Inside Music MediaJerry Del Colliano

It didn't take Sirius CEO Mel Karmazin to announce yesterday that the satellite company was going to miss its subscriber projections -- by 200,000 by the end of the year -- to know it was in deep trouble. At least not for me. Working with the next generation at USC, I have become all too familiar with the reason why Gen Y doesn't subscribe in great numbers to a satellite service. It's money -- or the lack of it and a disinclination toward subscription services. Howard Stern boosted Sirius' subscriber count in his first year, but Stern appeals to older adults. And even the 500,000 paid subscribers he attracted was nowhere near what&hellip