Radio’s Fake Digital

  • Radio groups like Entercom and Townsquare would have you think that they derive new found advertising from digital, podcasting and even Google keyword buys to enhance radio sales as part of integrated marketing.
  • But a perfectly legal and yet misleading tactic to inflate digital revenue while reporting money they don’t get to keep is feared to be seeping into radio.  It’s pure genius – evil genius.

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The Vanishing Music Listener

  • “Old Town Road” was number one on the Billboard chart for a record breaking 19 weeks in a row without radio airplay before it was knocked off by another song that was discovered without airplay.
  • Radio thinks it has the answer.

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The Toughest Non-Compete in Radio

  • Tough non-competes are nothing new to radio – iHeart, Cumulus, Entercom and others are more than willing to dismiss people they don’t need and then prevent them from working in return for severance – often a mere pittance.
  • Summit Media has gone the big consolidators one better – or worse – with the most restrictive non-compete ever and now the big radio groups are taking notice.

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Cumulus’ Decoy

  • Mary Berner says revenue is up, ratings are great, expenses are being cut, podcasting is killing it and Cumulus has now become an audio company.
  • But she’s hiding four important things that should have investors and employees really worried.

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The New Cox Media Group

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  • What’s going on here? A venture capital group buys a media company and keeps it so together than nothing changes. Or does it?
  • No one is being fired, just a change of ownership – is Apollo a rare venture firm that doesn’t produce cost synergy cuts? Can Cox employees be sure of this?
  • Is Apollo like Bain or a “forever” owner?
  • And just to be sure, what is the doomsday scenario for Cox Media Group’s new owners. 

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Townsquare’s Non-Turnaround

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  • On the surface, Townsquare looks like the little engine that could compared to iHeart, Entercom and Cumulus especially in digital, but are they turning it around?
  • How they are withholding revenue figures that show a revealing picture.
  • Why the big push to make it appear Townsquare is outperforming the larger radio groups.
  • Can they manage their debt while iHeart, Entercom and Cumulus can’t manage theirs?
  • How selling the company fits in to their new CEO’s plans.

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Pittman’s Blueprint for iHeart

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  • iHeart is the best large radio group in the industry, so what does its CEO’s plan to stop being a radio company really mean?
  • The biggest reason advertisers won’t buy iHeart ads spurring a decline in revenue.
  • How iHeart plans to change the way it sells radio advertising while holding on to predatory pricing tactics.
  • Why iHeart’s blueprint is a stop gap – here is when new owners are likely to take over. 

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The Sale of Universal Music Group

INSIDE …

  • Why would parent Vivendi want to sell when Universal Music Group and all record labels are expected to thrive for years to come.
  • Who has the inside track?
  • What about Liberty that very publicly stated its desire to own part of UMG.
  • Where does Google, Apple, Facebook and Amazon fit into all of this.
  • Will a private equity firm pay for a growth business trending up for the next decade?

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What Cumulus is Hiding

INSIDE …

  • Everyone knows Cumulus doctors their revenue figures to make them look better, but savvy analysts have unmasked the real numbers.
  • For example, the actual reason why they sold WPLJ-FM, New York and other major market stations is not what you think it is.
  • What’s the real EBITDA – they say it’s $230 million, here’s the real number.
  • How Cumulus is capitalizing commissions for new local revenue contracts which would have the impact of decreasing operating expenses.
  • Why did Cumulus just recently sell a telling $500 million bond at 6.75% -- if you said to raise more money, you’ve only got half of it (and not the main reason).

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Numbers Tell a Sobering Story on Entercom

INSIDE …

  • Here’s what Entercom is covering up when they try to assuage a really bad second quarter, and another quarterly letdown.
  • What Entercom intends to do about David Field’s $110 million cost cutting merger synergies problem.
  • How specifically Entercom is hiding its poor performance.
  • Why it’s hard to believe their quarter revenue projections now – here are the real figures without lipstick on them.
  • Remember David’s promise of $500 million EBITDA, then $400 million, $300 million – here’s where it is right now and what’s their leverage.

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iHeart Firing Employees for Its New Owner

INSIDE … 

  • I know, you don’t believe it – and I didn’t either until it was reconfirmed.
  • What’s up with the future of iHeart when they are reportedly firing in the name of a so-far unidentified new owner. Did they know something and say something?
  • Which two divisions were hardest hit in the latest firings that have not been made public in the radio trades?
  • What about age discrimination suspicions – did iHeart even go there? What we know at this point.
  • The shameless line that was reportedly being used to make it seem like iHeart’s new owners wanted them fired.

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Entercom Now Outsourcing to India

INSIDE …

  • Things are going from bad to worse with each revenue miss – how David Field is now starting to outsource to India to cut expenses.
  • What outsourcing to India means for Entercom employees.
  • But wait – at the beginning of this week iHeart started outsourcing, too – here’s where and what is expected to spread throughout the company.
  • Is David Field looking to acquire more stations.
  • What Field is saying about revised plans for cutbacks going forward.

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Entercom’s Market Meltdown

INSIDE … 

  • Entercom did not become a $4 stock yesterday as expected, it became a low $3 stock (for a while $2) – what spooked investors and why they are bailing on Entercom.
  • No, David didn’t just do that! How David Field did the exact worse thing that he could do to reassure investors.
  • More bad news on the declining CBS all-news franchise.
  • Where’s Weezie?She’s supposed to be driving revenue, does such a big miss mean her head will roll?
  • If you insist on owning a radio stock, here’s the one to buy.
  • What’s next for Entercom Communications.

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#1 to #7 — How Entercom Destroyed its Philly Market Leader

INSIDE …

  • The 6 fatal errors that drove Entercom’s top revenue producer from first to 7thplace for the first time in decades under David Field’s management.
  • Founder and now former owner Jerry Lee gave the one secret to staying number one to Entercom – here’s the advice they rejected.
  • Shareholder alert -- How decisions are being made about big revenue producers like WBEB that are beginning to erode Entercom ratings and revenue.
  • The hilarious rumor about how and why Field changed WBEB’s name from “More FM” back to “B-101.1” that could illustrate capricious decision-making and lack of strategic thinking.

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iHeart’s Decision on Medium/Small Markets

INSIDE …

  • This dramatic plan to stay alive while burdening too much debt.
  • How iHeart showed its hand last week on what it plans to do going forward.
  • Even without a new buyer, circumstances have now changed for iHeart forcing some painful decisions.
  • What hopeful buyers need to know before they take the bait.
  • The chances of iHeart keeping all or most of its 850+ stations.

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Entercom’s Secret Spending Spree

INSIDE …

  • David Field, the same person who is pushing $110 million in CBS Radio cost synergies appears to have a secret spending problem.
  • Examples of what Field thinks is worth spending on for the future of Entercom.
  • What stakeholders don’t know – they are looking at debt, losses, revenue and not secret expenditures of the type explained here.
  • How one Entercom major market station continues its demise because they can’t spend the money they need to turn it around.
  • Meanwhile the list of CBS employees leaving is getting longer – here’s a major CBS employee who is leaving soon but few know it.

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