Pressure Coming to CBS Employees

INSIDE . . .

  1. What corporate plans to do after 6 straight quarters of missing their numbers – and as you’ll see, it isn’t going to be pretty.
  2. How managers and employees are about to get their butts kicked.
  3. How the fix is in – even at their best why CBS Radio can no longer turn a profit.
  4. What about laying off more employees until the radio division turns a profit.
  5. Fascinating take on who has the most job security at CBS Radio now.

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How Many Year’s Satellite Radio Has Left

INSIDE . . .

  1. In what year will SiriusXM crash and burn like Pandora is now.
  2. How satellite radio and terrestrial radio have their fates tied together.
  3. Why 86 million Millennials 18-34 won’t pay for radio.
  4. Why this same group won’t listen to free terrestrial radio either.
  5. What is the secret ingredient that radio fails to give the largest group of listeners.

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Entercom Lines Up CBS Radio

INSIDE . . .

  1. How yesterday’s Entercom earnings report reveals their plan to buy CBS Radio stations.
  2. How much financing could they get for that huge price tag.
  3. What Entercom excels at in programming compared to iHeart, Cumulus and CBS.
  4. The mistake Entercom is not making in selling spots that their competitors are making.
  5. What’s the real reason a formerly inept radio group is outperforming its competitors.

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Here’s Rush Limbaugh’s New Deal

INSIDE . . .

  1. Does Rush stay or does he go – the decision.
  2. If he stays, what does he earn (compared to the $400 million he made in 2008).
  3. What about those troublesome licensing contracts Premiere stuffed down the throats of Rush affiliates.
  4. The declining ad revenue situation and how that affects Rush’s future.
  5. What market is left for a conservative in the age of rising socialism who appeals primarily to people over 65 – big enough to renew Rush?

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Blockbuster Radio Merger in the Works

INSIDE . . .

  1. Which groups are under pressure to grow or go.
  2. What is the catalyst that will spring this multi-group merger.
  3. How many estimated moving parts will be in this blockbuster.
  4. When – the best estimate.
  5. 5 radio groups that have to get some of these stations or they die.
  6. Early warning: some of these buyers could be your next boss. That can be good or really bad as you’ll see.
  7. The one surprising radio group that is likely to sit out any further acquisitions.

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Just How Cheap Is Beasley?

INSIDE . . .

  1. The story of an employee who worked for free – illegally and with the apparent blessing of Beasley management. Talk about cheap.
  2. Details on how Beasley is going to slash Greater Media until you don’t recognize it.
  3. Some jaw-dropping major shakeups coming once Beasley gets control of Greater Media.
  4. Desperate ad sales that competitors feel will drive rates even lower in the Greater Media markets they are about to take over.
  5. The formats most likely to be goners when Beasley takes over Greater Media.

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The Dismantling of Greater Media

INSIDE . . .

  1. Why this merger sucks for employees of Greater Media.
  2. How long it will take to eviscerate Greater Media stations as we currently know them.
  3. What will be first to go.
  4. Why the way they downsize Greater Media matters to CBS stations they are also looking at buying.
  5. What about iconic brands and local listener loyalties – how Beasley plans to deal with that.
  6. Why a computer in the closet is the new radio station.
  7. A real time Beasley failure story that will send chills through their new Greater Media employees.

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The Fall of Roger Ailes

INSIDE . . .

  1. Did he or did he not harass women?
  2. Why the fall of Roger Ailes conveniently coincides with the fall of cable news, radio news and newspapers in print and online.
  3. Why you’ll have to change your ways to have any influence with 18-34 year olds from now on.
  4. Four strategic changes to increase credibility with 18-34 year old Millennial audiences.
  5. Do commercials matter or will 18-34 year olds tolerate them like mom and pop did.

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Fallout from the Beasley/Greater Media Purchase

INSIDE . . .

  1. Why Beasley is either the smartest damn radio company in the world or the dumbest.
  2. Now we know why Greater Media was cutting costs in the past few weeks – will they continue?
  3. How does the Beasley buyout of Greater Media affect its part in any CBS Radio purchases.
  4. How this changes everything for – you guessed it, CBS Radio looking to sell its radio group.
  5. Why jobs and careers are now on the line at Greater Media.

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The Other CBS Sell-Off Partners Identified

INSIDE . . .

  1. More details on what could arguably be the most complex breakup of a radio group – ever.
  2. The deal CBS is reportedly working on now that would replace its announced IPO.
  3. The one buyer that has to be part of this deal or any CBS breakup will fail.
  4. A little-mentioned radio group that could easily take the CBS news and sports stations off their hands.
  5. This never-mentioned potential buyer who could be a big part of the CBS sell-off.
  6. How many buyers it will take to liquidate all the CBS radio stations and bag the planned IPO.

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The Secret Entercom-CBS Radio Talks

INSIDE . . .

  1. The secret talks designed to blow a deal wide open.
  2. Why CBS thinks it has found its sucker in Entercom.
  3. Why Entercom thinks CBS needs them to avoid an unappealing IPO.
  4. The firing underway at Entercom ahead of any deal.
  5. If you work for CBS, here’s why you should be careful of what you wish for.
  6. The chances that the wimpiest group could wind up with some of the mightiest.

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Keep An Eye On Entercom

INSIDE . . .

  1. Details on a potential big bold move ahead.
  2. The question: will CEO David Field have the balls to pull this off.
  3. What’s the one move reportedly being considered that could change the future course for Entercom.
  4. How Entercom could keep their quarterly revenue growth going under this new plan.
  5. Sources spill about secret talks that could upend Entercom and the radio business.

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CBS Spin-Off – The 2 Best Options

INSIDE . . .

  1. Here’s how the CBS Radio spin-off will go down – I’m putting it in writing.
  2. Why you want to look beyond any IPO to see how the dissolution of CBS Radio evolves.
  3. Why you should look to an arrangement never before tried with radio acquisitions.
  4. Will certain formats be sold off together – say, news – under the plan?
  5. This worst-case scenario CBS is trying to avoid.

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The Bernie Sanders Sellout

INSIDE . . .

  1. What even Bernie Sanders wasn’t smart enough to know about Millennials.
  2. Is electing Trump worse than Sanders selling out to today’s voters?
  3. How the radio industry is selling out at a time when audiences have so many other choices.
  4. Stronger ways to play the same music over and over again and have listeners like it.
  5. The need for contests, games to even have a chance at under 40’s – details.
  6. Fix the biggest mistake consolidators made when they started cutting costs.

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Cumulus Exit

INSIDE . . .

  1. The funny things going on at Cumulus lately that spell out change is coming.
  2. Why a group of investors are actually buying in as everyone else is getting out – we’ll name them and explain why.
  3. What big hedge fund investors see in owning the 33-cent Cumulus stock.
  4. How Mary Berner is setting to reorganize Cumulus so she can do what she was hired to do.
  5. Why Berner again lets Mike McVay slide for another lousy programming month.

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Racial Violence, Dallas Shootings

INSIDE . . .

  1. Why even social media took a backseat to radio’s new potent competitor as seen during the racial violence of the past couple of weeks.
  2. The one focus that will bring radio station’s better outcomes if they focus on this.
  3. How traditional media can still have a significant place in the lives of audiences that have gravitated to social media.
  4. The question to answer if a radio station wants to find a new role in the lives of today’s audiences.
  5. What to watch more than anything among 18-34’s to avoid being lost in social media.

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Apple Music Buying Tidal

INSIDE . . .

  1. What Apple knows that radio doesn’t about spending a half billion to buy another streaming music company.
  2. Why media are entering a time of no innovation creating opportunities for brazen entrepreneurs.
  3. The radio station that is built around a social cause not a music genre – details.
  4. The only kind of music station 18-34 year of Millennials want and not one radio station in the U.S. is giving it to them.
  5. Is podcasting the spoken word version of streaming music that Apple seems to be chasing down?

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CBS Radio as a Standalone IPO Spin-Off

INSIDE . . .

  1. How CBS Radio will change when the IPO goes through.
  2. What happens to President Andre Fernandez who was recruited for the sole purpose of selling.
  3. Why the radio group everyone would have wanted to buy can’t find even one buyer.
  4. Since standalone revenue will not likely go up, where the necessary cutbacks will be for the post IPO CBS Radio.
  5. The order in which CBS jobs will be cutback to match the revenue shortfalls (by position).

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Disturbing Layoff Trend at “Good” Radio Groups

INSIDE . . .

  1. What the most unhelpful thing Cumulus and iHeart are doing to take the rest of the industry down.
  2. How to make career decisions from now on with your head not your heart.
  3. A sampling of so-called “good” radio groups who are likely to go the way of iHeart and Cumulus in operations and sales after resisting for years.
  4. The one radio group that has the best chance of holding out the longest.
  5. What has suddenly pushed the “good” groups to act like the bad ones.

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My Heart & iHeart

INSIDE . . .

  1. Which new lenders are now lining up to take iHeart down.
  2. What Pittman wants from negotiations with lenders who already lost their chance to force iHeart into bankruptcy.
  3. Why Pittman is making moves to make it appear that iHeart will remain open for business.
  4. The coming layoff Bob Pittman will live to regret after thousands of these careers are terminated.
  5. How my recent open-heart aneurysm surgery has changed the way I look at things – does that apply to iHeart?

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