1.  Big layoffs are coming this fall – credible sources say 1,250 of them in one company alone.  I’ll name the company.

2.  The new virtual radio station that is ready to allow consolidators to eliminate more personnel. 

3.  See how one big consolidator plans to use “knockoff brands” to cut the payroll further.

4.  Have consolidators finally hit the wall on more acquisitions or will the configuration of some of the groups substantially change?

5.  The next place consolidators cut costs – as soon as early next year.

6.  The timeframe for the end of consolidation as we know it – plus the business model that will replace what Clear Channel and Cumulus are doing now.

7.  The end game after consolidators finally cut all the costs they can and amass all the stations they are able to.  New options other than operate.

8.  What will happen to Lew Dickey, Bob Pittman, John Hogan and the other evildoers who many say wrecked the radio industry?  One will get off scot-free.  One could be in big trouble.  And the third, well – you’ll slap your knees laughing.  You’ll want to save this piece and use it as a roadmap for the future.

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If you’ve been thinking about subscribing and would like to access this story, this is insightful, deadly honest, entertaining and informative reading worth every penny.

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You’ve asked me and I’m going to do it – today.

What does Dan Mason know that you don’t about The People Meter?  Why let the big consolidators have all the fun.

They love Arbitron these days because Arbitron made their dreams come true by providing a PPM ratings system that shows more audience than the old diary even when fewer people are listening to radio.

What’s not to like.

If you want what they’re having, then you’re going to love this.

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1.  What is the sure PPM format that never loses and always wins even if you do a lousy job with it.

2.  A new PPM tactic being tried right now in Philly at Greater Media’s WMMR – you’ve never heard this strategic move before – until now.

3.  How to game the morning show once and for all exactly the way consolidators are doing it now.

4.  The new most important daypart.  Forget what you’ve heard because it isn’t what you think it is.

5.  How consolidators who get big PPM ratings handle commercials, stop sets, talking, voice tracking, playlists and promotions.  This is their game and they’re damn good at it.

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CEO Lew “Tricky” Dickey is at it again.

This time he’s turning his attention to the hand that feeds Cumulus – advertisers.

Cumulus is allegedly using a tactic imported from Europe that could be construed as sketchy at best in dealing with their rep firm and major advertisers to coax them into spending more.

This raises at the minimum a question of potential unethical behavior that in theory could give companies like Cumulus an unfair advantage competing for business.

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1. How the scheme works from the moment these kinds of so-called “exchange” deals are done to the way they wind up on the books. 

2.  Who is doing them?  I’ll name a rep and three advertisers for starters.

3.  The tricky accounting tactic reportedly being used that some could say opens Cumulus up to the charge that they are giving kickbacks to the agencies who give them the most business.

4.  COO John Pinch caught red handed in a memo asking for a corporate “lift”.

5.  How the scheme ends up as a “billing error” and begs the question is the advertiser getting the additional discount or is the agency keeping all or some of it without their knowledge. 

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Enjoy the vitriol and shouting. 

Enjoy the ambushes and name calling.

And the big ratings they get!

The November election is radio’s last because listeners have changed, owners are the same cheap bastards and talk show talk hosts are increasingly talking to themselves.

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1.  The prognosis for political advertising beyond 2012.

2.  How consolidators are damaging their best and most profitable talk brands to the point where in four years they will be rendered impotent.

3.  What the most popular talk show hosts are doing wrong (you may be making this same mistake).

4.  What one thing owners should do to reinvent talk radio to stop the damage – and best of all, it won’t cost an additional cent.  They’re not going to take this advice, but there is nothing stopping you.

5.  The critical secret to getting young people to listen to a reinvented version of talk radio.

6.  How long does talk radio have?  How long does radio have?

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Next time Clear Channel CEO Bob “Pitchman” Pittman tries to tell you he runs the best radio group in the world, you will know that he may only be half right.

And that’s like being half-pregnant.

Useless.

I’m going to share some research with you from PPM markets that is eye opening to say the least.

Which radio groups win the most in PPM ratings.

There are a few names on this list that I know will shock you (they shocked me) but it proves a great point.

We now have two radio industries.

One dominated by monopolies backed by venture capital.

The other, mostly small companies that operate local radio stations.

So let the listeners decide, whose is the winningest?

Lew or Bob or well, you’ll see.

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1.  How the big boys rank in ratings based on their sheer size.

2.  But when expressed as a percentage of stations, which groups win the most.  I’ll countdown 11 of them in order.

3.  Which one broadcaster is so surprising, you may not even be aware that they are in business, but boy, they sure are according to this.

4.  How the big getting bigger and the small (by comparison) getting smaller will impact the radio industry going forward.

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My next media conference is January 30-31/Scottsdale.

Clear Channel and Cumulus are doing some pretty sketchy things behind the scenes.

Luckily for them, very few people know about them.

Until now.

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1.  A new way to program multiple stations with virtually the same music and content in virtually the same order without making it a network or syndication thus keeping in “local” in a convoluted way.  Wait until you see this “local” programming trick.

2.  One major group has locked out its local program directors from their computer system.  Here’s the new deal.

3.  Cumulus caves – that’s right, caves -- to our pressure to keep one of its promises.  See which one.

4.  A new round of forced endorsements is underway at Clear Channel except as one source reports the product they are being forced to endorse may be harmful to their health.  You can’t make this stuff up.

5.  The 2^nd annual iHeartRadio music festival in Las Vegas sold out within minutes.  But listeners are pissed about how Clear Channel is making it up to them – like getting screwed twice.

6.  How successful are Clear Channel and Cumulus when they cut on-air personalities’ pay by 50% or more.  Here are some actual numbers. 

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It turns out that almost a year after buying majority interest in several Emmis Broadcasting stations in Chicago and New York, Merlin CEO Randy Michaels is truly the magician Merlin Media is named after.

He made two news formats go away at the wave of his magic wand yesterday – in Chicago and New York and put lots of good news folks out of work.

The stations were an absolute abortion because the Power Pig guy doesn’t know how to do all-news. 

So, we know what Randy is going to get for the moves that he pulled yesterday.

Now, here are the mistakes he’s making that you will want to avoid:

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1.  The format Michaels should have invested in instead of switching to all-music in Chicago and New York.  A proven winner and he left it out there untouched.

2.  The biggest mistake Michaels is making in Merlin’s two new music formats. 

3.  Why buyers are going to beat the hell out of his salespeople even if they get a ratings bump.  This could happen to you so learn from his mistakes.

4.  Yet another boo-boo – a big one.  One that tells the world Merlin is running scared.

5.  The biggest format errors Randy is making from day one.  Behind the scenes he’s already got trouble.

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As Chubby Checker sang in “Limbo Rock”, “How low can you go”?

You’re about to find out. 

Both Clear Channel and Cumulus are reinventing the way they do layoffs to give them even more bang for the buck.

You might ask, “How can these SOBs save more money than the money they already save from firing people?”

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1.  The new tactic that is being used to get additional savings – in fact, it happened again just yesterday.  And will happen many more times in the next six months.

2.  Go into the Don Imus/Cumulus contract negotiations and you’ll see a handful of new tactics that are no longer reserved for just big names.  I’ll spell it out because it shows you where their heads are at (I’m not touching that one!).

3.  The new try before you buy “non-existent” talent contracts.  How one major group is touting one talent’s availability to advertisers and affiliates and with only a few weeks to go they still haven’t signed him.  Hardball 101.

4.  What big name radio talent is so pissed at one of the major radio groups that he won’t even talk to them.  Are you asking yourself what could possibly piss this personality off?  You should be because the same tactics are waiting for you next.

5.  Look at the dance Cumulus is doing in LA with Brian of Mark & Brian fame.  A few weeks left on Brian’s contact.  He wants to stay and look what Cumulus is ready to hit him with.  Layoffs are becoming more complex.

There is nowhere else you will get this stuff.

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Harvard Business School does case studies to document useful business practices.

But you won’t see Cumulus in a Harvard Case Study any time soon even if its CEO is an alum.

In less than a year, through a series of botched moves and cheap operations, Cumulus has managed to piss away the economic advantage of owning Citadel in the first place, the company they told shareholders was critical to their success.

Turns out it was only critical to save Cumulus from bankruptcy.

By buying Citadel, which had just emerged from bankruptcy with an almost clean financial ledger, Cumulus lived another day.

Then, it ruined the group that saved them.

My network of tipsters who safely reside in our Witness Protection Program provide details that will stand your hair on end about the damage and the future.

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1.  The radical management cutback that Cumulus is now testing that is killing off station billing but saves lots of money.  Worst of all – it is likely to expand throughout the rest of the group next. 

2.  The real reason Cumulus revenue is declining and it’s not Rush Limbaugh’s dust up with Sandra Fluke that lost advertisers.  That’s a Dickey excuse.  Here’s the real answer.

3.  The dirty little secret at Cumulus that they don’t want anyone to know.  On the surface, they make a big deal of firing people, but here’s what they are covering up.

4.  How Cumulus dried up all that Citadel money from the ABC legacy stations and what they plan to do next.

5.  The litmus test for whether Cumulus is doing the best thing for its shareholders.  This says it all.

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Bob Pittman just gave it all away.

More layoffs – probably in or around this month, July.

It’s not like Clear Channel employees can’t see it coming.  Here’s an email that says it all:

“Hard to describe.  Just a feel in the building I spoke to of a RIF upcoming.  I think you’re spot on that it’s in programming. PDs beware.”

Now, Pittman actually tipped us off to what’s going down and I’ve got all the evidence for you.

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1.  The public giveaway that Pittman is ready to let Hogan fire again.

2.  The private clue that the layoffs are coming on or about July.

3.  Would you believe that there is a second layoff coming before the end of the year as well?  Here’s how I am seeing the timetable for that layoff.

4.  Why all the pieces that weren’t in place prior to now are ready to go allowing Clear Channel to reduce the work force several times this year. 

5.  You probably know who is going to get fired in July, right?  If not, I’ll tell you.

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From now on if you want to know whether your Cumulus programming job is being combined with a sister station to save money, get a hold of Jan Jeffries travel schedule.

He was in Washington yesterday and wasted longtime WRQX Ops Manager Kenny King – Jeffries third programming assassination in a week.

In related news, Lew Dickey is dating Rick Dees. 

Dees wouldn’t have quit Clear Channel without a job so something is up – good for Dees, bad for everyone else.

Cumulus is up to something bad as I have been telling you and now we can see the picture more clearly.

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1.  I predicted that Cumulus would start firing essential programming people and they’re doing it at a record pace.  Guess who’s next?

2.  While the Dickeys are gaga over Dees, they are going for the “firing fences” with this grand slam of layoffs.  I’ve told you programmers are toast at Cumulus.  Look who they are targeting next.

3.  The secret Dees-Dickey affair.  What the Dickeys want from Dees that is so important to them.

4.  All the details on what’s going on behind the scenes.  Move over TMZ – we caught Lew and Rick together in a public place one day after Dees walked out on Clear Channel.   We dish.

5.  Why Clear Channel loved their Dees deal and were caught by surprise while he was being wooed away.  You don’t think Cumulus would put Dees on mornings on one of their LA stations, do you?  It’s even bigger than that.

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How about a couple of laughs on Cumulus, the radio company with the mean genes?

My “Repeater Reporters” have caught Cumulus in the act of screwing up so I thought I would share this for everyone who has ever been the victim of the Dickey Dynasty.

They miss you!

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1.  The general manager forced to mow the station’s front lawn.  First the water machine goes and now this!  I’ll tell you the market where this GM was reportedly seen cutting the station’s grass.

2.  The $30,000 ad for a sales manager that says don’t even call unless you are an overachiever.  Only one problem, the ad says they’ll take an “average” candidate for $30,000 or a super achiever for $120,000.  If you promise not to have a heart attack when you see $120,000 in a Cumulus ad, I’ll show it to you.  Oh, they’re having trouble hiring salespeople in this market.

3.  More people are saying, “Screw you, Lew”.  The latest “You can’t fire me, I quit” move.  This is getting to be a trend.

4.  One manager for an entire state – it’s happened!  I’ll tell you where and how they do it on one person for an entire big state.

5.  The problem with Cumulus innovation – traffic on the 5’s.  You won’t believe it.

6.  You’re unfired!  That’s what Cumulus is doing now that they can’t find good people for the few jobs that remain.  Here’s what to look out for, they may try it on you.

7.  How Lew Dickey reportedly let an on-air host take a slam at Bob Pittman’s looks during an interview with him and let the host get away with it.  Way off base.  You’ll want to hear it from someone who heard it.

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Bulletin!

Rick Dees paid for the recent Bob Pittman advertisers bash on the Clear Channel yacht “Les S More” in the Mediterranean.

You know that Clear Channel can’t really afford to hurt Bain alum Mitt Romney by firing tons of people before Election Day – so they’ll wait until after.

The coming firings are a given, but look at the major glitch that is developing on the consolidation programming strategy.

Big firings are still allowed.

And major changes are coming to how Clear Channel will be run.

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1.  New strategy is coming for how to deal with the loss of money by firing morning personalities and losing all that revenue.  This is it.

2.  How Clear Channel has backed itself into a corner with advertisers by firing morning personalities.  No wonder they’re doing Elton John yacht trips to make them forget.

3.  Bain MBA’s have discovered the way around morning personalities without losing lots of money. 

4.  This explains why digital revenue has grown all through the weak economy and yet radio consolidators are by and large ignoring digital revenue except in name only.

5.  The major goal on consolidators like Cumulus and Clear Channel before the election and after.

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On the eve of the July 4^th holiday, Cumulus came up with a new way to fire an employee but they’re not really fired and they sure as hell ain’t workin’ – if you know what I mean.

It seems Cumulus is trying a new tactic ostensibly to keep from paying unemployment benefits to its employees and it’s outrageous!

I’ve got the important details because Cumulus may be making this a new firing policy and what Cumulus does Clear Channel copies and vice versa.

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1.  I’ll name the market and tell you how the firing went down starting from when this poor sucker – I mean, employee – was unwittingly called to the manager’s office.

2.  I couldn’t believe the ruse that this GM used to fire his worker – the accusation was not only unbelievable but according to the employee totally untrue with no way to prove it.

3.  The main reason Cumulus is now apparently trumping up accusations to fire people when all they used to do is say, “you’re fired”.  This is major.

4.  Here’s the catch – you knew there was one, didn’t you?  Except this one is off the planet.  But be prepared, I don’t think you’ve seen the end of this scam.

5.  Sit down for this – Cumulus purportedly used an advertiser as an accomplice to carry out this firing.

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You have to hand it to Clear Channel CEO Bob Pittman.

He just doesn’t give a damn what people think.

And doesn’t care that the company he runs is $16 billion in debt.

Sources inside Clear Channel say that the big second half layoffs I’m about to reveal are coming while Bob Pittman entertains the media elite at an international advertising festival in Cannes, France.

After all, yachts, private jets, very expensive tequila (he owns the company) and Elton John are so very important to his radio business, don’t you think?

Let the “pitchman” do his thing, but don’t be caught not seeing what is ahead:

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1.  Layoffs – I’m talking massive layoffs.  Two phases.  One slow, one rapid.  Here’s my best timetable.

2.  Another reorganization is coming – this one sets up the big firing.

3.  Pay raise possibilities for the survivors.

4.  When the downsizing of offices and studios is set to get underway.

5.  The Clear Channel radio station of the future!  Want to see what it will be like? 

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Get this – once consolidators fire their employees, guess what is next?

Office space and studios.

And never fear, Clear Channel is on it.

I’ve got information for you about a company survey they are doing that will allow them to cutback on physical plants including offices and studios.

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1.  I’ll share parts of the June 26^th email that went out to local stations looking for information that will help the company rethink how they use their studios and office space across the country.

2.  Bet you’d like to see the kind of questions they asked!  I’ve got 9 of them, which should give you a pretty clear picture of what they are up to.

3.  Up until now the only way to cutback and save money was to sell the Clear Channel yacht (they have one) and cancel the lease on Bob Pittman’s private plane.  Silly me.  They’re not going to do that.  But wait until you see what is on the chopping block.

4.  Why this drastic move is only the beginning of phase II. 

5.  How far will they go?  After you read this, the closet thing to a radio station will be your memories of that reunion you went to.

Only in Inside Music Media can you get intelligence like this.

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