has some upside growth potential.

This weekend, I have 5 idea starters for you. Things you can do for little or no money – with or without partners -- that can be revenue positive. All you need is a computer, a work ethic and the experience you bring from traditional media.

• What a fired on-air personality could do to profitably port their franchise over to new media (clue:  it's not a stream)

• An iPad business idea perfect for the talents that radio people possess

• The number one hottest way to create website and mobile content that you’ll be hearing a lot more of in the months ahead

• Blogging for money

• One-big day a year – a big one -- and idea #5 reveals where to begin. 

Moving Beyond Reinventing Radio

Every time Apple gets the whole world to focus on their new product announcements, it makes me realize that, unlike the media business, Apple doesn’t reinvent things as we try to do.

They invent new things.

This morning I am going to suggest that maybe this is the right time to move beyond reinvention to actually inventing new things. But different skills will be needed and we will have to fundamentally change the way we think.

If you are a subscriber, click through and unlock the content.

If you haven’t subscribed yet and would like to access the story, let me tell you what you will get.

1. Why the obsession with reinvention and why it never works.

2. How record labels could have invented a prosperous future in partnership with their old buddies, the radio industry, if only they could have …

3. How reinventing radio actually made things worse. I’ll cite 3 great examples from Cumulus, Citadel and Clear Channel

4. My three principles of “How to Invent” – what I use when I brainstorm with media groups.

5. How to know what can actually be invented in an existing company.

6. Overcoming the hurdle of rules and budgets.

7. How to assure success.

8. Plus, Apple COO Tim Cook’s magic words expressed this past week that will actually make us wake up and have the courage to attack our own brands in the name of inventing the future.

Inventing starts here. 

The Non-Commercial Commercial Radio Station

I’m often asked to show new options for terrestrial radio stations that could increase audience and improve revenue. I am going to share such a concept with you this morning.

The Non-Commercial Commercial Radio Station as I envision it is one piece of a blueprint that includes seven strategic points.

If you are a subscriber, click through and unlock the content.

If you haven't subscribed yet and would like to access this story, let me tell you what you will get:

1. The challenges and opportunities of eliminating or reducing commercials as a way to increase revenue

2. How many spots you can get away with. I’ll name the number.

3. What compelling programming you’ll need to emphasize in order to get the best results. Elements that listeners crave.

4. How to lure listeners into paying for memberships to certain content that you can create.

5. The killer app – how to monetize a radio station with more money than you could bring in playing just commercials as your main source of revenue. I name some sample categories.

6. The Zen of a new age radio station – what must it possess or else reducing commercial loads is a waste of time.

7. The right way to do mobile content. Tie-in to on-air personalities or create new personalities for mobile? The real advantage to being a radio station in the digital age (and playing commercials or voice tracking is not what I have in mind).

The game plan begins here.

Randy Michaels Out — The Noise You Can’t Employ

Randy Michaels is out as CEO of Tribune Company according to The New York Times.

It is ironic that Michaels was brought down by another newspaper since he has a history of bad relations with independent publications he can’t control. The Times blistered Michaels and the frat house manner in which he ran Tribune in a recent article that put pressure on the Tribune board.

Michaels got away with it when Sam Zell was principal owner. But Zell is out and now so is Michaels. The Tribune board has had enough of the under performing CEO and his loyal band of radio people.

Randy always called his body of work “the noise you can’t ignore”. He used that catch phrase at several companies he ran. Unfortunately, the noise caught up with him.

Will Farid Suleman, John Hogan or Lew Dickey be next?

Inside Randy Michaels’ Firing of Lee Abrams

It took The New York Times to get Tribune Company to rein in the objectionable behavior that has poisoned the atmosphere at the troubled newspaper, television and radio company.

Last week Lee Abrams, the chief innovation officer at Tribune, recruited by CEO Randy Michaels, got snagged for sending out inappropriate videos not suitable for the workplace including one that was degrading to women.

He quit or had to quit – you can split the difference.

Degrading to women is a theme that has happened over and over again in Michaels’ career.

But this time, it was the affable Abrams who took the fall. Randy had no other choice. It was either Lee or me – and Michaels chose me.

How about this for chutzpah (shameless audacity; impudence):

Michaels, the same Randy Michaels who enables this type of sexually graphic culture, called his pal Abrams’ email: “in extremely bad taste”.

Whoa!

And what has gotten into Randy Michaels? Randy even said it was "the kind of serious mistake that can't be tolerated” according to a story in none other than The Chicago Tribune.

But then again, you can’t believe what you read in the papers these days or can you?

So Abrams took the fall for Michaels.

Randy Michaels acts like he has never had a poker playing, cigar smoking, lewd bash with these very employees on the hallowed ground of the Tribune Building and like that, everything goes away.

Not so fast.

I’ve got the video for you that got Abrams fired.

You can decide whether you believe Lee was sincere in his apology when he said he sent it "in hopes of inspiring them (employees) to reconsider print and broadcast convention”.

Here is the rest of the story with the most important 4 things Michaels, Abrams and his frat house crowd missed that you don’t want to miss.

Why?

Because this kind of mismanagement is going on in other media companies. And you don’t want to be unwittingly contributing to your own downfall. 

Youth and Radio’s Future

This article contains:

• The most important strategy for garnering a youth audience going forward

• Who is best qualified to be the program director of today’s youth-oriented radio

• What mistake radio stations are making that plays right into the hands of popular services like Pandora

• What is a radio station’s best “insurance policy” against Pandora

• Why People Meter-driven stations are succeeding by attracting listeners who believe it or not – do not listen and why it is so dangerous to your franchise.

• The one thing not to do from a strategic standpoint in planning radio’s future youth initiatives.

Citadel’s Fraud

It’s one thing for Citadel employees to complain about CEO Farid “Fagreed” Suleman signing a $43 million new contact right after the company emerges from bankruptcy.

It’s quite another thing when a hedge fund – that’s right, hedge fund – gets itself all hot and bothered over a mere pittance of $110 million in stock.

That hedge fund, R2 Investments, has petitioned a U.S. Bankruptcy Court to stop the awards that are planned for 2011 and 2012. R2 is outraged. Says Citadel committed a “shocking display of corporate greed and dishonesty” and “one of the most egregious frauds by a company emerging from bankruptcy under chapter 11.”

Greed?

It sounds like the pot calling the kettle black.

R2 is mad because while radio people can’t understand how Suleman took Citadel into bankruptcy and then out again without missing a beat or a dollar, you can’t do that to a hedge fund. They want theirs.

What’s theirs?

How about $55 million in stock grants – mostly to Suleman but also to his puppet board of directors who reportedly received $1 million each to make Farid’s giant compensation go down a little better for them.

On the surface, R2’s lawyers say the usual stuff – Farid’s actions diluted its holdings in the company and alleges that the awards are equal to each shareholder writing a check of 7.5% of their stock’s value and giving it to CEO for Life Suleman and the board.

A hearing is scheduled for November 3, but I already know how it will work out for Citadel, R2 and Citadel employees.

Here are the three options. Let’s see which one you like.

Clear Channel, Citadel & Cumulus Firing Plans

It’s only a little more than two months before Christmas and you know what that means?

Scrooge-like radio consolidators are getting ready to give themselves the gift that keeps on giving – a lower payroll through next year and beyond.

We’re already seeing ominous signs by these bellwether radio groups that indicate they are already starting to relieve themselves of additional talent.

This couldn’t come at a worse time.

Radio execs are distracting the press, the public and advertisers touting yesterday’s announcement from Microsoft that the new Window’s Phone 7 Operating system will include the FM radio capability they have been screaming about. But that means before the holidays, radio will be firing a lot more people on and off-the-air while a host of phone manufacturers are making FM available on Verizon, Sprint, AT&T, T-Mobile and a number of other new phones.

Think of it.

More ways to hear FM radio with fewer people to do FM radio.

How insane is that?

Let’s look at the radio groups most likely to go on a firing spree this holiday season and I’ll end with 5 specific ways how you (personally or as a station) could hurt them really badly if you’re competing against these shortsighted bean counters. 

The New Cumulus Firing Squad

Cumulus Media is apparently looking ahead a few months to when debt payments are once again due.

Cutting executive pay, perks or stock is apparently off the table.

Firing numerous people in a systematic way in a manner so dramatic that it leaves a five-station cluster with only 3-4 people on site locally to run it.

Now comes word about the new Cumulus “Firing Squad” from inside accounts that in some cases have reportedly left up to 14 people out of work in a single day.

How it is reportedly being done under the radar and how Cumulus reaps great savings by having a small handful of roving managers oversee their local radio licenses.

But there are also unintended consequences.

Here’s a report from a Cumulus employee:

The New Rules of the Media Business

My network of readers is on it. I must have received 100 copies of this week’s New York Times article on Randy Michaels, Sam Zell and the counterculture at the financially troubled Tribune Company.

I’m somewhat of an authority on Randy having stared him down during his days at Clear Channel as the top gun there. And you, could probably have written your own article on this most complex, talented and enigmatic media executive.

I read that article wondering how large media companies with every advantage are failing – Tribune is not alone.

Clear Channel.

Cumulus.

Citadel.

A host of radio consolidators.

The big four record labels – every one of them. TV networks.

Newspapers.

What is it that these failing ventures all have in common that we should do our best to avoid? 

The Mickey Luckoff Lockout

I guess it’s impossible to quit Farid Suleman, the Citadel CEO for Life.

Legendary and well respected KGO/KSFO, San Francisco President/GM Mickey Luckoff had it up to here with Suleman’s meddling on Monday when he in essence said you can’t fire me, I quit.

The next day, Sillyman and his circus clowns pulled off one of the most embarrassing stunts even in the pitiful age of post-consolidation. When you hear the details it will make you realize why radio is in the mess it is in right now.

I’m going to bring it all back alive right here with the inside story of class vs. crass that led to one of American radio's best managers being locked out of the station he ran for 35 years.

Mickey’s Monkey

Yesterday, KGO/KSFO President & General Manager Mickey Luckoff finally got the monkey off his back that has been hounding him for the past three years.

Luckoff fired his boss -- Farid "Fagreed" Suleman, CEO of Citadel.

I’ve got the inside story for you on what happened and why – and why now?

After all, the newly non-bankrupted Citadel Broadcasting needs KGO and KSFO in San Francisco to continue to print money – the better to fund Suleman’s new deal.

You won’t believe the details on their relationship and what it was like for Luckoff to go from ABC management to Mickey Mouse management. You’d think previous owner Disney would have been the Mickey Mouse operator but it turned out it may have been Citadel.

Luckoff spent 35 years as the driving force behind KGO’s news/talk format working for ABC, Capital Cities, Disney and Citadel. He has won tons of awards. Raised millions for lots of good causes. Attracted and kept some of the greatest radio talent on-the-air.

When I spoke with Mickey yesterday I told him he should get an anti-nausea award for not getting sick to his stomach watching Fagreed mismanage the company.

The 74-year old Luckoff is upbeat. He’s getting married at the end of the year. Will write a book about his experiences. It’s all good now that he has ended his long national nightmare.

In a moment you’ll know the proverbial rest of the story. And when Luckoff wrote his resignation letter (you won’t believe it). Plus, the straw that broke the camel’s back.

I’ve compiled a list of eight reasons why Luckoff left his employ after three and a half decades.

So here is the inside story you won’t be reading in the happy talk press this morning:

How Much New Media Must Radio Do

At first, Bruce Reese’s comments made at Kurt Hanson’s RAIN Summit in Washington, DC this week startled me.

According to press accounts, Reese, the Bonnevile CEO, said, “I’m not sure I see streaming as a big revenue source, at least for our company”.

Say WHAT?

Bonneville is the one radio company actually making significant money from new media.

Even at this very moment – after years of recession – some 6% of Bonneville’s year-to-date net revenue and 8% of its net operating income are a direct result of digital endeavors.

Insiders at Bonneville say that the corporate edict is to grow those numbers in the year ahead while spending next to nothing to do it. In other words, Bonneville is just like other radio groups in that when it comes to new media, it throws nickels around like manhole covers.

I am a great admirer of the way Reese runs Bonneville, arguably the most employee-friendly company in radio. And while I don’t agree on his choice for NAB CEO, Reese is a smart radio guy who gets it.

That’s why I am wondering aloud why Reese is publicly throwing cold water on the notion that digital media is going to be a huge part of radio’s future prosperity.

If you consider new media advertising, you’ll note that during the almost three year economic downturn radio has lumbered through, only new media posted growth numbers in ad revenue. I believe when a full recovery is felt, new media ad sales will continue to outperform traditional advertiser options even as others recover.

So what is Bruce Reese up to when he talks about streaming as more of a promotional than revenue generator?

In fact, here’s five things Reese knows that I don’t think he’s sharing with his competitors:

NAB’s Phone-y FM Chip Diversion

Before this piece is over I will try to offer you some rational and strategic conclusions about the current National Association of Broadcasters plan to needlessly expose radio stations to $1 billion in added music royalties annually to settle with the RIAA.

I’m going to name names.

Delve into possible motivations for you to consider and then offer a prognosis for what is likely to happen.

First, an update.

Any legislative action on this issue is dead while Congress returns home to campaign for reelection.

What’s ironic is that what the radio industry is likely to observe after election day is a Congress more sympathetic to the interests of the radio industry. Of course you know that, right now, Congress is about split evenly between defending the interests of local radio and standing up for the music industry.

Here’s what is likely to unfold:

Radio’s Believe It Or Not

I love Ripley’s Believe It Or Not.

You do, too, from what you tell me because I have adapted the Ripley format to the sideshow currently going on in the business you and I love so much – radio.

On the real Ripley website you can find video of a couple being married by a robot.

A three year old Chinese girl who drinks liquor and smokes after surviving a car accident and a coma.

And a violinist who actually plays the instrument during brain surgery.

But I’ve got all that beat this time with what radio consolidators are up to – real life stories that are hard to believe but true.

In other words, Radio’s Believe It or Not.

• A Station That Requires Recycling Trash Over Programming

What Radio Should Be Doing on the iPad

(From left to right with my niece Jaime, daughter Daria, wife Cheryl)

Okay, we’ve talked about the future of the iPad for years now. That’s right, I told you, my readers, it was on the way over a year before it was introduced by Apple CEO Steve Jobs.

Now on to what radio, the record business, publishing and TV should be strategizing.

First, this quote from The Economist that I think sets the stage:

“THE advertisement for Newsday’s iPad application starts blithely enough. A man in a shirt and tie sits in the kitchen, reading the New York newspaper on his tablet computer. He turns the device on its side and watches the live feed from a traffic camera. Then a fly lands on the table. The man quickly raises the iPad and smashes it down, shattering the glass. The ad implies that the iPad is superior to old-fashioned print in all sorts of ways, just not every way. It is a joke—but also a good summary of how newspaper and magazine outfits have come to feel about Apple’s product in the eight months since it was unveiled”.

It hasn’t even been a year since Apple’s iPad has been in the hands of consumers with so many options and already the iPad promises to be the content delivery system of the future with all its advantages and a few disadvantages. Some analysts estimate that over 20 million iPads will be sold in 2011 alone.

You’ll see the expected ego fight between media titans and Steve Jobs. I’m betting Jobs will out maneuver them. He just knows what works with this new generation -- not that his ego is any smaller.

After FM, Where Does Radio Go?

You’ve no doubt been reading about the rush that has been going on of late as owners are porting their AM radio stations over to FM.

Bonneville was one of the early pioneers of moving AM brands to FM because, frankly, listeners have migrated over to FM. In fact, they migrated a long time ago.

It is remarkable but one thing has not changed – listeners will listen to AM radio if they want to hear what the station is broadcasting. These available AM listeners do tend to be older and the move to FM makes sense if a brand is worth protecting.

Stop right there.

Fast forward another five or ten years and ask yourself where will great FM radio brands be connecting with audiences then – online, on cell phones, iPads or still on the FM band?

While moving valuable listening brands from AM to FM appears to be a no-brainer, one has to wonder why it took 20 years for this migration.

There are several interesting points:

Cumulus Sues Ex-GM for $1 Million

Here’s an inside story you won’t find in the happy talk press.

The Dickey family is channeling its mean genes in what appears to me to be a retaliatory strike against a manager who had the audacity to – well, quit and get a better job with Cox.

Kristin Okesson left the Dickey Dynasty as manager of the Danbury, CT and Westchester, NY clusters. Let’s do what they do before you see the next episode of an HBO original series – recap.

Previously on Entourage (Lew, John, Gary Pizatti) …

The Dickeys took Okesson to U.S. District Court in Bridgeport and in a court opinion handed down on April 22 of this year, the judge interpreted the employment contract at issue largely in Okesson’s favor. She wasn’t ordered to stay away from previous Cumulus customers in Danbury.

The judge did prohibit Okesson from helping a fellow employee to spring from his imprisonment and was told not to solicit Cumulus employees directly. She also had to return some items in dispute that were alleged to be confidential.

And that was it.

Until now.

Music Without Radio and Radio Without Music

In the past week, there have been two examples of what happens when an artist decides to market without radio airplay while another tries to get airplay she believes she deserves based on Billboard progress.

Both are fascinating and revealing and I thought you would enjoy hearing about them.

The Bed Intruder Song.

The story of a crime that happened in "singer" Antoine Dodson’s family.

Dodson did an interview with a Huntsville, AL TV station after an intruder broke into his family’s house and attempted to rape his sister.

The video interview became popular because of Dodson’s dramatic delivery style in which he talked to the audience as well as the person who attempted the rape. Dodson used colorful language and raised the ire of TV viewers who complained to the station. The station defended Dodson and said that censoring him would be worse than his graphic style.

The video went viral in the form of the Bed Intruder Song some have called the one awesome use of Auto-Tune ever. Auto-Tune is software that can make speech sound like singing. The Gregory Brothers turned an angry rant into a pop song that has sold about 100,000 copies on iTunes and is 94 with a bullet on Billboard for the week of September 18.

The YouTube video has been seen over 20 million times before some genius took it off -- I am scratching my head here.

All of this with little to no radio airplay. The subject matter is a deterrent to over-the-air radio but still – this is an example of a song taking off without a record label, promotion teams and radio station airplay. It’s all viral.

Then, there’s the dilemma of singer Arika Kane.

4 Bold Media Predictions

Predictions are just teasing unless they turn out to come true.

The Clear Channel demise

Howard Stern, Digital Pioneer

Adam Carolla may be able to attract 400,000 podcast downloads and not make money, but Howard Stern can.

Sirius Satellite Radio listeners who have to lumber through the negotiating period running up to every Stern contract expiration are used to the game.

Talk that Stern will not be back.

That he’ll return to terrestrial radio (not likely).

Just do three days a week at Sirius for the same money and on and on.

Howard Stern is one figure who could make it in digital app-dom if he wanted to do it.

But stop!

I have not lost my mind. I’m betting he will be back with Sirius and a deal will be cut and all will be fine. However…

What makes Howard Stern an ideal candidate to marshal his audience and direct them to the digital space is his ability to create unique, compelling and addictive programming unlike other talkers of his ilk.

Stern is too smart to do a radio show online. At least I hope he is.

Stern understands that the best way for him to make the switch is to offer his bits in separate units that can be accessed as needed or wanted on mobile devices. He was born to be on iPads and there will be over 20 million more of them sold by the end of 2011.

Wise enough to smell money from event marketing, merchandising and other non-traditional ways.

Don’t rule out subscriptions. As you know I’m betting that pay is an alternative to free going forward for compelling content. Stern could get paid subscribers for a reasonable rate. If the NFL can get over $400 for its online football package – and it does – Stern can get a dollar or two a month from his loyal fans.

Self-promotion? Who is better?

6 New Mobile and Digital Trends

Have you heard about what Sears is doing?

Sears Auto Center is conducting a marketing campaign online for drivers all across the nation this summer.

Their mission: Take $1,500 for gas, food and lodging and make a video introduction of yourself with those going along with you then Tweet, blog, report to Facebook and video your adventure.

Some think Sears has pulled off a TV reality series without TV for the new age for pennies on the dollar.

Sears Auto signs have to adorn participating cars and they will use social media as content along with pre-recorded video introductions.

 

Cumulus Invents Hifiring

From the radio group that brought you sales meetings with spy cameras comes the latest innovation in Harvard educated CEO Lew Dickey's arsenal of weapons.

It is called Hifiring.

That's the art of hiring people at the very same time the company fires an equal or greater number of employees.

 

Farid Suleman’s Immaculate Deception

Late yesterday afternoon The Wall Street Journal reported what you and I already knew which was Citadel CEO Farid "Fagreed" Suleman is preparing to file for bankruptcy by the end of the year.

Merry Christmas and Happy Holidays -- now that The Journal reported it, it must be true.

Even as you read this Citadel is seeking lender approval of a prearranged Chapter 11 bankruptcy.

When Hiring Local Costs Radio Jobs

CBS Radio President Dan Mason had to spend some money to hire TV personality and former radio dj Carson Daly to do morning drive at KAMP in Los Angeles.

Amp -- a newer version of Clear Channel's CHR market leader KIIS.  Kiss will now pit Daly against Kiss Ryan Seacrest the first week in January.

It's good.  It's local.

But wait.

Citadel With a Noose Around Its Neck

Citadel CEO Farid Suleman is as arrogant as ever!  He did an interview with Inside Radio that was published Monday and admitted making no mistakes. It's the economy -- not him.

And while Farid said every option was on the table regarding their debt payment that Citadel is coming up empty on January 15th, he referred to the bankruptcy option as the word.

Mobile is the New Radio

My dear friends in the radio business to a great extent see themselves in the 24-hour news, information and entertainment business. That is going to have to stop. Technology is at work. The TiVo and its clones allow viewers to take from TV instead of waiting for TV to give. Consumers like the control they are getting over their television entertainment. Radio has been awesome at being there for listeners since it was invented, but being there is not going to be enough in the mobile future. I see mobile radio "stations" (if I can call them that) as shorter form offerings. Maybe 30 minutes worth of programming that mobile users can&hellip