Inside Music MediaJerry Del Colliano

Imagine this.

There are teenagers too numerous to count who are making more money by doing short form video than any digital project currently being done by a radio station.

I’m talking in the millions of dollars.

Some of these young individuals are making between $3-4 million each year on simple video.

And they are doing this without typical commercials and without sales forces.

Advertisers are trolling for the right places to pay for product placement.

Some video entrepreneurs are even charging huge fees to willing professional audiences after giving away their videos for free.

Forget $3-4 million a year, wouldn’t you like to make $100,000 from short form video this year at virtually no cost (just an iPhone 6 with its professional camera and your imagination).

YouTube is everything.

It’s the growth business that keeps on growing. Some 95 million Millennials are hooked and the generation that follows them is even more hooked.

They have their own “stars”.

Their own concerts.

Their own content and it is user driven.

I’m not talking about doing an extension of what’s on the air – that will attract some eyeballs but not dollars.

Radio needs to stop adding on meaningless digital projects that don’t make any real money and concentrate on doing radio that appeals to short attention audiences while simultaneously starting separate streams like this that can more than make up for any shortfalls in revenue.

In other words, short form video is an insurance policy on declining radio advertising revenue that the industry is currently experiencing.

And if you don’t do it, someone else will.

I think there are enough typical radio conventions, meetings and shows out there to regurgitate the same old ideas.

This conference (our sixth annual) is recognized in the industry for being especially relevant because it focuses on the two most important issues our industry faces:

• How to do great radio when competitors are cheapening the brand
• Unlocking better digital solutions that create an additional revenue stream

And I can promise you our game plan is specific.

You can tailor your questions and ideas to the innovations we discuss in a relaxed atmosphere of approval and acceptance of new ideas.

Here are the 7 critical areas that make up the curriculum:

1. Specific ways to balance the need for numerous commercials with good principles of radio programming and to disrupt the way we do radio before our digital competitors do it.
2. Methods to master digital as a second stream of revenue alongside broadcasting.       Things like replacing your website with something better, eliminating podcasts and make money with storytelling and a cost-effective easy way to put your brand on every smartphone in your market without having to stream your station – just to mention a few.
3. The nuts and bolts of starting your station’s own social media network independent of Facebook, Twitter and the next flash in the pan. From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station for the digital age one coordinate at a time. You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you have ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year. I’ll show you video examples and reveal winning game plans. And it can all be recorded economically and professionally on an iPhone 6!
6. From my work as a USC professor in the area of generational media: the critical Millennial checklist. The latest updated research about what the next generation must have in order to listen to radio in the digital age. This is what I use as my business bible and after all, I started a subscription pay site that nobody said would work on the Internet.  Thousands of subscribers later, I can thank following this all-important Millennial checklist. What they want from you. On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them and breed loyalty.
7. The best ways to deal with short attention spans – so short, that most music listeners under the age of 35 now do not listen all the way through any song. Since music radio formats are based on the assumption that if they play the right songs, audiences will listen – this changes everything. Advances in the way we present music. Desired ways to introduce more music discovery.

This event will not be available by stream or video – only live and in person.

I can’t wait to share my enthusiasm and knowledge with you in Philly March 18^th.

Join the radio executives and entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

For nearby hotel information or questions, contact Cheryl @ cldel@earthlink.net or call (480) 998-9898.

Breakfast, lunch and all breaks included. Starting time: 8am. Ends 4pm.