The “Bowtie” That Is Choking Radio

  • Taking back commercial placement strategy from PPM.
  • Bringing back the “clock wars”.
  • Nielsen isn’t going to alter quarter hour crediting rules that are on shaky ground with advertisers – here’s how to get around them.
  • Advertisers – not broadcasters – are the biggest part of Nielsen’s business and they don’t like change but this move will even make them happy.

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