In the past week, there have been two examples of what happens when an artist decides to market without radio airplay while another tries to get airplay she believes she deserves based on Billboard progress.
Both are fascinating and revealing and I thought you would enjoy hearing about them.
The Bed Intruder Song.
The story of a crime that happened in "singer" Antoine Dodson’s family.
Dodson did an interview with a Huntsville, AL TV station after an intruder broke into his family’s house and attempted to rape his sister.
The video interview became popular because of Dodson’s dramatic delivery style in which he talked to the audience as well as the person who attempted the rape. Dodson used colorful language and raised the ire of TV viewers who complained to the station. The station defended Dodson and said that censoring him would be worse than his graphic style.
The video went viral in the form of the Bed Intruder Song some have called the one awesome use of Auto-Tune ever. Auto-Tune is software that can make speech sound like singing. The Gregory Brothers turned an angry rant into a pop song that has sold about 100,000 copies on iTunes and is 94 with a bullet on Billboard for the week of September 18.
The YouTube video has been seen over 20 million times before some genius took it off -- I am scratching my head here.
All of this with little to no radio airplay. The subject matter is a deterrent to over-the-air radio but still – this is an example of a song taking off without a record label, promotion teams and radio station airplay. It’s all viral.
Then, there’s the dilemma of singer Arika Kane.
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