- Jeff Warshaw is rushing to almost give away Alpha stations that are a drag on his Connoisseur merger.
- The only surviving radio buyer EMF is not interested so Warshaw has concocted a scheme that helps get his expenses down.
- What he is doing to make it virtually impossible for a potential buyer not to buy his unwanted stations.
- But it’s blinding the downside risk which should trigger “buyer beware”.
- This is the future of selling radio stations specifically for small-to-mid-sized markets – imitators will follow.
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