Middays to Become Talent Dumping Ground

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • Why the growing trend to target 10 to noon and midday slots.
  • SURPRISE:  Big groups are re-signing morning talent.
  • How their new contracts aren’t worth spit.
  • Owners’ obsession with disrupting middays.
  • Changing attitudes toward expensive morning personalities and sidekicks.

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