Audacy & iHeart Undercutting Ad Rates by 75%

  • The dire warning from Katz rep firm about Audacy’s predatory tactics (read it)
  • How NASCAR got duped into out of target stations due to aggressive Audacy rate cutting 
  • The way Audacy beats the asking price even before competitors get to bid
  • Two big advertisers who are spending 25% of their previous budget to get the same number of ads -- or more. 
  • What happened when Saga deliberately undercut Audacy to see how low they would go.

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Previously:  Audacy’s Big Reveal …  A Paid FM App Replacing Car Radio …  Radio Ad Revenue to Drop 10%Next Year …  Warshaw Walks Away from Cumulus …  Audacy’s Long Goodbye …  iHeart & Audacy Driving Down Ad Rates …  Why Audacy Stock is Now Worth 77 CentsiHeart Crashing …  A Change in Radio Rates and Contract Length   

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