John Dickey Invents “Reverse” Country

What is “Reverse” country?

It happens to be what all the Cumulus country stations have coming their way soon.

Taylor Swift once per hour – no kidding – even though she left the country format years ago.

Johnny D is trying “Reverse” Country (his term, by the way) in some little, innocuous markets like New York and Dallas and then look out.   I can hear the sweepers now “Nash FM, We Play What John Wants” or “Nash FM -- Worse in Reverse”.

Seriously, I’ve talked to some real country experts and they have 5 observations I’m liking a lot so I’m going to share them.

If you’re already a subscriber, thank you for joining our group. Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, here is what you will get.

  1. What John Dickey missed when he decided to hedge his bet on country – there was a better way to get more listeners to sample Nash FM but he missed it.
  2. Better believe the record labels have something to do with this – here’s how.
  3. Two things that could have gotten Cumulus country on track (three if you count the non-authentic branding called Nash).
  4. History proves what happens when radio stations do hybrid music formats – here is the biggest disaster of all time and the Dickeys either don’t know about it or don’t care.
  5. James Brown – the Godfather of Soul (by the way is he buried yet?) – his advice on how to successfully program a country station and he’s 100% correct.

The answers begin here.

If you would like to read this story, see an option to gain access to my entire archive of 2,995 pieces and get daily email delivery, see your choices here

When you see or hear news, report it here. $100 for the best tip of the month. $1,000 for the best tip of the year. You’re anonymous in my Witness Protection Program.

Talk to Jerry privately here.

Next Year’s Philly Conference Date -- April 6, 2016. Our attendees call it a “life changing” event. Explore.

Sign up to get these teasers every day for free here

About Inside Music Media: Read by more people than any other media newsletter of its kind. Contains no advertising. Is insightful, deadly honest, entertaining and informative. Accepts no corporate money. And is beholden only to subscribers.