Inside Music MediaJerry Del Colliano

Stations know they are going to make their money primarily during daylight hours especially mornings.

After 7pm, radio goes into a second gear.

More voice tracking, less original content. Just things to keep the station warm.

But there is increasing evidence that 7pm to 5am will bring added revenue by adopting a new and different strategy.   This much-needed revenue could be the difference between posting a profit or breaking even at best.

Better yet, adopt some of these new programming ideas and stations will have something to sell advertisers at premium rates even if competitors are forcing them into lower rates during the day.

I think you’ll agree this is worth learning more about so I am putting it high on the agenda of my upcoming Independent Radio Management Conference in three weeks from now.

We’ll identify the kinds of things that fit into your present formats.

A special cutout for P1 listeners that would not only generate revenue but expand listening of your best and most loyal audience.

A way to use podcasting on-air that actually makes money and gains a premium.

A few weekend content strategies that can’t miss as revenue producers because they are aimed at P1s.

This management conference is an actual meeting of great minds (yours) and useful ideas and strategies.

I hope you will consider joining us at upcoming Independent Radio Management Conference.

Here’s the full program …

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am             Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For
• Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
• How to use podcasting on-air to generate revenue and loyalty
• How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

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