- iHeart published a misleading new nationwide study showing overwhelming consumer support (96%) for keeping AM/FM radio built into vehicles.
- Released-timed just as Congress takes up a bill to mandate radio in the dashboard.
- And, how it could backfire and hurt the industry’s attempt to mandate AM/FM in autos.
- Risks creating credibility issues with lawmakers who oppose the legislation if they find out about it (which as of this morning, they just did).
- How they “cooked” the report.
Read the article now
Recent Posts
- Beasley Risks Screwing Their Lenders
- Kelli Turner Unleashed
- iHeart’s Digital Shell Game
- Beasley’s Unproven AI Sales Bet
- Saga Savings Warning
- Townsquare’s Digital Ceiling
- What My Gen Z Students Told Me About Radio
- Radio’s Programmatic Pricing Gamble
- Nielsen’s Shrinking-Market Squeeze
- Redeploying Radio Salespeople