Inside Music MediaJerry Del Colliano

A week or so ago I mentioned I had an idea for building a killer morning show. The theory being -- terrestrial radio is not likely to attract new young listeners but if it snags more listening from the available audience in the mornings then it will ring the cash register.

Radio stations are fighting the first effects of a recession and fighting themselves at the same time.

There is little they can do about the economic downturn, but there is a lot they can do about maximizing free cash flow.

There are the traditional ideas: cut the spotload and raise the rates. I like it. But radio executives don