INSIDE …
- There’s one thing that station sales reps do that really piss off advertisers – okay, two things and they can be eliminated right now.
- Don’t tell this to your radio competitors but there is a way forward to cut the spotload and get higher rates.
- Advertisers don’t want anything to do with testing commercials, but there is a priceless piece of advice you can share before the ad is made that makes it more effective.
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